If you're in sales, customer success, or marketing and you want to make your outreach feel less like spam and more like a real conversation, personalized landing pages are one of the few tactics that still work. Generic emails are easy to ignore. But a branded page, with your video and your customer's name front and center? That's hard to miss. This guide is for folks who want to use Onemob to make these landing pages without getting lost in the weeds or wasting hours on design.
Let's walk through how to actually build a branded, personalized landing page in Onemob, what matters (and what doesn't), and how to avoid the common mistakes.
Why Bother With Branded Landing Pages?
Honestly, most people don't care about your logo or your color palette. But a landing page that looks and feels like it's meant for them—not just anyone—makes a difference. It shows effort, and in a world of shortcuts, effort stands out.
Here's what branded landing pages are good for: - Getting attention: A personalized page feels more like a handshake than a blast email. - Building trust: Consistent branding signals you're legit, not just another cold emailer. - Tracking engagement: Onemob lets you see who actually interacts with your content, so you can follow up with people who care.
What they're not good for: - Automagic, instant sales. No page, no matter how slick, will sell for you. It's still on you to deliver value.
Step 1: Set Up Your Onemob Account and Branding
Before you even think about pages, you need the basics in place.
- Sign up and log in. Obvious, but worth stating. Make sure your account is active and you have access to the right features (landing pages are not always on the lowest tier).
- Upload your logo and brand colors.
- Go to your account or company settings.
- Find the branding section.
- Upload a high-res logo (transparent PNG is best).
- Set your brand color(s). Don't overthink this—a single accent color is enough.
- Set your profile info. This is what appears on every page you send. Add a real photo, your correct job title, and contact info. People check this stuff.
Pro tip: Don’t agonize over colors and fonts. Done is better than perfect. Most recipients will view your page on their phone, not a giant monitor.
Step 2: Create Your Content Assets
You can't build a landing page without something to put on it. Onemob is built around video, but think about what actually works for your audience.
- Video: Record a short, direct video. Use your phone or webcam. No one expects a Hollywood production. Aim for 45-90 seconds.
- Supporting links: Include links to case studies, pricing, or calendars if you want people to take the next step.
- Documents: PDFs, one-pagers, or proposals can be attached directly.
What to skip: - Long, generic pitch decks. No one’s opening a 27-slide PowerPoint from a stranger. - Overproduced intros. People want to see you, not stock footage.
Pro tip: The video is the main event. If you’re not comfortable on camera, practice once or twice, but don’t script yourself to death. Authentic beats polished.
Step 3: Build Your Landing Page
Now, into the actual page build.
- Start a new page.
- In Onemob, hit “Create” and select "Page" or "Landing Page."
- Choose a template or blank page.
- Templates are fine, but don’t get lost tweaking every block. Start simple.
- Add your video.
- Upload or record directly in Onemob.
- Set a thumbnail—smiling and making eye contact works better than staring at notes.
- Add your logo and brand color.
- Usually, there’s a section for this. Don’t plaster logos everywhere—top left is enough.
- Personalize the greeting.
- Use your customer’s name or company. “Hi, Alex!” beats “Dear Customer.”
- Onemob supports variables if you’re sending in bulk, but always double-check for glitches.
- Add supporting content.
- Links, documents, or even a calendar embed. Keep it focused—too many links = analysis paralysis.
- Preview and test.
- Always send the page to yourself first. Check on desktop and mobile.
What actually matters: Clear, direct content and easy navigation. If they can't find what to do next (book a call, reply, download), you've lost them.
Step 4: Personalize Without Going Overboard
Personalization isn’t about filling a page with {FirstName} tokens. It’s about making someone feel like this page is for them, not your entire prospect list.
What works: - Use their name in the greeting and in your video. - Reference a recent event, company milestone, or challenge they’re facing. - If you’re sending the same page to dozens, at least personalize by segment (industry, title, etc.).
What doesn’t: - Overly generic “personalization” that’s just a mail merge. - Cramming in irrelevant details just to seem custom.
Pro tip: A quick mention (“I saw your team just launched X...”) in your video is 10x more effective than a wall of “personalized” text.
Step 5: Send, Track, and Iterate
Sending is easy. Getting replies? That’s the tricky part.
- Send via email or direct link.
- Onemob gives you tracked links. Embed them in your outreach emails, LinkedIn messages, or even text.
- Don’t bury the link—make it obvious what you want people to click.
- Track engagement.
- Onemob shows you who viewed the page, watched the video, clicked links, etc.
- Use this info to prioritize follow-ups. If someone watched to the end, they’re interested.
- Iterate.
- Don’t make one page and call it done. Try different video lengths, CTAs, or supporting docs.
- If a page gets no traction, change one thing and try again.
What to ignore: Vanity metrics like “impressions.” Focus on actual engagement—views, clicks, replies.
What Works, What’s Overhyped, and Pitfalls to Dodge
What works: - Short, honest videos that sound like you, not a robot. - Pages that look clean, not cluttered. - Clear next steps (a big “Book a Call” button, for example).
What’s overhyped: - Endless customization. Most people won’t notice if your page shade is “slate blue” instead of “midnight navy.” - Fancy animations and interactive widgets. They slow down load times and distract from your message.
Pitfalls: - Overpersonalizing and getting details wrong (mixing up names, companies, etc.). - Sending too many follow-ups. One reminder is fine; more just feels desperate. - Forgetting mobile users. Always check the mobile view before you hit send.
Keep It Simple and Iterate
If you take anything from this guide, it’s this: Don’t overthink it. A simple, on-brand landing page with a real video and a clear call to action beats a fancy, generic one every time. Start small, see what gets a response, and tweak as you go.
You don’t have to be a designer or a video pro. Just aim for real, useful, and easy to navigate. That’s enough to stand out in most inboxes. Good luck.