Not sure if your campaigns are actually working, or just eating up your budget? You’re not alone. Whether you’re running ads, emails, or social posts, it’s easy to feel buried in numbers and still not know what matters. This guide is for marketers, campaign managers, and anyone tired of flying blind. We’ll walk through how to actually analyze performance using Bricks reporting tools—so you can ditch vanity metrics and focus on what moves the needle.
Step 1: Get Clear on Your Campaign Goals
Before you even open Bricks, get honest about what you want your campaign to do. Most people skip this part and end up tracking junk data. Don’t be that person.
Ask yourself: - Are you trying to drive sales, leads, downloads, or just eyeballs? - How will you define “success” (specific numbers, not just “better engagement”)? - What’s your time frame—are you aiming for a quick win or steady growth?
Pro tip: Write your goals somewhere you’ll see them—ideally in your Bricks dashboard notes or campaign description. It’s embarrassing how quickly these get fuzzy.
Step 2: Set Up Tracking (and Avoid Garbage In, Garbage Out)
Bricks can only help if the data going in makes sense. Take 10 minutes to check your tracking setup before diving into reports.
What to check:
- UTM parameters: Make sure your links are tagged. If you’re missing UTMs, Bricks will track “direct” traffic, which tells you nothing.
- Conversion tracking: Set up clear conversion events (purchases, signups, downloads). Bricks lets you define these in the “Goals” section.
- Data sources: Double-check that your ad accounts, website, and email platforms are all connected to Bricks. Missing data will mess up your reporting.
Don’t bother: If you’re tempted to track every little thing (scroll depth, cursor movement, etc.), resist. Focus on metrics tied to your actual goals.
Step 3: Find the Right Reports (and Ignore the Fluff)
Open up Bricks and head to the reporting section. There are a lot of options—some useful, some just noise.
Start with the basics:
- Overview dashboard: This gives you a high-level snapshot. It’s good for a gut check, but don’t stop here.
- Campaign performance: Dig into specific campaigns to see traffic, conversions, cost per action, and ROI.
- Source breakdown: See which channels (Google, Facebook, email, etc.) are actually delivering results.
Skip these (unless you have a good reason): - “Engagement rate” with no context - Raw impressions (unless brand awareness is your only goal) - Overly granular demographic data (age 18-19 vs. 20-21... come on)
Step 4: Focus on Metrics That Matter
Here’s the hard truth: Most dashboards drown you in numbers that sound important but don’t tell you much.
What to actually watch:
- Cost per conversion: Are you getting results for a reasonable price?
- Conversion rate: Is your audience actually taking the action you want?
- Total conversions: Obvious, but don’t forget the big picture.
- Return on ad spend (ROAS): Is the campaign making you more money than it costs?
- Attribution: Where are your best conversions coming from?
What to ignore (most of the time):
- Bounce rate (unless it suddenly spikes)
- Pageviews (unless your goal is site traffic)
- Likes, shares, and comments (unless engagement is your main goal)
Pro tip: Customize your Bricks dashboard to highlight your key metrics. Hide the rest. Out of sight, out of mind.
Step 5: Dig In—Spot Trends, Not Just Spikes
Numbers don’t mean much without context. Here’s how to actually interpret what you’re seeing in Bricks:
- Look for trends over time. Don’t freak out (or celebrate) over one day’s numbers. Is performance improving week over week?
- Compare channels. Are some sources consistently outperforming others? Shift budget to what’s working.
- Spot drop-offs. Did conversions tank after a landing page change? Bricks’s timeline view can help you pinpoint what happened.
- Segment your data. Filter by device, geography, or creative. Sometimes one audience is killing it while another is dragging you down.
Watch out: Correlation isn’t causation. If your numbers jump the same day you launched a new ad, it’s probably related—but double-check for outside factors (holidays, news events, etc.).
Step 6: Share Results (and Make Them Make Sense)
Don’t just screenshot a dashboard and call it a day. Bricks lets you create custom reports—use them.
- Tailor your reports. If your boss only cares about leads, don’t show her bounce rate. Keep it relevant.
- Add notes and context. Bricks lets you annotate reports. Explain weird dips or spikes.
- Set up scheduled emails. You can automate reporting to go out weekly or monthly—one less thing to remember.
Pro tip: Use the “compare to previous period” feature. People love seeing improvement (or catching problems early).
Step 7: Take Action—Iterate, Don’t Overthink
Data is only useful if you do something with it. Based on what Bricks shows you, make simple changes.
- Pause underperforming ads or channels.
- Double down on what’s working.
- Test new ideas (different copy, creative, or landing pages).
- Set up alerts in Bricks for major shifts—so you can react fast.
Don’t get paralyzed. You’ll never have “perfect” data. Pick one or two things to improve, run the next campaign, and repeat.
What Actually Works (and What Doesn’t)
Lots of people get lost in fancy features. Here’s what’s worth your time in Bricks—and what’s not.
Worth it:
- Custom dashboards: Keeps you focused.
- Automated reporting: Saves you from endless manual updates.
- Attribution modeling: If you’re running multi-channel campaigns, this is key.
Not worth the hype:
- Predictive analytics: Fun to look at, but rarely accurate for smaller budgets.
- Heatmaps and session recordings: Cool for landing page tweaks, but overkill for most campaign analysis.
- “Share of voice” estimates: These are guesses, not gospel.
Keep It Simple, Keep Improving
Don’t get overwhelmed by dashboards or try to impress anyone with a wall of charts. The real value of Bricks is helping you see what’s working, what’s not, and what to do next. Focus on your actual goals, trust the data (but not blindly), and remember—it’s all an experiment. Adjust, run the next campaign, and keep learning.
You don’t need to be a data scientist to get real value out of Bricks. Just keep it honest, keep it simple, and don’t let the numbers boss you around.