If you’re sending videos to prospects, you already know it’s not enough to just hit “send” and hope for the best. You need to know what’s working, what’s falling flat, and how to tweak your approach so your next pitch actually lands. This guide is for anyone who wants to use Onemob video analytics to cut through the noise and actually make their sales outreach better—not just rack up vanity metrics.
Whether you’re in sales, customer success, or just trying to get people’s attention, here’s how to read the numbers, spot the real signals, and use what you find to get better results.
1. Get Oriented: What Onemob Tracks (and What It Doesn’t)
Before you go deep, let’s be clear about what Onemob video analytics actually gives you—and what you shouldn’t expect.
What you can see: - Who viewed your video and when - How much of the video they watched - Clicks on your calls-to-action (like links or buttons) - Replies and interactions (if enabled) - Device and location info (to some extent)
What you can’t see: - True “attention”—pausing, re-watching, or multitasking isn’t always obvious - The why behind their actions (analytics don’t read minds) - What happens after someone clicks a link (unless you’re tracking that separately)
Pro tip: Don’t get distracted by “impressions” or “delivered” stats. Focus on what people actually did with your video.
2. Step-by-Step: How to Read Onemob Analytics That Matter
Step 1: Check Views—But Don’t Stop There
Everyone loves to see high view counts, but views alone are a pretty blunt instrument. Here’s how to go deeper:
- Unique viewers vs. total views: Unique viewers tell you how many actual people watched. Total views can be inflated if someone replays your video.
- First view timing: Did they open it right away or days later? Quick opens suggest curiosity or urgency. Delays might mean your subject line or timing needs work.
Skip: Obsessing over minor fluctuations in view counts. Instead, look for trends over time.
Step 2: Dig Into Watch Time and Drop-Off Points
This is where the real insight lives. Onemob lets you see how much of your video people actually watched.
- High drop-off in the first 10 seconds? Your intro probably isn’t grabbing them. Ditch the pleasantries and get to the point.
- Most people finish the video? You’ve got their attention—now check if they take the next step (like clicking a link).
- Drop-off mid-video? Look for sections that drag. Sometimes you’re just too long-winded. (Most sales videos should be under 90 seconds, by the way.)
Pro tip: If you see a sharp exit right after you mention pricing or a specific feature, that’s a signal—maybe it’s time to rework that section or prep for objections.
Step 3: Track Clicks on Calls-to-Action (CTAs)
Did viewers actually do what you wanted? Onemob tracks clicks to links, documents, or calendar invites you include.
- High clicks, low replies? Your CTA is clear, but maybe your offer isn’t compelling.
- Low clicks, high watch time? They’re interested, but you might need a stronger or more visible CTA.
- Zero clicks? Time for a new approach—try moving your CTA earlier, making it clearer, or testing a different offer.
Ignore: Click stats on generic “Learn More” buttons. The more specific and relevant your CTA, the more useful the data.
Step 4: Spot Patterns Across Multiple Videos
A single video doesn’t tell you much. But look at a batch—say, all your prospecting videos from the last month—and patterns start to emerge.
- Which subject lines get opened fastest?
- Do certain video lengths get better engagement?
- Are there drop-off points in the same spot across videos?
How to do this: Export your analytics (CSV or whatever Onemob gives you) and play with the data. Even a simple spreadsheet can reveal a lot.
Step 5: Use Replies and Feedback—But Don’t Chase Every Comment
If your Onemob setup allows for replies or comments, pay attention to the quality, not just the quantity.
- Positive replies with no follow-up: People might be polite. Don’t confuse “nice video” with real interest.
- Critical feedback: Gold. If someone says they didn’t get the point, take it seriously and tighten up your messaging.
- Silence: Usually means your video didn’t resonate—or the viewer is too busy. Either way, test something new.
3. What Actually Moves the Needle (and What Doesn’t)
Not all metrics are worth your attention. Here’s a quick-and-dirty guide:
Worth your time: - % of video watched - Clicks on CTAs - Trends across multiple sends - Timing between video sent and first view
Not worth your time: - Counting every “delivered” but unopened video (that’s just noise) - Obsessing over device or location info unless you’re targeting a specific region - Vanity metrics (total plays, unless you’re measuring reach—not sales impact)
Real talk: Sales success comes from learning what your audience actually responds to, not from chasing industry benchmarks or obsessing over every data blip.
4. How to Turn Insights into Better Sales Outreach
Analytics are only useful if they change what you do next. Here’s how to actually use what you find:
Tighten Up Your Videos
- Cut intros—get to the value fast
- Keep it short (aim for 60-90 seconds)
- Personalize, but don’t ramble
Test, Don’t Assume
- Try different CTAs and see which get clicks
- Experiment with subject lines for higher open rates
- Adjust send times (early morning, lunchtime, etc.)
Follow Up Based on Real Engagement
- If someone watched the whole video and clicked your link, follow up quickly and specifically
- If people drop off early, send a shorter, punchier follow-up—or try a different angle
Share Results with Your Team
- Don’t silo your findings. If you spot something that works (or bombs), let your team know. No need for a 20-slide deck—just a quick note or example video.
5. Common Mistakes to Avoid
- Getting hung up on low open rates: Sometimes it’s just timing or inbox overload. Focus on the people who do engage.
- Assuming view = interest: Plenty of people will open your video out of curiosity.
- Changing too many variables at once: If you tweak everything, you won’t know what actually worked.
- Overcomplicating your analysis: You don’t need a PhD in data science to spot obvious trends.
6. Tools and Tips to Make Analysis Easier
- Export your data: Don’t just rely on Onemob dashboards. A spreadsheet can help you spot outliers and trends.
- Set up simple tracking links: If you want to see what happens after the CTA, use UTM parameters or a service like Bitly for further tracking.
- Block 30 minutes a week: Put it on your calendar—review what worked, what didn’t, and make one small change for next time.
Keep It Simple: Start, Measure, Tweak, Repeat
You don’t need a fancy workflow or deep analytics background to get real value from Onemob video analytics. Start by focusing on the basics: are people watching, where do they drop off, and do they take action? Make one change at a time, measure what happens, and don’t be afraid to ditch what’s not working.
Sales isn’t about having perfect data—it’s about learning fast and getting better with every send. Keep it simple, stay curious, and let the numbers guide you—but don’t let them slow you down.