If you're in B2B sales, marketing, or just want to know which companies are poking around your website, this guide is for you. Most analytics tools tell you about people—Enecto shows you companies. But before you start picturing a goldmine of hot leads, let's get real about what Enecto does well, what it doesn't, and how to actually get value from it.
What is Enecto (and What Can It Really Do)?
Enecto is a tool that tries to identify companies visiting your website by mapping visitor IP addresses to company names and profiles. It promises to help you spot potential leads, understand your audience, and maybe even alert your sales team when a big target is checking you out.
But let's clear something up: Enecto (like any company identification tool) isn't magic. It works best with B2B traffic—think offices, not coffee shops or home WiFi. You'll see a lot of "unknown" or ISP traffic, and you won't get names of individual visitors. Still, when it works, it's a pretty handy way to see who’s interested.
Step 1: Set Up Enecto on Your Website
Getting started is pretty painless. Here’s what you’ll actually need to do:
- Create an Enecto account. Obvious, but you’ll need to register and pick a plan. Most features worth having are behind the paywall.
- Add the tracking script. Enecto gives you a little JavaScript snippet. Drop it into your website’s
<head>section—either manually or through your tag manager. - If you’re using WordPress, they probably have a plugin or you can use a header/footer plugin.
- For other platforms (Wix, Webflow, etc.), you’ll want access to your site’s code or a way to inject scripts.
- Check your privacy policy. You’re not tracking personal data, but you’re still collecting company info. Update your privacy policy if needed, especially for GDPR compliance.
Pro tip: If your visitors are mostly from home offices or use VPNs, don’t expect miracles. Enecto can only identify companies with a known business IP range.
Step 2: Wait for the Data to Roll In
Enecto isn’t instant gratification. You’ll need to give it a day or two (sometimes longer, depending on your traffic) before you see meaningful data. Once it’s running, here’s what you’ll typically see:
- Company names (sometimes just “Unknown” or an ISP)
- Industry, company size, and location (when available)
- Pages viewed, visit time, and visit frequency
You won’t see individual people or their emails. This tool is about the organization, not the person.
Step 3: Analyze the List of Visiting Companies
Here’s where the rubber meets the road. Head to your Enecto dashboard and start reviewing the companies it’s picked up.
What’s Useful
- Identifying target accounts: If you’re in account-based marketing or sales, seeing a target company poking around your pricing page is actionable.
- Spotting patterns: Maybe you’re getting a lot of visits from a specific industry or region. That’s a cue to tailor your content or outreach.
- Timing outreach: If a company visits multiple product or pricing pages in a short period, they might be ready for a nudge from sales.
What’s Not
- Assuming interest: Just because someone from “BigCorp Inc.” visited your homepage doesn’t mean they’re a hot lead. Maybe it was a random employee, or they bounced in two seconds.
- Chasing ISPs: Ignore entries like “Comcast Business” or “Google Cloud”—these aren’t real leads.
- Overanalyzing one-offs: If a company visited once, looked at your careers page, and left, it’s probably not a sales opportunity.
Pro tip: Filter out ISPs or “unknown” companies to avoid wasting time. Most tools let you do this.
Step 4: Prioritize and Take Action
Now that you have a list, don’t just stare at it. Here’s how to do something useful:
1. Score and Segment
- Give higher priority to companies that fit your ideal customer profile (ICP)—right industry, size, and geography.
- Note repeat visits, time spent, and which pages they viewed. Pricing and product pages are hotter signals than the blog.
2. Research Before Outreach
- Use LinkedIn or company websites to find the right person to contact—Enecto won’t give you names.
- Don’t mention you saw them on your website (it’s creepy). Use the info to warm up your outreach and make it relevant.
3. Share With Sales or Marketing
- Set up alerts for key accounts or large companies.
- Send weekly reports to your team instead of spamming them with every single visit.
4. Ignore the Noise
- Don’t get distracted by vanity metrics like total companies identified.
- Skip companies that are obviously out of your wheelhouse—stick to your ICP.
Step 5: Connect Enecto With Your CRM (Optional, but Helpful)
If you’re serious about using this data, integrate Enecto with your CRM or marketing automation stack. This lets you:
- Automatically create leads or tasks for your sales team.
- Add company web activity to existing account records.
- Track which outreach led to actual conversations or deals.
Just remember: more data isn’t always better. If your CRM fills up with junk leads, your sales team will stop paying attention.
What Works, What Doesn’t, and What to Ignore
Let’s cut through the marketing fluff:
What works: - Identifying companies interested in your product, especially in B2B settings. - Timing and personalizing sales outreach (without being weird). - Spotting trends across industries or regions.
What doesn’t: - Identifying individual visitors or giving you their contact info. - Turning cold web traffic into instant hot leads. - Making sense of vague or ISP-based visits.
What to ignore: - Any “lead score” that’s just based on number of visits. Context matters. - Fancy dashboards that don’t help you take real-world action. - Trying to “optimize” for more identified companies—focus on quality, not quantity.
Pro Tips for Getting Real Value
- Combine with other tools: Use Enecto alongside analytics, live chat, or email platforms for a fuller picture.
- Check your web traffic sources: If you’re running ads, see which companies are actually clicking through—could help you refine targeting.
- Keep your expectations in check: Company ID tools are a piece of the puzzle, not the whole strategy.
Keep It Simple and Iterate
Don’t overthink it. Start by installing Enecto, check which companies visit, and see what’s genuinely useful for your sales or marketing efforts. Ignore the noise, focus on your best-fit accounts, and tweak your process as you go. You’ll get more value by actually reaching out to a handful of good fits than by obsessing over dashboards.
Real progress comes from taking small, consistent actions—so get your tracking set up, see what shows up, and use what’s helpful. The rest? Ignore it and move on.