So you want to actually know what your sales reps are doing all day—not just guess based on gut feeling or a single dashboard. If you’re using Leveleleven, you’ve probably heard about “activity snapshots,” but maybe you’re not sure how to get real answers from all those numbers. This post is for sales managers, ops folks, or anyone who wants to cut through the noise and see what’s really happening with their team’s activity.
Let’s walk through using Leveleleven activity snapshots to make sense of your reps’ behavior—what’s working, what’s just busywork, and where to focus next.
Step 1: Understand What Activity Snapshots Actually Track
Before you start poking around in reports, make sure you know what you’re looking at. Leveleleven activity snapshots are just a record of what sales reps did over a set period—calls, emails, meetings, demos, whatever you’ve told the system to track.
What you’ll usually see: - Counts of different activity types (calls, emails, meetings, etc.) - When those activities happened (date and sometimes time) - Who did what (tied to individual reps) - How those activities compare to goals or baselines
What’s not there: Snapshots don’t tell you if those activities were any good. They’re about quantity, not quality. Don’t confuse “100 calls” with “100 effective calls.”
Pro tip: If your team’s goals aren’t set up right in Leveleleven, your snapshot data will be garbage-in, garbage-out. Double-check that you’re tracking the stuff that actually matters to your sales process.
Step 2: Pull the Right Snapshots (Don’t Overthink It)
Leveleleven lets you slice and dice activity data by day, week, month, or custom periods. For most teams, weekly snapshots strike the right balance: long enough to spot patterns, short enough to adjust quickly.
How to pull a useful snapshot: 1. Go to the Activity Snapshots tab in Leveleleven. 2. Choose a date range that fits your review cycle (weekly or monthly is fine). 3. Filter by rep, team, or activity type if you want to zoom in. 4. Export to CSV or Excel if you want to do your own analysis.
What to ignore: Don’t try to analyze every metric at once. Most sales teams track way too many activities. Focus on the 2–3 that actually move deals forward—like first meetings set, qualified calls, or proposals sent.
Step 3: Compare Activity to Outcomes (This Is Where Most People Stop Short)
Looking at activity numbers alone can feel productive, but it’s mostly a vanity exercise if you don’t connect them to results. Here’s how to spot real patterns:
- Line up activity snapshots with your pipeline: Did a spike in meetings actually lead to more opportunities created? Did more calls last week result in new demos booked?
- Look for ratios, not just counts: Who’s getting more meetings per 50 calls? Who’s sending tons of emails but not moving deals forward?
- Watch for “activity inflation”: If a rep’s activity numbers jump overnight, but their results don’t, you might be seeing sandbagging or just busywork.
Pro tip: Don’t punish reps who try new things that don’t immediately pay off. Use activity snapshots to have honest conversations about what’s working.
Step 4: Spot Trends, Not Just Outliers
It’s tempting to zero in on the top and bottom performers each week, but that’s short-term thinking. Instead, look for trends over a month or quarter.
- Is someone’s activity creeping down over time? That’s a flag, not a fire—check in early.
- Are certain activities dropping across the whole team? Maybe the market’s changed, or maybe everyone’s losing motivation.
- Did a new process or tool launch change activity levels? Snapshots are a quick way to see if those big initiatives are actually landing.
What to ignore: Don’t obsess over daily swings. Sales is lumpy. One bad day or one monster day doesn’t mean much. Zoom out.
Step 5: Use Snapshots for Coaching, Not Policing
The best use of activity snapshots isn’t to catch people slacking—it’s to help reps get better. Here’s how to use the data well in 1:1s:
- Start with their own numbers: “Here’s what your activity looked like last week. Anything surprise you?”
- Focus on what they control: Reps can’t control closed deals, but they can control outreach.
- Tie activity to results: “You booked more meetings when you did more follow-ups—let’s try more of that.”
- Set realistic, short-term goals: Instead of “do 500 calls this month,” try “hit 10 quality conversations per day.”
Pro tip: If reps know snapshots are for improvement—not just surveillance—they’ll be more honest and engaged.
Step 6: Avoid Common Pitfalls
Activity snapshots are only as good as the system behind them. Here’s what trips most teams up:
- Tracking too much: If you track everything, you end up focusing on nothing. Pick a few metrics that actually predict sales.
- Ignoring data hygiene: If reps are “logging” fake meetings or backdating calls just to hit numbers, your snapshots are worthless.
- Over-automating: Don’t let the tool replace your judgment. Sometimes the story behind the numbers matters more than the numbers themselves.
- Chasing averages: Don’t force everyone to match the top rep’s activity. People sell in different ways. Use snapshots to find patterns, not to create clones.
Step 7: Iterate—Don’t Set and Forget
Sales teams, markets, and tools change. The way you analyze activity should too.
- Review your tracked metrics every quarter: Is what you’re tracking still what matters?
- Ask reps for feedback: Are the snapshot numbers helping, or just adding stress?
- Tweak as you learn: If you find out that “calls” don’t lead to meetings, but “LinkedIn messages” do, adjust what you track.
Pro tip: The goal isn’t to have perfect data—it’s to spot problems early and make small, smart changes.
Wrapping Up: Keep It Simple, Stay Curious
Leveleleven activity snapshots can be a powerful tool, but only if you use them to get curious about what your team’s actually doing—not just to check boxes or chase vanity metrics. Focus on a few key activities, tie them to results, and use the data to have real conversations. Don’t overcomplicate it. The best analysis is the one you actually use.
Start simple, stay skeptical, and don’t be afraid to tweak things as you go. That’s how you’ll actually help your reps—and your sales numbers—get better.