If you’re a B2B marketer or sales lead who’s tired of seeing “unknown visitor” in your analytics, but sick of demoing tools that overpromise and underdeliver, you’re in the right place. This is a no-nonsense look at whether Visitor Queue can actually help you find better leads and make your go-to-market team’s life easier—or if it’s just another SaaS you’ll forget you’re still paying for in six months.
Who Should Care About Visitor Queue?
Visitor Queue is aimed at B2B companies who have decent website traffic but don’t always know who’s visiting. If you’re already running paid campaigns, content, or outbound, but still feel like you’re leaving money on the table, this tool is for you.
It’s not for you if: - Your website gets barely any traffic. - You only sell to consumers (B2C). - Your sales team isn’t set up to follow up on new leads.
Still here? Good. Let’s get into what Visitor Queue actually does.
What Is Visitor Queue, Really?
Visitor Queue is basically a reverse-IP lookup tool for B2B websites, but with some extra bells and whistles. The main pitch is simple: it tells you which companies are visiting your website, even if they don’t fill out a form. It tries to give you actionable company info and (sometimes) contacts so your sales team can follow up.
Here’s what you actually get: - A dashboard showing which companies have visited your site. - Data points like company name, industry, size, and sometimes employee contacts. - Website pages they viewed, visit duration, and source. - Integrations with CRMs and marketing tools.
That’s the promise. Now let’s look at what works—and what doesn’t.
The Good: Where Visitor Queue Delivers
1. Easy, No-Nonsense Setup
You drop a script on your site (like you would with Google Analytics). That’s it. No tech headaches. The dashboard is straightforward, and you’ll see company data start to appear within a day or two.
Pro tip: If you’re already using Google Tag Manager, adding Visitor Queue is about a two-minute job.
2. Company-Level Lead Identification
This is the heart of the tool. Instead of random anonymous visits, you’ll see real company names—often with details like industry, size, and location. If your buyers work for companies with unique IP addresses (think: mid-sized or larger businesses), this works surprisingly well.
- It’s especially strong for B2B SaaS, agencies, or firms selling to defined verticals.
- You’ll find out which companies are lurking, even if they never fill out a form.
3. Decent Contact Data (Sometimes)
Visitor Queue sometimes shows you email addresses and LinkedIn profiles for employees at those companies. Don’t expect verified decision-makers for every visit—but you’ll usually get at least a few options for outreach.
4. Integrations That Actually Work
You can push leads directly to Salesforce, HubSpot, Pipedrive, and others. There’s also Slack alerts, and you can set up custom notifications for high-value accounts.
5. Transparent Pricing
Pricing is clear and based on the number of unique companies identified per month. No “call us for enterprise pricing” nonsense.
The Bad: Where Visitor Queue Falls Short
1. Accuracy Isn’t Perfect
Reverse-IP lookup is clever, but not magic. Here’s what you need to know: - Works best for companies with their own IP blocks. If your prospects work from home, coffee shops, or co-working spaces, they’ll just show up as Comcast or Starbucks. - Employee contact data is hit-or-miss. Sometimes you’ll get a goldmine, sometimes it’s just generic info or people who left the company two years ago.
2. Not for Small Sample Sizes
If your site only gets a trickle of traffic, you might see very few companies identified—sometimes none. This isn’t a Visitor Queue problem, it’s just how IP matching works.
3. Privacy and Compliance
Don’t expect GDPR magic. You’re getting company data, but if you’re in a region with strict privacy laws, talk to your legal team before you kick off aggressive outreach to every visitor.
4. Some Fluff in “Insights”
Visitor Queue offers “insights” and “lead scoring,” but in practice, these are mostly based on visit frequency and basic firmographics. Don’t expect AI wizardry or deep intent data. Use the basics and ignore the hype.
How to Actually Use Visitor Queue to Boost Lead Generation
Let’s cut through the sales pitch. If you want real results, follow these steps:
1. Set Up Tracking—Everywhere That Matters
- Add the Visitor Queue script to every key page (homepage, product pages, pricing, demo request, etc.).
- If possible, cover all your subdomains—some companies visit from multiple.
- Make sure your cookie/privacy banner doesn’t block the script (double-check your compliance stance here).
2. Segment the Noise
Once data starts rolling in, you’ll quickly see a mix of: - Real prospects - Competitors - Random vendors - Junk (e.g., ISPs, bots, universities)
Pro tip: Set up filters. Ignore ISPs, universities, and known competitors. Focus on companies that fit your ICP (ideal customer profile).
3. Sync With Your CRM (But Don’t Spam)
Connect Visitor Queue to your CRM so new company visits create leads or tasks for your team. But don’t blast every contact with a cold email—use common sense. A little research goes a long way.
- Prioritize companies who visited high-intent pages (pricing, demo, product features).
- Cross-check with your existing pipeline. If they’re already talking to sales, no need to “outreach” them again.
4. Use Alerts for High-Value Accounts
Set up notifications for target accounts or companies from key industries. This is especially handy for ABM (account-based marketing) teams.
- Get an alert when a dream client pokes around your pricing page.
- Have your sales team follow up with a hyper-personalized message.
5. Combine With Other Signals
Visitor Queue is not a silver bullet. It works best alongside: - HubSpot, Salesforce, or whatever CRM you use. - Email engagement data (who’s opening your newsletters?). - Chatbot logs—did that company also chat with support or sales? - LinkedIn activity: Are these companies showing up on your company page?
Pro tip: Use Visitor Queue to confirm interest, not to replace all your other lead sources.
6. Review and Iterate
Every month, review: - Which companies visited but never converted? - Which leads were a waste of time? - Are your filters too broad (or too narrow)? - Is your sales team actually following up, or are these just sitting in a spreadsheet?
Don’t be afraid to adjust. Sometimes you’ll realize you care more about what companies aren’t showing up than those who are.
Visitor Queue vs. the Competition
Let’s be honest: Visitor Queue isn’t the only game in town. There’s Leadfeeder, Albacross, Clearbit Reveal, and others. Here’s the bottom line:
- Visitor Queue is simpler than enterprise tools like 6sense or Demandbase.
- It’s cheaper than Lead Forensics, but less fancy.
- Contact data is sometimes more recent than Leadfeeder, sometimes not.
- If you want “intent data” or real AI, look elsewhere (and expect to pay a lot more).
If you want a straightforward, reasonably priced company ID tool, Visitor Queue holds its own.
What You Can Ignore
- “Intent signals” that are just visit counts. Use your own judgment.
- Overly broad lead scoring—focus on companies, not just pageviews.
- The temptation to email every contact Visitor Queue finds. Spam isn’t a strategy.
The Bottom Line: Should You Try Visitor Queue?
If you have a B2B website with real traffic and a sales team hungry for more pipeline, Visitor Queue is worth a spin. Just know what it is: a nifty add-on, not a magic fix.
Keep it simple. Start small. Track the right pages, filter aggressively, and talk to your sales team about what’s actually useful. Iterate as you go. Most importantly—don’t let another tool become background noise. Use it, test it, and if it’s not helping, move on. That’s how you stay ahead.