FullStory

FullStory is best for enterprise and mid-market product and UX teams who need to deeply understand user behavior on their digital platforms. It stands out for its robust session replay, autocapture, and powerful search/filtering capabilities, but may not be ideal if you have strict data privacy requirements or a limited budget. Compared to main competitors like Hotjar, Mixpanel, and Heap, it’s better suited for organizations that need granular, retroactive analysis and cross-team collaboration. If you’re dealing with unexplained user drop-offs or hard-to-reproduce bugs, this is probably the right tool. If not, you might want to explore lighter or more privacy-focused alternatives.