Drift
Product information
Reviews
4.0 out of 5 stars
Drift is best for enterprise and mid-market sales and marketing teams who need to engage website visitors in real time and accelerate their pipeline. It stands out for its robust conversational marketing platform, AI-powered chatbots, and deep integrations with CRMs, but may not be ideal if you have a limited budget or need a lightweight live chat solution. Compared to Intercom, HubSpot, and LiveChat, it’s better suited for organizations prioritizing B2B lead qualification and sales acceleration. If you’re dealing with slow lead response times or missed sales opportunities from web traffic, this is probably the right tool. If not, you might want to explore Intercom, HubSpot, or Zendesk Chat.
Product options
Tool Details
- Intercom
- HubSpot
- LiveChat
- Zendesk Chat
- Freshchat
- Powerful AI-driven chatbots for lead qualification
- Strong integrations with Salesforce and other CRMs
- Customizable playbooks for targeted messaging
- Robust analytics and reporting
- Effective meeting scheduling features
- Pricing is high compared to simpler chat tools
- Can be complex to set up and configure
- Some features locked behind higher-tier plans
- Not ideal for small teams or basic chat needs
Related Resources
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How to personalize Drift chatbot conversations using firmographic data
Learn how to use firmographic data to make your Drift chatbot conversations feel personal, relevant, and effective—without overcomplicating things.
How to set up conversational playbooks in Drift for lead generation
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Drift b2b gtm software in depth review for SaaS lead generation and sales teams
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How to Compare Drift with Other Conversational Marketing Platforms for B2B Go to Market Success
A practical guide for B2B marketers comparing Drift and other conversational marketing platforms to drive real go-to-market results—no fluff.
How to implement Drift email sequences for nurturing B2B leads
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How to segment website visitors in Drift for targeted messaging
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Key Features to Look for When Choosing Drift for Your B2B Sales and Marketing Teams
Learn what really matters when picking Drift for your B2B sales and marketing teams—no fluff, just the features that move the needle.
Best practices for creating Drift chatbot workflows to qualify leads
Build Drift chatbot workflows that actually qualify leads—no fluff, just practical advice for getting more sales-ready conversations and fewer dead ends.
How to use Drift live chat analytics to measure sales team performance
Learn step-by-step how to use Drift live chat analytics to honestly measure and improve your sales team's real-world performance.
Step by step guide to integrating Drift with Salesforce for seamless data sync
Learn how to connect Drift with Salesforce, avoid common pitfalls, and keep your sales data flowing without headaches. Real steps, no fluff.
How to automate meeting booking in Drift with calendar integrations
Learn how to automate scheduling in Drift by connecting your calendar—real steps, honest pitfalls, and tips for setting up stress-free meeting booking.
Step by step process to set up Drift routing rules for sales teams
Learn how to set up Drift routing rules for sales teams with this straightforward, step-by-step guide. No fluff—just what actually works.