If you’re leading a B2B team and tired of “smarter, faster, better” product pitches, you’re in the right spot. Go-to-market (GTM) can feel like herding cats: sales wants more leads, marketing wants more attribution, and everyone wants results. You don’t need another theory. You need clear steps and tools that actually cut out the busywork and keep your team moving.
This guide digs into how Bhuman can help you streamline your GTM—what it gets right, where it falls short, and what to skip so you don’t waste time. No fluff, no hype.
What’s Really Slowing Down Your B2B GTM?
Before tossing another tool in the stack, let’s be honest about the biggest headaches for growing teams:
- Manual outreach: Sending 100s of cold emails or LinkedIn messages isn’t just tedious, it’s error-prone and tough to personalize at scale.
- Message fatigue: Prospects tune out when you sound like everyone else.
- Alignment gaps: Sales, marketing, and ops often work in silos. Leads get lost, follow-ups stall, and nobody’s sure what’s working.
- Tracking chaos: You can’t improve what you don’t measure, but most teams struggle to connect the dots from campaign to close.
Now, let’s see if Bhuman actually helps. (Spoiler: sometimes yes, sometimes not as much as their marketing suggests.)
Step 1: Automate Outreach Without Sounding Like a Robot
Bhuman’s big claim is AI-driven personalized video outreach. You record a base video, the AI customizes it for each recipient (name, company, details), and suddenly you’re sending “personal” videos at scale.
What works:
- Personalized video gets noticed: Most inboxes are full of boring text. A video with their name in it is still novel for most B2B prospects.
- Saves tons of time: Record once, send to hundreds. No more filming individual intros.
- Integrations are decent: You can plug Bhuman into your CRM or outreach tool, so you’re not copy-pasting all day.
What doesn’t:
- Obvious templating: If your base video is generic or the AI stumbles on a tough name, it feels fake fast. People aren’t stupid—they notice.
- Limited by your script: The AI can’t magically make a bad pitch sound good. If your message is weak, no tool fixes that.
Pro tip: Spend real time writing and recording your base script. Make it conversational and leave pauses for natural-sounding inserts. Test with a few coworkers first—if it sounds clunky, prospects will notice.
Step 2: Cut Down on Tedious Follow-Ups
Chasing prospects is a pain. Bhuman automates reminders and follow-up videos based on how (or if) someone engages.
What works:
- Automated sequences: Set up a series of nudges—day 1 intro, day 3 follow-up, day 7 check-in. Bhuman takes care of the sending.
- Conditional triggers: If someone opens but doesn’t reply, the AI can send a tailored “Hey, just bumping this up” video.
What doesn’t:
- Over-automation turns people off: Too many follow-ups and you’re just another spammer with video.
- Not great for complex deals: If your sales cycle is long or consultative, you’ll still need real humans to step in quickly.
What to ignore: Don’t go nuts building six-stage sequences for every lead. A simple 2-3 step cadence is usually enough. More steps = more unsubscribes.
Step 3: Keep Sales and Marketing on the Same Page
Bhuman isn’t a CRM, but it does play nice with many of them (Salesforce, HubSpot, etc.). The main value: keeping your messaging and outreach data in sync so you’re not stepping on each other’s toes.
What works:
- Shared templates: Marketing can prep video scripts, sales can send and tweak them. Everyone is (somewhat) aligned.
- Activity tracking: See who watched, clicked, or replied—right back in your CRM.
What doesn’t:
- Not a magic fix for misalignment: If your sales and marketing teams aren’t talking, Bhuman won’t fix culture problems.
- Setup takes work: Integrations aren’t always plug-and-play. Expect a bit of admin time.
Pro tip: Pick one person to own the integration and process. If everyone’s “sort of in charge,” nobody is.
Step 4: Measure What Matters (And Ignore Vanity Metrics)
Bhuman tracks opens, views, replies, and more. This can quickly turn into a numbers game that’s more distracting than helpful.
What works:
- Clear reporting: You can see which videos get watched, which pitches convert, and where people drop off.
- Easy A/B testing: Try different videos or scripts, see what works, double down.
What doesn’t:
- Vanity metrics: Lots of opens mean nothing if nobody replies. Focus on real conversations booked—not just “engagement.”
- Attribution is still tough: If your team uses multiple channels, Bhuman’s reporting only tells part of the story.
What to ignore: Don’t waste time tweaking for 1% more opens. Spend your energy on what actually moves deals forward.
Step 5: Don’t Buy the Hype—Use Bhuman Where It Fits
There’s no silver bullet for GTM. Bhuman is useful, but it’s not going to triple your pipeline overnight.
Where Bhuman excels:
- Breaking through cold outreach fatigue: Personalized video stands out more than another email blast.
- Saving time on repetitive tasks: Automate the stuff humans hate doing.
- Making it easy for non-technical teams: You don’t need to be a developer to use it.
Where it falls short:
- Not a full sales platform: You’ll still need your CRM, email tools, and maybe some duct tape.
- Can feel impersonal if misused: The best results come from thoughtful, well-crafted messages—not just blasting out AI videos.
When to skip it:
- If your sales cycle is all about face-to-face relationships or deep technical demos, Bhuman’s videos help get in the door, but won’t close the deal.
- If your target market is highly skeptical or gets a lot of video spam already, results will be mixed.
Quick Tips for Getting Value Fast
- Start small: Test with one segment or campaign before rolling out everywhere.
- Train your team: Show them how to make the base video feel authentic.
- Monitor results, not just activity: Focus on meetings booked or replies, not just views.
- Iterate: If a message flops, rewrite and try again. Don’t expect perfection out of the gate.
Keep It Simple, Iterate, and Don’t Overthink It
GTM isn’t about finding the shiniest tool—it’s about making real connections, fast. Bhuman can help you cut busywork and stand out, but only if you use it with a clear, simple process. Start with one campaign, measure what matters, and tweak as you go. Don’t let the perfect be the enemy of the good.
If you’re stuck, go back to basics: what does your prospect actually care about? Then use the tech to make that message land—no more, no less.