If you're reading this, you probably want to use video to get more leads—and you want it to actually work, not just look good in a marketing report. This guide is for small business owners, sales pros, or anyone tired of sending out emails nobody watches. We’ll break down how to build video landing pages in Bombbomb that don’t just sit there, but actually help you capture more leads.
Let’s skip the theory and dive into what you really need to know.
Why Video Landing Pages? (And Why Bombbomb?)
Video works because it’s personal and hard to ignore. Landing pages work because they focus attention. Combine the two, and you’ve got something that—if you do it right—can actually get people to respond.
Bombbomb is one of the few tools that makes it (relatively) easy to get your video in front of someone and tie in lead capture forms. It’s not perfect, but if you’re looking to use video for outreach, it’s a solid bet.
Worth knowing: Bombbomb isn’t magic. If your message is bad, or your page is cluttered, it won’t save you. But if you follow a few simple rules, it can make a real difference.
Step 1: Get Crystal Clear on Your Goal
Before you hit record, ask yourself: What’s the ONE thing you want people to do?
Most folks overcomplicate this. Your landing page should have ONE call to action (CTA). Not five.
- Are you collecting email sign-ups?
- Booking calls?
- Pushing a free download?
- Getting event RSVPs?
Pick one. Write it down. If you can’t say it in a sentence, you’re not ready to build your page yet.
Step 2: Prep Your Video (Don’t Overthink Production)
Here’s the truth: Most “DIY” video landing pages flop because people obsess over equipment and ignore the message.
What actually matters:
- Clarity: Say what you’re offering, why it matters, and what to do next.
- Brevity: 60–90 seconds max. If you drone on, people will bail.
- Authenticity: Be yourself. People see through a fake smile or stiff sales voice.
What doesn’t matter:
- Fancy backgrounds
- Expensive cameras
- Over-the-top editing
Pro tip: Record a quick draft on your phone, play it back, and ask: Would I watch this if I didn’t know me? If not, tighten it up.
Script Template (if you need it):
- Hook: “Hey [name], quick message for you…”
- Value: “I noticed you [problem/interest], so I wanted to share [solution/offering].”
- CTA: “If you’re interested, just [fill out the form/click below]. I’ll get back to you right away.”
Step 3: Build Your Bombbomb Video Landing Page
Alright, time to put it all together.
1. Log into Bombbomb and choose “Video Landing Pages” (sometimes called “Video Pages”)
- If you can’t find it, use the search or help docs. Bombbomb changes menu names more often than you’d think.
2. Pick a Template (But Don’t Stress About Design)
- Start with something clean. Avoid busy backgrounds, lots of colors, or anything that screams “template.”
- If you have a brand color, use it sparingly. The video should be what stands out.
3. Upload or Record Your Video
- Bombbomb lets you record direct or upload. Either works—just make sure your video is ready and trimmed.
- Avoid re-recording a thousand times. Good enough is good enough.
4. Set Up Your Lead Capture Form
This is where most people screw up. Here’s what to do:
Only ask for what you need. Every extra field drops conversions. Usually, just name and email is enough.
Options in Bombbomb: - Drag in a form block or enable the form section. - Edit the form fields. Get rid of anything you don’t plan to use. - Make sure the “Submit” button is clear (not “Send” or “Contact”—try “Get My Demo” or “Book My Call” instead).
Pro tip: Add a privacy note or “No spam, ever” line if you’re asking for email. People are wary.
5. Write a Headline and Supporting Text
Don’t use the default headline. Make it specific and clear.
- Bad: “Welcome to My Landing Page”
- Good: “See How You Can Save 2 Hours a Week With a Quick Demo”
Keep supporting text minimal. Bullets work better than paragraphs.
Step 4: Check Mobile and Test Everything
Most people will view your page on their phone. Don’t trust the preview—test it on your own device.
Checklist: - Video loads fast and plays without hiccups - Form is visible and easy to fill (no pinching/zooming) - CTA button stands out - All links work (including privacy policy if you have one)
Send the link to a friend or colleague and ask them to fill out the form. Watch where they get stuck.
Step 5: Connect Your Page to Your Workflow
A landing page that just sits there is useless. Make sure you get notified when someone fills out your form.
- Set up Bombbomb notifications (email, app, or CRM integration)
- If you use a CRM (like HubSpot or Salesforce), connect it so leads don’t fall through the cracks
- If you’re using Zapier, you can automate follow-ups or add to a spreadsheet
Pro tip: Respond fast. Leads go cold in hours, not days.
What Works (and What Doesn’t)
What Works
- Personal, short videos that get to the point
- Only asking for what you need on forms
- Clear, specific CTAs—no “Contact Us” vagueness
- Following up quickly (automation helps, but real human replies are best)
What Doesn’t
- Overproduced videos—people want real, not slick
- Asking for tons of info up front (phone, address, company size, etc.)
- Generic headlines or “all about me” intros
- Letting leads sit in your inbox for days
What You Can Ignore
- Bombbomb’s fancier visual features (timers, countdowns, emojis) unless they serve your one goal
- Long “about us” sections—nobody reads them on a landing page
Pro Tips for More Conversions
- Use first names: Bombbomb can personalize greetings if you’re sending to a list. Feels more direct.
- Preview your thumbnail: The first frame is what people see before clicking. Start the video with a smile or wave.
- Test different CTAs: Send two versions to small groups and see which gets more responses. Don’t guess—test.
- Follow up with a second video: If someone fills the form, send a quick thank-you video. Keeps momentum going.
Keep It Simple and Iterate
Don’t get paralyzed trying to make the perfect landing page. The best pages are the ones you actually launch and tweak over time. Start simple: one video, one clear form, one action. See what works, then adjust.
If you’re stuck, send your page to a friend and ask for honest feedback. Keep what works, ditch what doesn’t. That’s how you actually get more leads—no hype, just small improvements that add up.
Now go record that video.