If you’re doing B2B sales, your prospects’ inboxes look like a battlefield—hundreds of near-identical emails, all promising the world. Getting noticed is tough. Getting replies? Even tougher. If you’ve heard about video email tools like Bombbomb, you might wonder: does sending video actually help, or is it just another shiny gadget? This guide cuts through the hype and shows where video email fits, when it works, and what you should skip.
Why Traditional Email Outreach Falls Flat
Let’s be honest: cold email has seen better days. Here’s why your regular text emails aren’t cutting it:
- Everyone’s doing it. Even the best-written plain-text email looks like the other 99 in the inbox.
- No real connection. Written words can’t show tone, energy, or body language—stuff that actually builds trust.
- Easy to ignore. People can (and do) delete emails in less than a second if they don’t recognize you.
- Spam filters are getting tougher. Even if you’re not spamming, lots of cold outreach gets flagged or buried.
So, when a tool comes along promising to “humanize” your outreach, it’s worth a closer look. That’s where Bombbomb’s video email comes in.
What Makes Bombbomb Different?
Bombbomb isn’t the only video email tool, but it’s one of the most established. The premise is simple: instead of (or alongside) a wall of text, you send a short, personal video. Recipients see your face, hear your voice, and—if you do it right—feel like you’re a real person, not a bot or a script.
What Bombbomb actually does: - Lets you record (or upload) videos right inside your email workflow. - Embeds a GIF-style preview in the email, encouraging people to click. - Notifies you when someone watches your video. - Offers tracking and basic analytics, so you know what’s working.
What it doesn’t do: - It won’t magically make people respond, no matter how much you smile. - It’s not a replacement for having something useful to say.
When Video Email Outperforms Plain Text
Adding video isn’t a universal fix. Here’s where Bombbomb generally gives you an edge:
- Breaking the ice with new leads: Video is harder to ignore, and it sets you apart instantly.
- Following up after a meeting: Recap key points or next steps in a personal way.
- Reaching decision-makers: Busy execs may not read, but a quick video can get their attention.
- Clarifying something complex: Sometimes, it’s just easier to explain visually.
- Re-engaging cold or stalled deals: A human face can rebuild momentum.
Pro Tip
Don’t overthink production. Bombbomb videos work best when they feel authentic, not like a commercial. Plain background, decent lighting, and a friendly tone are enough. Skip the ring light and green screen—this isn’t YouTube.
Where Video Email Falls Short
Video email isn’t magic. Here’s where you can waste time:
- Generic outreach: If your video is a canned message, it’s worse than a canned email. People can tell.
- Mass blasting: Bombbomb isn’t built for big, impersonal campaigns. Personalization is the point.
- Technical hiccups: Some corporate firewalls or email clients may block video previews, or your recipient may just not want to click.
- Slow process: Recording individual videos is slower than firing off text templates. Volume vs. quality—pick your battles.
Honest Take
If you’re doing hundreds of cold emails a day, video isn’t for you. But if you’re targeting smaller, high-value lists—or you want to stand out during key points in a deal—it’s worth the effort.
Step-by-Step: Using Bombbomb for B2B Sales Outreach
Here’s how to actually put Bombbomb to work, minus the fluff.
1. Identify the Right Moments
Don’t use video for every touchpoint. Save it for: - First contact with a key decision-maker. - After a meeting or demo. - Nurturing warm leads who’ve gone quiet. - Big updates or complex explanations.
2. Script (But Don’t Memorize) Your Message
- Jot down 2-3 bullet points. No need for word-for-word scripting—just know what you want to say.
- Keep it under 60 seconds. Attention spans are short.
- Lead with why you’re reaching out, then what’s in it for them.
3. Record Your Video
- Use Bombbomb’s in-browser recorder, or upload a pre-recorded clip.
- Look at the camera, not your screen.
- Smile (really—it helps).
- Speak like you’re talking to one person, not an audience.
- If you mess up, that’s fine. Authentic beats perfect.
4. Send With Context
- Don’t just drop the video. Add a short text intro in the email (“Hey, I recorded this quick video just for you…”).
- Use a clear, non-spammy subject line: “Personal video for [Name]” tends to work.
5. Track Engagement
- Bombbomb tells you when someone views your video.
- Use this info wisely: If they watch but don’t reply, send a short, friendly follow-up. Don’t be creepy (“I saw you watched my video…”), just check in.
6. Iterate Based on Results
- Which videos get replies? Which don’t? Tweak your approach.
- Try different video lengths, subject lines, and styles.
- Don’t assume more polish equals better results—test for yourself.
What Actually Moves the Needle (And What Doesn’t)
Works: - Personalization. Use their name, mention specifics about their business, and reference previous conversations. - Energy. If you look bored, they’ll be bored. Show you care. - Brevity. Short and clear beats rambling every time.
Doesn’t Work: - Reading from a script. People zone out if you sound robotic. - Sending videos to gatekeepers. Stick to decision-makers. - Overproduction. Fancy animations and effects don’t close deals.
What to Ignore
- Bombbomb “templates.” These can help with structure, but if you start sending the same video to everyone, you’re back at square one.
- Stats about “click-through rates.” Bombbomb’s numbers sound impressive, but they don’t mean much if you’re not booking real meetings.
- One-size-fits-all advice. Your industry, audience, and offer matter more than any “best practice” you read.
The Real-World Case for (and Against) Video Email
When It’s a No-Brainer
- You’re in a relationship-driven, high-trust sales cycle.
- Your deal size justifies the extra effort.
- You actually enjoy talking to people (it shows).
When to Skip It
- Your prospects never check email anyway (some industries just don’t).
- You’re blasting out thousands of generic pitches.
- Your team hates being on camera (they’ll phone it in).
Wrapping Up: Keep It Simple, Experiment, and Don’t Drink the Kool-Aid
Bombbomb video email isn’t a silver bullet, but it’s a solid tool for sellers who want to stand out and build trust—if you use it thoughtfully. Start small: pick a handful of high-value prospects, try a few videos, see what happens. Don’t get caught up in production or overthinking metrics. If it works, do more. If not, move on. Keep it real, keep it personal, and remember: tools only help if you’re saying something worth hearing.