If you’re running marketing campaigns in Arti and want real answers—not just pretty graphs—about what’s working and what’s not, this guide is for you. Whether you’re new to analytics or just tired of chasing vanity metrics, I’ll walk you through how to actually use Arti’s built-in tools to figure out if your campaigns are pulling their weight. No fluff, no nonsense—just what you need to know.
1. Get Your Baseline Straight
Before you even touch a dashboard, decide what “effective” means for your campaign. Are you after leads, sales, signups, or something else? If you don’t know, you’ll just end up staring at numbers without any idea if they’re good or bad.
Pro tip: Write down your actual goals somewhere you can see them. It’s easy to get distracted by whatever shiny metric Arti throws at you.
Questions to ask: - What’s the single most important action I want from this campaign? - What numbers matter for my business (not just what looks impressive)?
2. Find Your Campaign Data in Arti
First, head to your Arti dashboard and log in. Arti’s analytics tools are built into the Campaigns section, but it’s not always obvious which report does what.
Here’s where to look: - Campaign Overview: For topline numbers—impressions, clicks, conversions. Good for a quick pulse-check. - Audience Insights: See who’s actually engaging. Useful for spotting mismatches between who you think you’re reaching and who you are reaching. - Conversion Tracking: The real meat. This is where you’ll see if your campaign is actually moving needles.
Don’t waste time on:
- “Engagement rate” if you care about sales.
- “Reach” if what matters is actual signups.
3. Dig Into the Right Metrics (And Ignore the Rest)
Arti throws a lot of numbers at you. Here’s how to focus on what matters and avoid dashboard hypnosis.
The Metrics That Matter (Usually)
- Conversion Rate: Out of everyone who saw your campaign, how many did what you wanted? This is usually your north star.
- Cost per Conversion: How much are you paying for each result? If this number is higher than your sale price or lifetime value, you’ve got a problem.
- Click-Through Rate (CTR): Only useful if your goal is to get people to visit a page. On its own, it means little.
- Attribution: Who or what gets credit for the conversion? Arti’s default is last-click, which means the last thing someone did before converting gets all the credit.
The Metrics That Don’t (Most of the Time)
- Impressions: Big numbers, little meaning unless you’re running awareness campaigns.
- Likes, Shares, Comments: Good for the ego, but rarely move the needle on business goals.
- Time on Page: Easy to misread—long times might mean confusion, not engagement.
Pro tip: If you can’t explain why a metric matters in one sentence, ignore it.
4. Track Conversions Properly
You’d be shocked how many campaigns don’t actually measure conversions correctly. Here’s how to avoid that.
- Set Up Conversion Events: In Arti, go to the Conversion Tracking section and define what counts as a conversion (purchase, signup, download, etc.).
- Check Your Tracking: Use the built-in test tools to make sure conversions are firing when they’re supposed to. If you’re not technical, get someone who is to double-check.
- Filter Out Noise: Exclude internal traffic (your team, test users) or you’ll end up celebrating phantom wins.
What can go wrong: - Tracking code installed wrong (very common). - Multiple conversions counted for one action (happens with page reloads). - Conversions not firing on mobile (test everywhere).
5. Compare Against Your Baseline (Don’t Just Admire the Charts)
Now that you’ve got real data, it’s time to see if you’re getting anywhere.
- Pull Your Numbers: Export or screenshot your conversion, spend, and cost-per-conversion data.
- Compare to Your Goals: Are you hitting your targets? If not, don’t fudge the goal—figure out why.
- Look for Patterns: Did conversions spike after a specific change? Did one channel outperform the others?
Don’t fall for: - Declaring victory after a good day or week. Look for sustained results. - Cherry-picking the one metric that looks good.
6. Segment Your Data (But Don’t Get Lost)
Arti lets you break down results by audience, device, channel, and more. This is powerful, but it’s easy to overdo it.
How to segment without drowning: - Start broad: Look at overall results first. - Drill down only if something looks off (e.g., conversions are great on desktop but tank on mobile). - Ignore micro-segments unless you have a huge budget or traffic—tiny sample sizes will just mislead you.
Useful segments to try: - Device: Are mobile users converting? If not, your landing page might be the issue. - Source: Did certain ad placements or emails drive more action? - Time: Did results change after a campaign tweak?
What to ignore: - Segments with tiny numbers (less than 30 actions usually isn’t enough to trust). - Demographics, unless you’re doing broad brand work.
7. Generate Reports (But Don’t Let Them Collect Dust)
You can export reports as CSVs or PDFs straight from Arti’s analytics dashboards. This is handy if you need to share results or keep stakeholders in the loop.
- Automate Reporting: Set up scheduled reports if you need regular updates—just don’t let this become a box-ticking exercise.
- Add Context: Always include a plain-English summary with your reports. Numbers alone don’t tell a story.
- Focus on Action: Make sure every report answers “What next?” If not, rethink what you’re tracking.
Pro tip: Don’t just report results—propose next steps. “We saw a 20% drop in conversions from mobile after the new landing page. Let’s A/B test a simpler version.”
8. Iterate, Don’t Stagnate
Even if your numbers look good, there’s always room to improve. Use what you learn to tweak and test.
- Change one thing at a time so you know what worked.
- Test new audiences, offers, or creatives based on what your analytics are showing.
- Don’t be afraid to kill underperforming campaigns—sunk cost is real.
Pitfall to avoid: Tweaking everything at once. You’ll never know what moved the needle.
Keep It Simple, Stay Honest
Analyzing campaign effectiveness in Arti isn’t about chasing every metric or getting lost in dashboards. It’s about knowing what you want, tracking that clearly, and using the data to make better decisions. Set real goals, check your tracking, focus on what matters, and don’t be afraid to cut what’s not working. Keep it simple, test, and improve—because that’s how you actually get better, not just busier.