If you’re responsible for getting B2B deals over the finish line—sales, revops, or partnerships—there’s no shortage of “GTM” (go-to-market) software options promising to make your life easier. Most claim to boost win rates, align your team, and tame the chaos of complex sales. But let’s be real: a lot of them are noisy dashboards looking for a problem to solve.
This review is for anyone who’s tired of fluffy demos and wants a straight answer: is Fluint actually useful for B2B sales teams in 2024, or is it just more software in search of a use case? And, if not Fluint, what else should you consider?
What Does Fluint Actually Do?
First, the basics. Fluint pitches itself as a B2B “GTM collaboration platform.” Ignore the buzzwords—what does that mean?
In plain English: Fluint is a tool for organizing the messy, multi-threaded process of selling into large accounts. Its main features:
- Deal collaboration workspaces: Think of these as a central hub for each big deal, where you can store notes, share buyer-facing assets, and keep everyone (your team, your champion, even the buyer’s team) on the same page.
- Mutual action plans (MAPs): Interactive checklists that help sellers and buyers agree on what needs to happen, by when, and who’s responsible.
- Stakeholder mapping: Visual tools to keep track of who’s who on the buying team, who has influence, and where the blockers are.
- Content sharing and tracking: Lets you send decks, proposals, and other files, then see who actually views them.
- Deal progress tracking: Real-time views of where things stand, what’s overdue, and what’s at risk of slipping.
Fluint isn’t a full CRM or a sales engagement platform; it’s more like a deal room layered on top of your existing workflow.
Who Actually Uses Fluint?
- Mid-market and enterprise B2B sales teams
- Revenue operations teams trying to standardize “how we sell”
- Customer success teams involved in renewals or expansions
- Sales enablement folks supporting reps in complex deals
If your deals involve more than one meeting, more than one buyer, and a lot of “Did they get the deck? Did legal review the contract?” back-and-forth, Fluint’s for you. If you’re closing $99/month self-serve SaaS, you won’t get value here.
The Fluint Experience: What Works, What Doesn’t
The Good
- Structured collaboration: Fluint makes it much harder for deals to get lost in email threads or Slack messages. Everything related to a deal is in one workspace, with clear next steps.
- Mutual action plans that buyers actually use: Unlike static Excel sheets, Fluint’s MAPs are interactive, easy to update, and can be shared with the customer. It’s not magic, but it does lower the friction.
- Stakeholder visibility: The org charts and influence maps are genuinely useful—especially if you’re juggling a dozen stakeholders and can’t remember who’s in procurement.
- Content insights: You can see if your champion actually opened the proposal, or if it’s stuck in legal limbo.
- Integrates with Salesforce, HubSpot, and Slack: No need to reinvent your workflow.
The Not-So-Good
- Learning curve: The interface is clean, but if your team’s used to living in email or a CRM, expect some grumbling and a few weeks of ramp-up.
- Buyer engagement is not automatic: You still need to convince your champion to actually use the workspace and MAP. Fluint can’t brute-force buyer participation.
- Limited customization: If you have a very specific sales process or custom fields, you might hit some walls.
- Not a CRM replacement: You still need to update Salesforce or whatever you use. Fluint isn’t a full system of record.
- Price: It’s not the cheapest tool. If you’re a scrappy startup, the cost may sting.
What You Can Ignore
- Any claim that Fluint “guarantees” deal velocity or win rates. It’s a tool, not a magic trick. If your sales team is untrained or your product isn’t a fit, Fluint won’t fix that.
How Fluint Stacks Up: Top Alternatives Compared
Here’s how Fluint compares to some of the top alternatives you’ll hear about in 2024:
1. Accord
What it is: Another mutual action plan and deal collaboration tool.
Where it’s better: Accord has a slicker UI and a slightly easier onboarding flow for buyers. It’s more lightweight—good if you want barebones MAPs and less “deal room” stuff.
