If you’re posting on LinkedIn for your business, job hunt, or just to build a following, you’ve probably wondered: Are these posts doing anything? Ignoring the numbers is tempting, but if you want results (more views, comments, or leads), you need to look at the data.
This guide is for people who actually want to get better at LinkedIn—not just chase vanity metrics. We’ll walk through how to use Lempod to analyze what’s working, ditch what isn’t, and actually get more from the time you spend posting.
Why bother analyzing LinkedIn posts at all?
Let’s be honest: LinkedIn feeds are noisy. Most posts get ignored. But every so often, something lands. If you don’t know what’s working, you’re just guessing.
Here’s what matters: - Views and reach: Are people even seeing your stuff? - Engagement: Are they liking, commenting, sharing, or just scrolling by? - Quality of engagement: Are the right people reacting, or just randoms? - Actual outcomes: Is any of this turning into leads, connections, or interviews?
LinkedIn’s built-in analytics are limited, especially for personal profiles. That’s where a third-party tool like Lempod comes in.
Step 1: Get your data in one place
First things first—don’t try to analyze LinkedIn posts by clicking into each one and scribbling numbers into a spreadsheet. It’s a waste of your time.
Lempod pulls together your posts, engagement stats, and some context so you can see patterns. Here’s how to get set up:
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Sign up and connect LinkedIn:
Head to Lempod, create an account, and connect your LinkedIn profile. Lempod is mainly known for engagement pods, but we’re focusing on its analytics here. -
Import your posts:
Lempod will automatically sync your recent LinkedIn posts. It might take a few minutes, but you’ll soon see a dashboard with your content and metrics.
Pro tip:
Don’t be tempted to join a bunch of engagement pods just to juice your numbers. Fake engagement might look good short-term, but it rarely leads to useful connections or results.
Step 2: Look past the surface metrics
Now that you’ve got the data, don’t just stare at the highest view counts and call it a day. Here’s what’s actually worth your attention:
What to focus on
- Engagement rate (not just total likes):
A post with 15 likes from 200 views is way better than one with 30 likes from 5,000 views. - Comments (especially real ones):
Are people actually responding, or just dropping “Great post!” because they’re in your pod? - Shares:
This is rare on LinkedIn, but if it happens, pay attention—someone thought your post was worth spreading. - Profile views and connection requests after posts:
Did people check you out or reach out after a post? That’s a sign your content resonated.
What to ignore (or take with a grain of salt)
- Any spikes caused by engagement pods:
Lempod can inflate your stats if you’re in pods. If all your “likes” are from people in the same group, it doesn’t mean your content is actually good. - Impressions alone:
High impressions can just mean LinkedIn showed your post to a lot of people who didn’t care. - Random “viral” posts:
Sometimes a post blows up for weird reasons (maybe you used a trending hashtag, or your timing was lucky). Don’t overhaul your whole strategy based on one fluke.
Step 3: Spot the patterns
This is where you actually learn something. Use Lempod’s insights to dig into:
1. Post Timing
- Day of the week: Are your Tuesday posts always better? Or maybe Friday afternoons?
- Time of day: Morning posts might do better if your network is mostly in your time zone.
2. Content Format
- Text, images, video, polls: Does one type consistently get more engagement?
- Length: Do your longer posts (maybe a story or breakdown) outperform quick tips?
3. Topics and Hooks
- Subject matter: Are people reacting more to your career stories, industry news, or how-to guides?
- First line/hooks: Posts with a strong opening question or statement usually perform better. Lempod doesn’t write your hooks, but you can compare which openers grab attention.
4. Audience Quality
- Who’s engaging: Are you getting likes from relevant people (industry peers, potential clients, recruiters), or just random connections?
How to do this in Lempod:
Most analytics dashboards let you filter by date, type, and sort by metrics like engagement rate or comments. If you see a pattern (e.g., “my posts about remote work get twice as many meaningful comments”), that’s gold.
Step 4: Test smarter, not harder
Don’t fall into the trap of copying viral LinkedIn formulas or posting daily because someone said you should. Instead:
- Pick one thing to test at a time (e.g., try posting at 8 a.m. instead of noon for a week).
- Use Lempod to compare—did engagement actually improve, or did you just annoy your network?
- Look at who engaged, not just how many. A few comments from the right people matter more than a flood of generic likes.
Pro tip:
LinkedIn’s algorithm changes often. What worked last month might not work now. Keep testing, but don’t chase every trend.
Step 5: Ignore the myths (and don’t game the system)
Here’s what you can safely ignore:
- Pods as a growth hack:
Lempod’s engagement pods are tempting, but they inflate numbers without real impact. If your goal is actual influence or leads, focus on real engagement. - Posting frequency over quality:
You don’t have to post every day. One good post per week beats five forgettable ones. - Hashtag stuffing:
A few relevant hashtags are fine, but loading up on ten isn’t going to double your reach. - Obsessing over algorithm “hacks”:
No one outside LinkedIn truly knows how the algorithm works. Consistency and real value win over tricks.
Step 6: Adjust and optimize your approach
Here’s how to actually improve:
- Double down on what’s working:
If a certain format, topic, or post length gets better real engagement, do more of that. - Drop what isn’t:
If polls or videos consistently flop, stop wasting time on them (unless you like making them). - Refine your audience:
If your best posts draw in relevant new connections, engage with those people. Comment on their posts, send a message—don’t just wait for them to come to you. - Iterate:
This isn’t a one-time thing. Schedule a quick review every month to see what’s changed.
A quick word about expectations
No tool or method is going to make every post a hit. Most posts will still get modest engagement—and that’s fine. Focus on steady improvement, not overnight success.
TL;DR: Keep it simple, keep improving
Analyzing your LinkedIn posts with Lempod isn’t magic, but it does save you time and helps you see what’s actually working. Don’t get lost in the weeds or let vanity metrics distract you. Look for real engagement, test small changes, and focus on connecting with the right people. That’s how you make LinkedIn actually work for you.