If you’ve ever listened to your team’s sales calls and cringed, you’re not alone. “Scripts” have a bad rep—mostly because they’re often robotic, generic, or just plain outdated. But smart, flexible call scripts can be the difference between a dead-end conversation and a deal. If you’re using Justcalliq and want to create custom call scripts that actually boost conversion rates (without turning your reps into robots), this guide is for you.
Let’s cut through the theory and get straight to what works, what doesn’t, and how to build scripts your team will actually use.
Why Custom Call Scripts Still Matter
Let’s be clear: no one wants to sound like a telemarketer reading off a cue card. But most people don’t wing it well, either. The best scripts aren’t really scripts—they’re frameworks. They keep your reps on track, make sure you cover the essentials, and help new hires ramp up faster.
Custom call scripts help you: - Hit key points every time (no more missed questions or awkward silences) - Stay compliant and professional - Measure what actually works (and what falls flat) - Give your team confidence, especially when objections come up
But here’s what not to do: - Don’t write a word-for-word monologue. People can tell. - Don’t try to script every possible objection—focus on the big ones. - Don’t assume one script fits every role. SDRs, AEs, and support all need different flows.
Step 1: Get Clear on Your Call Goals
Before you even touch Justcalliq, figure out what a “win” looks like for each call type. Is it booking a demo? Qualifying a lead? Closing a sale? If you don’t know where you’re going, no script will help.
Ask yourself: - What’s the next step you want the prospect to take after this call? - What info do you absolutely need to collect? - Are there compliance points you can’t skip (e.g. disclosures, legal)?
Pro tip: Write this stuff down before you ever open the script builder. It’ll keep you focused.
Step 2: Map the Conversation—Don’t Overcomplicate It
The best scripts feel like a checklist, not a play. You want structure, not a straitjacket. Start by mapping out the key beats of your call:
- Opener: Quick intro, set the context, get permission to proceed.
- Discovery: Ask open-ended questions, actually listen.
- Value Pitch: Short, clear value statement—no jargon.
- Objection Handling: Prepare for the 2-3 most common pushbacks.
- Next Steps: Confirm action, calendar invite, or agreed follow-up.
Use sticky notes, a whiteboard, or a napkin—just don’t start typing everything into Justcalliq yet.
Step 3: Build Your Script in Justcalliq
Now, time to get your hands dirty. Justcalliq’s script builder isn’t magic, but it’s pretty flexible once you know where to look.
How to Create a Script in Justcalliq
- Log in and head to the Script Builder.
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Usually under “Call Scripts” or “Templates.” If you can’t find it, search the help docs—menus move around.
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Start with a Blank Script.
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Avoid the temptation to use templates unless you’re really just tweaking a few lines. Most built-in templates are too generic.
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Add Sections for Each Call Stage.
- Use headings like “Opener,” “Discovery,” etc. Don’t lump everything into one wall of text.
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Justcalliq lets you add dropdowns, checklists, and free-text fields. Mix and match.
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Write Prompts, Not Paragraphs.
- Instead of writing:
"Hi, my name is [Name] and I'm calling from..." -
Try:
Quick intro (name, company, reason for call) -
People remember prompts. They stumble over paragraphs.
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Embed Key Questions.
- For discovery, list your must-ask questions as bullet points. Leave space for notes.
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Example:
- “What’s your biggest challenge with X?”
- “How are you handling Y today?”
- “Who else needs to be involved in this decision?”
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Add Objection Handling Tips.
- Don’t script the whole answer—just give reps a nudge.
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Example:
- Objection: “We’re happy with our current provider.”
- Prompt: “Acknowledge, then ask what they like/dislike about it.”
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Make Next Steps Crystal Clear.
- End the script with a checklist:
- Confirm next meeting time
- Send follow-up email
- Update CRM
What to Ignore:
- Overly complex branching logic. It sounds impressive, but most reps skip anything that feels like a flowchart. Stick to linear flows with a couple of “if needed” prompts.
Step 4: Make It Easy (and Optional) to Personalize
Nobody likes reading off a screen word-for-word. The best scripts let your team inject their own style.
How to do it in Justcalliq: - Use placeholders like [Name] or [Company] so reps can fill in details. - Add “talking point” sections instead of dictating sentences. - Encourage reps to jot quick notes—Justcalliq’s note fields work for this.
Avoid:
- Locking the script so reps can’t edit or skip sections. That’s how you get frustrated, disengaged calls.
Pro tip: In team meetings, remind everyone the script is a tool, not a rulebook.
Step 5: Test, Listen, and Ruthlessly Edit
Scripts aren’t “set and forget.” The market changes, your product changes, and—let’s be honest—some lines just don’t land.
What actually works: - Listen to real calls. Where do reps get stuck? Where do they go off-script (and is that actually better)? - Ask your team for feedback. If they’re skipping sections, find out why—maybe those parts aren’t useful. - Look at conversion data. Are calls getting longer but not better? Maybe the script’s too bloated.
What doesn’t work: - Blindly copying scripts from “industry leaders.” Their customers aren’t your customers. - Overloading the script with every possible scenario. Keep it focused.
Iterate:
- Edit ruthlessly—cut anything that feels like fluff.
- Update scripts monthly or when you launch new features, promos, or hear new objections.
Step 6: Train Smart, Not Hard
Rolling out a new script? Don’t just email it and hope for the best.
- Walk through it in a team meeting. Let people poke holes.
- Practice real calls with peers. Record and review together.
- Encourage reps to mark up the script with what works (and what doesn’t).
Skip:
- Mandatory “read-aloud” sessions. They’re awkward and don’t reflect real calls.
Step 7: Measure, Adjust, Repeat
At the end of the day, a script is only as good as its results.
- Track outcomes: How many calls lead to next steps? Are conversions improving?
- Survey reps: Is the script helping, or does it just get ignored?
- Keep it live: Make small tweaks as you learn; don’t wait for a quarterly overhaul.
If you’re not seeing better results, don’t be afraid to start fresh. The best scripts are living documents, not museum pieces.
Final Thoughts: Keep It Simple, Iterate Often
Custom call scripts in Justcalliq won’t magically double your conversion rate overnight. But if you keep them simple, useful, and regularly updated, you’ll spend less time cringing at call recordings—and more time closing deals. Don’t chase perfection; start with something, listen, and keep improving. Your team (and your prospects) will thank you.