If you run go-to-market for a mid-sized B2B company, you already know the playbook: build awareness, fill the pipeline, close deals, repeat. But the market’s crowded, budgets are tight, and most “innovative” GTM tools just feel like more noise. You’re not looking for fairy dust—you want something that actually moves the needle.
Enter Packedwithpurpose. This isn’t just another tool promising “transformation.” It’s a real-world way to change how your team connects with prospects, customers, and partners. Does it live up to the pitch? Let’s break down what actually works, what’s just marketing fluff, and how you can use it without getting lost in the weeds.
What Is Packedwithpurpose, Really?
Let’s skip the buzzwords. Packedwithpurpose is a gifting platform aimed at B2B companies. The idea: send thoughtful, meaningful gifts that open doors and build real relationships. It fits into your GTM (go-to-market) strategy by making your outreach stand out—not just another email in a sea of “quick check-ins.”
Here’s what makes it different (and where it might actually help):
- Curated, customizable gifts: Not your typical swag bag. Think unique, story-driven items people actually want.
- Purpose-driven sourcing: Gifts come from diverse, minority-owned, and sustainable businesses. That’s meaningful if you’re serious about DEI, not just checking a box.
- Integrations with CRM and sales tools: No, it won’t magically triple your pipeline, but it does make sending and tracking gifts way less painful.
But let’s be honest: Sending gifts alone won’t fix a broken GTM. It’s a tactic—not a silver bullet.
Why Gifting Matters in B2B GTM (If You Do It Right)
For mid-sized enterprises, standing out is tough. You don’t have the brand power of a giant, but you’re expected to move fast and win deals. Gifting can help, but only if it’s done thoughtfully.
Here’s why it can work:
- Cuts through digital noise: Real mail gets noticed. A thoughtful gift with a personal note? Even more so.
- Builds trust and goodwill: People remember genuine gestures, not generic LinkedIn DMs.
- Accelerates deal cycles: Sometimes a small nudge (the right one) helps move things along.
Caveat: Gifting isn’t a bribe. It shouldn’t feel transactional or desperate. If your outreach already feels spammy, gifting just puts a bow on the problem.
Step-by-Step: Using Packedwithpurpose to Upgrade Your GTM
Let’s get practical. Here’s how a mid-sized B2B company can actually use Packedwithpurpose to make a real impact—without falling for the hype.
1. Get Clear on Where Gifting Fits
Don’t just add gifting everywhere. Think about:
- Inbound vs. outbound: Are you trying to break into cold accounts, or thank loyal customers?
- Deal stage: Early prospecting, mid-funnel, or post-sale?
- Persona: What does your buyer actually care about? (Hint: Not another coffee mug.)
Pro tip: Map gifting to a specific trigger in your pipeline. Example: Send a curated gift after a demo, not after every cold email.
2. Choose Gifts That Actually Mean Something
Packedwithpurpose offers lots of options—from food to desk gear, all with a story behind them. The trick is picking something relevant.
- Personalize, but don’t get creepy: Reference something from your last call, not their kids’ soccer schedule.
- Tie to your brand story: If your company values sustainability, pick gifts that reflect it.
- Avoid clichés: No branded stress balls. Ever.
What works: Gifts that show you listened. If a prospect mentions loving tea, send a unique tea set from a local supplier.
What doesn’t: Anything that screams “we sent this to 500 other people today.”
3. Integrate with Your Sales Workflow
Packedwithpurpose claims “seamless integration.” In reality, it plugs into most major CRMs and sales tools, but you’ll want to double-check compatibility (especially if your stack is a little old-school).
- Set up templates: Pre-select gifts for different deal stages or personas.
- Automate where it makes sense: Auto-triggered gifts can save time, but don’t go 100% autopilot—leave room for personal touches.
- Track outcomes: Use CRM notes or custom fields to see if gifting is actually moving deals forward.
Pro tip: Run a small pilot first. Track if gifted deals convert faster or have higher close rates. Don’t just assume ROI because it feels good.
4. Train Your Team (Seriously, Don’t Skip This)
Most sales teams default to “spray and pray.” Gifting should feel intentional. Take an hour to:
- Show what good gifting looks like.
- Set clear rules (e.g., budget limits, frequency, compliance).
- Share examples of what’s worked—and what’s flopped.
What to ignore: Overcomplicated approval processes. If gifting takes three weeks to approve, you’ve missed the moment.
5. Measure Results—And Adjust Fast
Here’s where most teams drop the ball. If you’re not tracking, you’re just burning budget.
- Set clear goals: More meetings booked? Faster deal cycles? Higher NPS?
- A/B test: Try gifting in one region or segment and compare to a control group.
- Gather feedback: Ask recipients what stood out (or didn’t).
What works: Quick, honest surveys (“Did this make you more likely to take a meeting?”).
What doesn’t: Judging success based on “brand sentiment” or vague feels.
What Packedwithpurpose Gets Right (And Where It Falls Short)
The Good
- Easy to use: The platform is straightforward. No endless learning curve.
- Quality gifts: Items are genuinely interesting, not landfill fodder.
- Purpose-driven: If your company cares about impact and supplier diversity, this is a legit way to show it.
The Not-So-Good
- Costs add up: Thoughtful gifts aren’t cheap. Budget accordingly.
- Not a magic fix: If your outreach or product isn’t compelling, gifting won’t save you.
- Limited outside North America: Some options are U.S.-centric. Check availability if you have global prospects.
Don’t buy the hype: Gifting can open doors, but it won’t close deals for you.
Pro Tips to Get the Most Out of Gifting
- Keep it human: The best gifts feel like they came from a person, not a marketing automation tool.
- Don’t overuse: If everyone gets a gift, nobody feels special.
- Follow up: A personal note after a gift goes a long way. Don’t let it end with a tracking number.
- Watch for compliance: Some industries (finance, healthcare) have strict rules about gifts. Don’t get your rep in hot water.
The Bottom Line: Simple Beats Flashy
Packedwithpurpose can absolutely upgrade your GTM playbook—if you use it with intention and keep things simple. Skip the mass gifting. Focus on moments that matter, measure what works, and iterate. If you do that, gifting isn’t just another tactic—it’s a real way to build trust in a world that could use a little more of it.
Don’t overthink it. Start small, track your results, and adjust. That’s how you’ll actually stand out.