If you’re drowning in website visitor data and sick of sifting through companies that’ll never buy from you, this guide’s for you. Leadrebel promises to surface the best B2B prospects from your site traffic—but only if you set it up right. Most users never get past the default settings, so their sales teams waste time chasing dead ends. Let’s fix that.
Here’s how to build custom filters in Leadrebel to find the companies actually worth your attention. No fluff, no wild promises—just a process to help you spend less time sorting and more time selling.
Why Bother with Custom Filters?
Let’s be blunt: the default Leadrebel views are okay, but they won’t magically show you “hot leads.” You’ll see every company that hits your site, from real prospects to random suppliers and the odd job-seeker. If you want the gold, you have to dig a little.
Custom filters let you:
- Hide companies that don’t fit your target market.
- Prioritize by size, industry, and location.
- Skip the noise so sales doesn’t waste their time.
If you don’t tune your filters, you’ll get overwhelmed—and your team will ignore the data altogether. That’s why this matters.
Step 1: Get Clear on Your Ideal Customer Profile (ICP)
Before you touch any settings, get brutally honest about who you actually want as a customer. This is the step most people skip.
Ask yourself: - What size companies buy from us? - Which countries or regions do we serve? - Which industries are a good fit? - Are there company types (agencies, resellers, competitors) we want to ignore?
Jot this down. You’ll use it to build your filters.
Pro tip: If you’re not sure, look at your last ten closed deals. Who were they? That’s your starting point.
Step 2: Log In and Find the Filters
Obvious, but worth stating: custom filters only help if you actually use them.
- Log in to your Leadrebel account.
- Head to the “Companies” or “Leads” section—this is where the visitor data lives.
- Look for the filter or search bar at the top of the table. There’s usually a funnel icon or a button labeled “Filters.”
If you don’t see it, you might be on the wrong view, or your user permissions are limited. (Annoying, but it happens. Ask your admin.)
Step 3: Build Your First Custom Filter
Here’s where the magic happens. You can combine multiple criteria, so don’t be shy about stacking filters.
The Basics
You’ll usually see options like:
- Country/Region: Start broad—filter to the countries you actually serve.
- Industry/Sector: Kill off irrelevant industries.
- Company Size: Most useful if you know your sweet spot (e.g., 50-500 employees).
- Visit Behavior: Number of visits, time spent, or specific pages viewed.
Example: Filtering for Mid-Sized US Tech Companies
Let’s say you sell SaaS to IT companies with 100-500 staff, based in the US.
- Set “Country” to United States.
- Set “Industry” to “Information Technology” or whatever matches best.
- Set “Employee Count” to 100–500.
If Leadrebel lets you, save this filter as “US Mid-Sized Tech.” You’ll use it every day.
Heads up: Leadrebel gets company info from IP lookups, so it’s not perfect. Some data will be missing or off. Don’t expect magic accuracy—this is an aid, not a crystal ball.
Step 4: Layer Behavioral Filters
Demographics are just the start. The real value comes from combining them with behavioral filters.
Look for:
- Number of Visits: More visits usually means more interest.
- Pages Viewed: Did they hit your pricing page? That’s a stronger signal than just the homepage.
- Time on Site: Someone who spent 10 seconds probably isn’t worth your time.
Example: Only show companies that: - Match your ICP (see above) - Visited at least 2 pages - Spent more than 1 minute on site
This is how you get from “every rando company” to “real potential buyers.”
Step 5: Exclude the Junk
Don’t forget to filter out the obvious noise:
- Ignore ISPs and Bots: Leadrebel tries, but always double-check. Filter out ISPs, cloud providers, and known bots.
- Competitors: If you see them snooping, filter them out.
- Suppliers, Job Seekers, Agencies: If you don’t sell to them, exclude their industries or company types.
You’ll be amazed at how much cleaner your prospect list becomes after this step.
Step 6: Save and Name Your Filters
Don’t rebuild your filters every time. Most platforms, Leadrebel included, let you save filters for quick access.
- Give each filter a clear name. “Hot Prospects” is useless. Try “UK Manufacturing – 100+ Employees.”
- Share filters with your team if the option exists. Saves headaches and mixed signals.
Pro tip: Review your saved filters every month or so. Your ICP might shift, or you might notice a bunch of junk slipping through.
Step 7: Use Tags or Labels (If Available)
Leadrebel sometimes lets you tag or label companies for extra context:
- “Contacted”
- “Qualified”
- “Ignore”
- “Customer”
Don’t go overboard, but a simple “Qualified” tag can help your team focus.
Step 8: Export or Integrate—But Don’t Overcomplicate
You can usually export filtered lists to CSV or push them into your CRM. That’s handy, but don’t get tangled in automation unless you actually use it.
- Export only what you’ll act on.
- If integrating, check that fields (like company name, email, etc.) map cleanly—bad data in, bad data out.
- Don’t automate cold outreach to everyone on the list. Most aren’t ready. Use filters as a starting point, not a spam cannon.
What Works (And What Doesn’t)
What works: - Ruthlessly narrowing your filters. Fewer, better leads > more noise. - Regularly tweaking your filters as your market changes. - Combining demographic and behavioral filters for a sharper list.
What doesn’t: - Trusting Leadrebel’s company data blindly. It’s directionally useful, not gospel. - Relying on automation to do your prospecting. People can spot a mail-merge a mile away. - Ignoring your sales team’s feedback—if they say the leads are weak, revisit your filters.
What to ignore: - Vanity metrics like “total companies identified.” Focus on quality, not quantity. - Any hype about “AI-powered intent signals” unless you see results in your own pipeline.
Keep It Simple, Iterate Often
Chasing the “perfect” filter setup is a waste of time. Start with your best guess, see what comes through, and adjust as you go. The goal isn’t a fancy dashboard—it’s a shortlist of real companies who might actually buy from you.
Set up your filters, check them daily, and don’t be afraid to tweak or even scrap them if they stop working. Leadrebel’s only as useful as the effort you put into tuning it. Keep it simple, stay skeptical, and focus on what actually helps you close more deals.