If you’ve ever looked at a campaign report and thought, “Now what?”—you’re not alone. All those numbers, charts, and percentages can feel more confusing than helpful. This guide is for anyone using Regie and actually wanting to learn from their campaign data, not just stare at another dashboard.
Here’s how to skip the fluff, spot what matters, and get actual results out of those reports.
1. Get Clear on What You’re Trying to Improve
Before you even open Regie, ask yourself: What’s the goal here? Are you trying to get more replies? Book more meetings? Improve open rates? It sounds basic, but too many people get lost in vanity metrics that don’t move the needle.
Focus on: - The one or two metrics tied to your bottom line. Usually, that’s replies or meetings set. - Trends over time, not just one-off spikes.
Ignore: - “Impressions” or “views” unless you’re running pure awareness campaigns (rare for most Regie users). - Open rates as the main success metric. They’re a soft signal, not an outcome.
Pro Tip: Write down your goal before you start analyzing. It’ll keep you from chasing random numbers.
2. Find the Right Report in Regie
Regie’s reporting can look overwhelming, especially if you’re new or someone else set up your sequences. Start simple:
- Go to your main Campaigns dashboard.
- Filter for the campaign you actually care about. Don’t get distracted by the rest.
- Click into the campaign to see the “Performance” or “Analytics” tab.
You want to see: - A summary of sends, opens, clicks, replies, and booked meetings. - Step-by-step breakdowns (especially if you’re running multi-touch sequences). - A/B test results if you’re testing different subject lines or messages.
Ignore: - Overly granular data until you spot a problem worth digging into.
3. Start With the Big Picture
Don’t get lost in the weeds. Step back and look for high-level patterns first.
Key questions to ask:
- Are people even engaging? If open rates are below 20%, you might have a deliverability or targeting problem.
- Are replies and meetings happening? If you’re getting opens but no replies, your message probably needs work.
- Which steps are losing people? Multi-step campaigns will show drop-off points.
Look for: - Consistent low performance across all steps (could be a bad list or weak offer). - Drop-offs after a certain email or message (that’s your weak link). - Outliers—did a particular email perform way above or below the rest?
Pro Tip: Don’t panic about a single bad day or message. Trends over weeks matter way more.
4. Drill Down: Find What’s Working (and What’s Not)
Now you can get into the details. Here’s how:
a. Step-by-step breakdown
- Which email or message gets the most replies?
- Where are people dropping off?
- Are there steps with zero engagement? That’s a sign to rewrite or remove them.
b. A/B test results
- Did changing the subject line improve opens and replies? If not, don’t bother rolling it out.
- If a new call-to-action tanks performance, don’t be afraid to kill it.
Ignore: - “Clicks” unless your campaign is actually asking for a click. For most outbound, replies matter more.
Watch for: - Steps that consistently perform better or worse than others. - Messages that get marked as spam—Regie sometimes flags these, and you should take it seriously.
5. Compare Against Benchmarks—But Don’t Obsess
It’s tempting to chase “industry average” open or reply rates you see online. Honestly, these numbers are all over the place and often inflated.
A better approach: - Compare your current campaign to your past campaigns. Are you improving? - If you’re new to Regie, set a baseline with your first few sends, then try to beat it.
Rough rules of thumb: - Open rates: 30%+ is decent. Below 20%, something’s wrong. - Reply rates: 3–8% is typical. Higher is possible with targeted, personalized outreach. - Meetings booked: 1–3% is normal. More is great—just make sure they’re real meetings.
Pro Tip: If someone brags about 70%+ reply rates, they’re either running tiny tests or stretching the truth.
6. Talk to Your Team—Don’t Just Stare at Data
Data alone won’t tell you everything. If you spot something odd (like a sudden drop in replies), ask your team:
- Did we change our list source?
- Did the offer or product positioning shift?
- Did our sending domain get flagged or blacklisted?
Sometimes the answer isn’t in the dashboard—it’s in what’s happening behind the scenes.
What to ignore:
Gut feelings that aren’t backed by any data. But don’t ignore human context either.
7. Make a Small Change—Not Ten at Once
Don’t overhaul everything at once. Pick one thing to tweak based on what the data actually shows—maybe it’s the subject line on step three, or a more direct call-to-action.
- Document what you changed.
- Run your new version for a week (or at least until you have enough sends to spot a trend).
- Compare results. Did the metric you care about actually move?
Why this matters:
If you change too many things at once, you’ll never know what actually worked.
8. Rinse, Repeat, and Don’t Chase Shiny Objects
Campaign analysis isn’t glamorous, but it works if you stick with it.
- Review performance every week or two.
- Keep a log of what you tried and what happened.
- Ignore “growth hacks” until you’ve nailed the basics.
Pro Tip: Most improvements come from boring, incremental tweaks—not wild swings.
What Actually Matters (And What Doesn’t)
Do sweat: - Deliverability (emails actually reaching inboxes) - Clear, concise messaging - Follow-up steps that add value, not just noise
Don’t sweat: - Tiny fluctuations in open rate - Copying what “industry leaders” say works if it doesn’t fit your audience - Fancy charts if they don’t lead to action
Keep It Simple, Get Results
Analyzing campaign reports in Regie isn’t rocket science, but it does take a little discipline and a lot of focus. Pick a goal, look at the right numbers, make one change at a time, and don’t get distracted by vanity metrics or shiny features.
The best teams aren’t the ones with the flashiest dashboards—they’re the ones who learn from what’s actually happening and keep iterating. Start simple, keep going, and the results will follow.