Where it falls short: Less robust stakeholder mapping. Some users report it feels too simple for really complex deals. Integration options are a bit thinner.
Best for: Teams just starting with MAPs, or those who want a minimal approach.
2. Salesforce Digital Deal Rooms
What it is: Salesforce’s own take on a deal room, built into their CRM.
Where it’s better: Seamless for teams living and breathing Salesforce. No extra logins, easier data sync.
Where it falls short: Limited features compared to Fluint or Accord—mostly just file sharing and basic collaboration. Not as buyer-friendly.
Best for: Salesforce-heavy orgs who want “good enough” collaboration with zero new tools.
3. DealPoint
What it is: Purpose-built mutual action plan software.
Where it’s better: Excellent buyer-side experience—very easy for your champion to use. Built-in templates are handy.
Where it falls short: Doesn’t handle internal deal collaboration as well. Reporting is basic. Stakeholder mapping is limited.
Best for: Teams focused on buyer engagement, less on internal complexity.
4. Google Docs + Sheets + Email
What it is: The DIY “we don’t want another tool” approach.
Where it’s better: Free, flexible, everyone knows how to use it. No vendor risk.
Where it falls short: Zero tracking, chaos with version control, no real stakeholder mapping. Easy for things to fall through the cracks.
Best for: Small teams or very low-complexity deals.
Comparison Table
| Feature | Fluint | Accord | Salesforce Deal Room | DealPoint | Google Docs/Sheets | |--------------------------|--------------|---------------|---------------------|---------------|--------------------| | Mutual Action Plans | ✔️ | ✔️ | Limited | ✔️ | Manual | | Stakeholder Mapping | ✔️ | Basic | No | No | No | | Buyer Collaboration | ✔️ | ✔️ | Basic | ✔️ | Manual | | Content Tracking | ✔️ | View only | No | View only | No | | CRM Integration | ✔️ | ✔️ | Native (SFDC) | ✔️ | No | | Price | $$$ | $$ | $ (add-on) | $$ | Free |
✔️ = Full feature, $ = relative price
When Fluint Is Worth It (and When It’s Not)
Buy Fluint if: - Your deals are complex (multiple stakeholders, long cycles, lots of back-and-forth) - You want standardized, repeatable sales processes - You have revops or enablement resources to drive adoption - You’re already using at least one modern CRM
Skip Fluint if: - Most deals close with one or two calls - Your buyers hate logging into anything new - You’re under 10 reps and running lean - You just need basic document sharing
Pro tip: Before buying anything, run a test with your actual buyers. If they won’t engage in a shared workspace or MAP, no software will change that.
Fluint Pricing (2024)
Fluint doesn’t publish pricing on their website—never a great sign—but most reports peg it in the “mid to high” range for sales tech. Expect to pay per user, with a minimum seat count. If you’re a small team, it’ll feel expensive; for larger orgs, it’s on par with similar sales tools.
Watch out for: Hidden onboarding fees or required “success packages.” Ask for all-in pricing upfront.
Setup and Onboarding: What to Expect
- Time to value: 2-4 weeks if you have a dedicated admin. Longer if you’re herding cats.
- Data migration: Minimal, since Fluint is typically used on active deals, not full pipeline history.
- Training: Plan for 1-2 sessions. The tool isn’t rocket science, but habits are hard to break.
- CRM integration: Straightforward if you’re using Salesforce or HubSpot. API for everything else is… okay, but not plug-and-play.
The Bottom Line
Fluint is a solid, thoughtfully built tool for B2B teams running complex, multi-threaded sales. It won’t magically fix your sales process, but it will help you orchestrate deals, keep buyers (and your own team) accountable, and spot where deals are getting stuck.
Just remember: no software replaces the basics—good discovery, clear communication, and consistent follow-up. If you’re considering Fluint, start small, get feedback from your actual buyers, and don’t be afraid to kill it if it doesn’t stick. Keep things simple and iterate. That’s what wins deals—software is just the icing.