If you’re tired of landing pages that nobody clicks, you’re not alone. Most pages out there talk to everyone and end up converting almost no one. But you don’t need a team of developers or a stack of expensive tools to do better. This guide shows you how to use Hyperise to make landing pages that feel tailor-made for each visitor—without losing your sanity or your weekend.
Whether you’re running cold outreach, retargeting, or just want your site to pull its weight, you’ll get clear, honest steps to set up dynamic personalization, plus what’s actually worth your time (and what’s just hype).
Why Bother With Dynamic Landing Pages?
Let’s cut through the noise: Personalization can increase conversions, but not because it’s “the future of marketing.” It works because people are more likely to take action if a page feels relevant.
You’ve probably seen generic pages: “Hi there, check out our product!” Now compare that to: “Hey Jamie, see how [Your Company] can help Acme Inc solve X problem.” Feels different, right?
Dynamic landing pages let you: - Greet visitors by name or company - Show logos or images tailored to them - Highlight use cases or testimonials that match their industry
But here’s the catch: Do it badly, and it’s just creepy or confusing. Do it right, and people feel like you actually “get” them.
Step 1: Get Clear on What You’re Personalizing (and Why)
Before you start dropping in dynamic tags everywhere, pause. Random personalization is a waste. The best results come when you answer one question:
What will make this visitor more likely to take action?
Think about: - Name/Company: Simple, but don’t overdo it. “Hey {first_name}!” everywhere feels fake. - Industry: Showing relevant case studies or testimonials makes sense. - Logo/Image: Adding someone’s company logo can be a nice touch, but only if it fits the context. - Pain Point: If you know their problem, reference it directly.
Pro Tip: If you’re sending cold emails to SaaS founders, personalize by industry and use case. If you’re retargeting, focus on what page they last visited.
Step 2: Set Up Your Hyperise Account
Obvious, but you’ll need an account. Hyperise isn’t free, but it’s a lot cheaper than hiring a dev. Once you’re logged in, you’ll see options for images, landing pages, and integrations.
- Skip the Image Editor For Now: Start with landing pages—images come later.
- Connect Your Tools: If you’re using outreach tools (like Lemlist, Mailshake, or LinkedIn automation), you’ll want to hook those up. But you can do a lot just using Hyperise’s URL parameters.
Step 3: Build Your “Base” Landing Page
This is your template—the page everyone will see before any personalization. Don’t get fancy yet.
- Keep it Simple: Headline, subheading, a clear call-to-action.
- Leave Space for Dynamic Stuff: Think, “{first_name}, see how we help {company_name} solve {pain_point}.”
- Don’t Hide Content: If someone lands without personalization, your page should still make sense.
What Actually Works: Personalize the headline and one or two supporting spots (like a testimonial or CTA button). That’s usually enough. More than that, and it feels forced.
Step 4: Add Hyperise Personalization Tags
Now for the magic. Hyperise uses dynamic tags—little placeholders that fill in with real info from your outreach or ad platforms.
Examples:
- {first_name}
- {company_name}
- {website_url}
- {industry}
How to add them: 1. Edit your landing page in Hyperise’s builder. 2. Click where you want to insert a personalization. 3. Choose the relevant tag from their list.
Warning: If you don’t have the data, the tag won’t fill in (or worse, you’ll see “{first_name}” live). Always set a fallback, like “there” or “your company.”
Step 5: Link Your Outreach or Ads to the Dynamic Page
Here’s where a lot of people get stuck. Personalization only works if your landing page gets the info it needs.
For Cold Email or Outreach Tools:
- Most tools let you add “custom variables” to links.
- Example:
https://yourlandingpage.com/?first_name=Jamie&company_name=Acme
- Hyperise grabs these parameters and fills in the tags.
For Ad Platforms (like Facebook/LinkedIn):
- Use URL parameters in your ad links (UTM or custom).
- You’re usually limited to broad segments (like industry), not individual names.
For Retargeting:
- Use dynamic content based on cookies or past visits, but don’t expect the same level of granularity as email.
Pro Tip: Always test your links. Open them in a private window to see if the personalization shows up.
Step 6: Add Dynamic Images (If, and Only If, It Makes Sense)
Hyperise lets you personalize images—think “welcome banners” with the person’s name or company logo. This can be powerful, but it’s easy to go overboard.
When to Use: - Cold outreach, where you want to stand out in a crowded inbox. - Demo or booking pages, to make the visitor feel special.
When to Skip: - If the image looks cheesy or low-res. - When the context doesn’t call for it (serious B2B pages, for example).
How to do it: 1. Create a dynamic image in Hyperise’s image editor. 2. Insert the image into your landing page using the embed code. 3. Make sure your image tags match your URL parameters.
Honest take: A personalized image can increase replies in cold outreach. On your main site, it can look gimmicky unless you keep it subtle.
Step 7: Test, Test, and Test Again
Don’t trust the preview. Actually click through from your emails, ads, or wherever traffic’s coming from.
- Try With and Without Data: See what happens if someone lands without any personalization.
- Check Mobile: Sometimes tags break layouts on phones.
- Test Fallbacks: Make sure your default text isn’t awkward.
What to Ignore: Chasing pixel-perfect personalization for every visitor. Most of your lift comes from getting the basics right.
Step 8: Track Conversions and Tweak What Matters
No tool is magic. If you’ve set up personalization but conversions don’t budge, something else may be off—your offer, your copy, or your targeting.
- Use Hyperise’s built-in analytics, or plug in Google Analytics to track signups, demos, or whatever action matters.
- Compare results: Run a basic A/B test (personalized vs. plain).
- Focus on real improvements, not vanity metrics.
Pro Tip: If personalization isn’t moving the needle, strip it back. Sometimes, less is more.
What’s Worth Your Time (and What Isn’t)
Worth it: - Personalizing headlines and key sections for outreach or retargeting. - Using company names or industries for social proof. - Setting clear fallbacks so your page always makes sense.
Not Worth it: - Overcomplicating with 10+ dynamic sections—nobody cares. - Personalized images everywhere (use sparingly). - Spending hours perfecting the design; clear beats clever.
Keep It Simple—and Iterate
You don’t need a 50-step funnel to see results. Start with one or two pieces of personalization and see if conversions go up. If they do, great—add a little more. If not, rethink your messaging instead of piling on complexity.
The best landing pages feel personal without trying too hard. Use Hyperise as a tool to make your pitch more relevant, not as a crutch for weak offers or generic copy.
Focus on what’s useful, keep things simple, and tweak as you go. That’s how you’ll actually get more people to take action—no hype required.