If you’re in B2B sales or marketing, you know how much time LinkedIn outreach can eat up—and how much of it lands in the void. There are a million tools promising to automate your outbound and flood your pipeline. Most of them are long on hype and short on results. This review is for folks who actually have to produce leads, not just talk about “thought leadership.” I’ve used Dripify for real-world campaigns. Here’s what works, what doesn’t, and what you definitely shouldn’t believe.
What Is Dripify, and Who Actually Needs It?
Dripify pitches itself as a LinkedIn automation platform for B2B lead gen. Think of it as a way to build and run outreach campaigns—sending connection requests, follow-ups, and messages without babysitting every step. It sits somewhere between a basic LinkedIn Chrome extension and the “sales engagement platforms” that try to do everything but often end up doing nothing well.
Dripify isn’t for everyone. If you’re sending a handful of messages a week, you don’t need it. But if you’re running outbound at any meaningful scale—say, you need 10+ leads per week and don’t have an hour a day to burn—then it might actually help. Especially if you want to keep your LinkedIn account in good standing (more on that later).
The Setup: Getting Dripify Running (Without the Headaches)
Here’s what you need to get started: - A LinkedIn account (obviously). - A Dripify subscription (there’s no free version worth your time). - Chrome or another Chromium-based browser for best compatibility.
The process is pretty painless: 1. Sign up and link your LinkedIn account. - You’ll have to grant Dripify access, which always feels a little sketchy—but that’s true for any LinkedIn automation. - Pro tip: Use 2FA on LinkedIn to protect your account.
- Import your leads.
- Dripify can pull from LinkedIn search, Sales Navigator, or CSV files.
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If you’re scraping lists, clean them up first. Nothing tanks reply rates like blasting junk at the wrong audience.
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Build your “Drip Campaign.”
- Set up a sequence: connection request → follow-up → maybe another nudge or two.
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You can personalize with variables (think “Hi {firstName},” but don’t overdo it—people see through fake personalization).
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Set sending schedules.
- Dripify lets you throttle sends to avoid LinkedIn jail. Stick to their recommended limits, especially early on.
What’s good:
- The onboarding isn’t painful. The UI is clean and doesn’t bury you in settings.
- You don’t need to install weird browser plugins or keep your browser open 24/7.
What’s not:
- The “AI” message suggestions are generic—skip them and write your own.
- Occasional glitches syncing with LinkedIn, especially if you change your LinkedIn password or use VPNs.
How Dripify Handles LinkedIn Outreach (The Parts That Actually Matter)
1. Connection Requests
Dripify automates connection requests using your chosen template. You can set daily limits, randomize send times, and skip folks you’ve already contacted.
Worth noting: - LinkedIn will notice if you try to add too many people, too fast. Dripify’s default limits are conservative for a reason. - Customizing the request (even a little) helps. “Saw we’re both in SaaS sales—would love to connect” works better than “I’d like to add you to my network.”
2. Automated Follow-Ups
This is where Dripify shines, if you use it right. You can build multi-step sequences: - Day 1: Connection request - Day 3: Follow-up if accepted (“Thanks for connecting! Curious how you handle X at {companyName}?”) - Day 7: Another ping, maybe with a resource or question
You can set delays, skip steps if they reply, and even A/B test messages (though the reporting is pretty basic).
Caution:
Don’t be that person who sends four messages in a week. Space them out, keep them short, and always give people a way out (“If this isn’t relevant, just let me know.”).
3. Inbox and Response Handling
Dripify tries to centralize your LinkedIn inbox, letting you reply from their dashboard and see campaign stats. In practice: - It works, but it’s not as smooth as native LinkedIn. Replies sometimes lag by a few minutes. - No support for voice notes, attachments, or LinkedIn’s fancier features.
If you’re managing a team, you can assign leads and track who’s responded. For solo users, it’s overkill.
What Dripify Does Well (And Where It Falls Short)
The Good
- Saves Time: If you’re sending more than 20 messages a day, Dripify pays for itself in hours saved.
- Keeps Your Account Safer: It mimics human behavior with delays/randomization, reducing the odds of getting flagged by LinkedIn.
- Decent Analytics: You get basic stats on sent/accepted/replied. Don’t expect deep insights, but enough to know what’s working.
The Meh
- Message Personalization Is Limited: You can use a few variables, but don’t expect true 1:1 customization.
- Inbox Features Are Just OK: Power users will find it clunky compared to LinkedIn’s actual inbox.
- Reporting Is Surface-Level: You’ll know your acceptance/reply rates, but not much else.
The Bad
- “AI” Message Generation Is Useless: It spits out generic, awkward templates. Skip it.
- Occasional Sync Issues: LinkedIn changes its API often; sometimes Dripify gets knocked out of sync. Usually fixed quickly, but annoying.
- No Email Outreach: Dripify is strictly LinkedIn. If you want multichannel (email, phone, etc.), look elsewhere.
Real Results: Does Dripify Actually Get You More Leads?
Here’s the blunt truth: Dripify will not magically fill your pipeline. But if you already know your audience and have a message that resonates, it can help you reach more people faster—and keep you from burning out.
What worked for me: - Clean lists and tight targeting. Mass-blasting random job titles never converts. - Short, honest messages. No “value proposition” essays—just a real question or offer. - Following up, but not pestering. One or two gentle nudges, then move on.
What didn’t: - Overly clever personalization (“I see you like hiking too!”) just annoyed people. - Long sequences. Three steps max, or you’re just noise.
Results:
- Connection rates improved by ~20% over manual outreach (mostly by being consistent).
- Reply rates were flat—Dripify doesn’t make your message any better, it just gets it out there.
- A few more meetings booked per month, mostly because I wasn’t dropping leads due to human forgetfulness.
Workflow Tips: Using Dripify Without Losing Your Mind
- Batch Your Campaigns: Set up a week’s worth of outreach at once. Don’t micromanage daily.
- Write Your Own Messages: The best sequences sound like a real person, not a bot.
- Monitor Your LinkedIn Health: If you get warnings from LinkedIn, pause Dripify and chill for a few days.
- Use Analytics, But Don’t Obsess: Track what’s working, but don’t chase perfection. Adjust, and keep moving.
Ignore:
- All the “AI copy” features—just write like a human.
- Overly complex segmentation. Keep your audience buckets simple.
Should You Buy Dripify? The Honest Answer
If you’re doing B2B LinkedIn outreach at scale, Dripify is one of the few tools that isn’t total snake oil. It saves time, keeps you (mostly) out of trouble with LinkedIn, and lets you run simple, effective campaigns. Just know what you’re getting—it’s not a magic bullet.
If you’re sending a handful of messages a week, skip it. If you need multichannel, look at more robust (and expensive) sales engagement tools.
Bottom Line: Ship It, Watch, Improve
Don’t overthink your tech stack—start with a simple campaign, track your results, and tweak as you go. Dripify is a solid tool if you use it right, but your results will always come down to your targeting and your message. Keep it simple, stay human, and don’t fall for automation hype. That’s how you actually generate leads on LinkedIn.