If you run go-to-market (GTM) campaigns—demand gen, product launches, whatever you call it—you know it’s easy to get lost in spreadsheets, dashboards, and “vanity” metrics that don’t actually help you. This guide is for marketers, sales leaders, and anyone else who wants to know, in plain English: Did this campaign work? We’ll walk through simple, no-nonsense ways to track and measure your campaigns using Mantiks, so you can spend less time fiddling with data and more time running campaigns that actually move the needle.
Step 1: Get Clear on What Success Looks Like
Before you even open Mantiks, decide what “success” means for your campaign. This sounds obvious, but it’s where most people mess up.
Don’t overcomplicate it. Ask: - Are you aiming for leads? Signups? Qualified sales meetings? - Is this about awareness, pipeline, or actual revenue? - What’s good enough to call this campaign a win?
Pro tip: Don’t let other teams—or your boss—pressure you into tracking everything. Pick 1-2 metrics that really matter. The rest is noise.
What to skip:
- “Engagement” numbers (clicks, likes, generic page views) unless your whole goal is awareness.
- Metrics you can’t explain to your grandma (or your boss).
Step 2: Set Up Your Data in Mantiks
If you’re new to Mantiks, it’s a platform that pulls together sales, marketing, and product data so you can actually see what’s working. Here’s how to get set up without drowning in integrations.
What you need: - Access to your main sources of truth (CRM, marketing automation, maybe ad platforms). - Clear naming conventions for campaigns (if you don’t have these, start now—even “Q2-24-Webinar” is better than “Webinar1”).
How to set up quickly:
1. Connect your data sources.
Mantiks has plug-and-play connectors for tools like Salesforce, HubSpot, Marketo, LinkedIn Ads, and Google Analytics. Don’t get fancy—start with just the ones that drive your core metric.
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Map your campaign fields.
Mantiks will try to match fields automatically, but double-check that your campaign names, dates, and IDs line up. Otherwise, you’ll chase ghosts later. -
Tag (or group) your assets.
If your campaign spans multiple channels or assets, use tags or groups in Mantiks so you can pull everything into one view.
What works:
- Starting with just the data you need for this campaign. You can always add more later.
- Keeping naming conventions boring and consistent.
What to ignore:
- Integrating every possible data source “just in case.” You’ll only slow yourself down.
- Fancy field mapping automations unless you really trust them (they’re great, until they aren’t).
Step 3: Build a Simple Campaign Dashboard
Resist the urge to build a monster dashboard. Start with a basic view that answers your key question: Is this campaign doing what we hoped?
Core widgets to include:
- Primary outcome metric:
(e.g., qualified leads, meetings booked, pipeline generated, actual revenue). This should be front and center.
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Source breakdown:
See which channels or tactics are driving results. If you ran email, paid social, and webinars, show each separately. -
Conversion rates:
Not just raw numbers—see what % of your audience takes the key action. This helps you spot where things drop off.
How to do it in Mantiks: - Use the dashboard builder to drag in only the widgets you need. - Filter by your campaign tag or name. Don’t mix in unrelated data (like “all-time leads”). - Save your dashboard as “Q2 Product Launch” or similar—make it obvious.
What works:
- Regularly updating your dashboard during the campaign, not just at the end.
- Keeping it simple enough that someone outside marketing can glance at it and get the gist.
What to ignore:
- Pie charts for everything (they look good, but aren’t always useful).
- Tracking “impressions” unless that’s literally your goal.
Step 4: Set Up Alerts and Check-Ins
You don’t want to micromanage, but you also don’t want to realize something broke two weeks too late.
In Mantiks, set up:
- Threshold alerts:
For example, if meetings booked drops below X per week, or if cost per lead goes above Y.
- Weekly digest emails:
A quick snapshot of your campaign’s main metrics, sent to your team.
Why it matters:
- You spot problems early (e.g., a landing page breaks, or one channel tanks).
- You can course-correct before the campaign is over.
What works:
- Keeping alerts relevant—set them based on your actual goals.
- Limiting email notifications so you don’t start ignoring them.
What to ignore:
- Daily digests (unless your campaign is super high-velocity—most aren’t).
- Alerts for “vanity” metrics like raw traffic or open rates, unless they’re tied to your goal.
Step 5: Review, Report, and Learn (for Real)
At the end of your campaign (or at regular intervals if it’s ongoing), actually look at what happened. Don’t just screenshot the dashboard—ask hard questions.
In Mantiks: - Use comparison views to see how this campaign did versus previous ones, or versus your baseline. - Drill into why things performed the way they did. Did one channel outperform? Did leads from one source convert better? - Export or share the dashboard with your stakeholders. Give them the story, not just the numbers.
Questions to ask yourself: - Did we hit our main goal? Why or why not? - What surprised us? (Good or bad.) - What would we do differently next time?
What works:
- Being honest about misses as well as wins. That’s how you get better.
- Keeping a running doc of lessons learned and sharing it with the team.
What to ignore:
- Endless post-mortems. A handful of real insights is better than a 10-page report nobody reads.
A Few Hard Truths (and Pro Tips)
- You’ll always have some data gaps.
That’s normal. Don’t let “perfect” be the enemy of “good enough to decide.” - If a metric doesn’t change your actions, it’s probably not worth tracking.
- Most dashboards are built to impress, not to inform.
Yours should be the opposite.
Pro tip:
If you’re not sure what to track, ask yourself: “If this number goes up (or down), what would I actually do differently?” If the answer is “nothing,” drop it.
Keep It Simple. Iterate Often.
Measuring GTM campaigns in Mantiks doesn’t have to be a full-time job. The best setups are the ones you actually use—and update. Start simple, focus on the outcomes that matter, and keep tweaking your approach. Over time, you’ll spend less time reporting and more time running campaigns that actually work. And honestly, that’s the whole point.