Sales teams are buried under a mess of tools, emails, and “personalization” hacks that don’t really move the needle. If you’re in B2B sales or lead gen, you know how much time gets sucked up by clunky outreach and chasing cold leads. This review is for you—the people who actually have to use the tools, hit targets, and justify every new subscription to your boss.
You’ve probably heard the buzz around Sendtrumpet, the self-proclaimed “GTM workspace” promising to fix sales outreach and lead generation. Here’s an honest look at what it actually does, what it doesn’t, and whether it’s worth your time (and money) in 2024.
What Is Sendtrumpet—And What Problem Does It Solve?
Sendtrumpet pitches itself as a B2B sales workspace that brings together outreach, follow-ups, content sharing, and tracking—all in one place. Basically, it wants to be the central hub for your sales team, cutting down on the patchwork of tools (think: email, LinkedIn, document sharing, tracking software) you’re probably juggling right now.
Who’s it for? - B2B sales teams (SDRs, AEs, RevOps folk) - Agencies doing outbound for clients - Founders and solo sellers who need to scale without building a massive tech stack
If your current workflow looks like: “draft email, copy-paste into CRM, upload doc to Drive, Slack the link, wonder if they even opened it”... Sendtrumpet’s supposed to make that less painful.
The Core Features—What Actually Matters
Let’s skip the fluff and focus on what you actually get:
1. Personalized Microsites (“Pods”)
Instead of sending a bunch of links and attachments, you create a mini landing page for each prospect. These “Pods” can include: - Intro videos (recorded right in the browser) - Sales decks or proposals - Calendly links (for booking) - Embedded chat or comments
Why care?
It looks a lot more professional than a messy email with 6 attachments. You can track when someone visits, what they click, and how long they spend.
What works:
- Simple drag-and-drop builder—no web dev skills needed.
- Real-time notifications when someone opens your Pod.
- Supports most standard file types and embeds.
What doesn’t:
- If your prospects are super traditional or block unfamiliar links, you’ll still hit resistance.
- Overkill if you’re just doing quick transactional sales.
2. Automated Outreach and Follow-up
You can build multi-step email sequences, mixing in video, docs, and follow-up reminders.
What works:
- Nice integration with Gmail and Outlook.
- Can trigger follow-ups based on Pod engagement (e.g., if someone watched your video but didn’t book a call).
What doesn’t:
- The sequence builder is decent, but not as advanced as Outreach or Salesloft. Don’t expect super granular branching logic.
- Deliverability is only as good as your own domain setup—Sendtrumpet can’t magically fix spam filters.
3. Document and Content Tracking
Sendtrumpet tracks who opens, downloads, and interacts with your content. You get alerts when your proposal is viewed or forwarded.
What works:
- Good for timing your follow-ups (“Hey, saw you checked out the deck this morning…”).
- Decent analytics dashboard—clear, not overloaded with vanity metrics.
What doesn’t:
- Tracking can break if prospects forward the Pod to someone outside their org.
- Some IT departments block tracking pixels or script-based analytics.
4. CRM and Calendar Integrations
Connects to Salesforce, HubSpot, and most calendars—so you can sync contacts, deals, and meetings.
What works:
- Setup is quick, no developer needed.
- Keeps activity logs in your CRM, which is a lifesaver for handoffs.
What doesn’t:
- Some advanced CRM fields don’t sync perfectly—double-check before rolling out to a big team.
- No phone dialer or SMS built-in (if you need multi-channel, look elsewhere).
How To Use Sendtrumpet in Your Sales Workflow
If you’re considering trying Sendtrumpet, here’s how most teams actually use it—and a few tips to avoid rookie mistakes.
Step 1: Set Up Your “Pod” Templates
- Create a few reusable microsite templates for common sales scenarios (intro, post-demo, proposal, onboarding).
- Use video, but keep it short and direct—no 5-minute monologues.
- Add clear calls to action (e.g., “Book a call,” “Download the case study”).
Pro tip:
Don’t reinvent the wheel for every prospect. Tweak the templates, but don’t waste hours on “personalization” that doesn’t matter.
Step 2: Build Sequences Around Real Engagement
- Set up multi-step email sequences, but trigger follow-ups based on real Pod activity (opens, time on page, etc.).
- If a prospect ignores the Pod, try a classic text-only email for your next touch—avoid looking like spam.
Pro tip:
Test your sequences on yourself and your team first. Clunky formatting or broken links will kill your response rates.
Step 3: Track and Follow Up (But Don’t Stalk)
- Use Sendtrumpet’s notifications to follow up at the right time—ideally within an hour of engagement.
- Keep your follow-ups relevant: “Saw you checked out the proposal—any questions?” beats “Just bumping this to the top of your inbox…”
Pro tip:
Disable over-the-top notifications or you’ll get alert fatigue fast. Focus on high-intent actions (like proposal downloads or booking page visits).
Step 4: Sync Data With Your CRM
- Connect Sendtrumpet to your CRM before rolling out to the team—otherwise, you’ll get a mess of unsynced contacts and missed handoffs.
- Double-check what data is syncing (notes, engagement, deal stages).
Pro tip:
Don’t treat Sendtrumpet as a CRM replacement. It’s a workspace for outreach and engagement, not a full-blown pipeline manager.
The Good, The Bad, and The “Meh”
Let’s cut through the noise.
What Sendtrumpet Does Well
- Professional first impression: Pods look slick—better than plain email attachments.
- Actionable notifications: You actually know when someone’s engaged, not just guessing.
- Easy to roll out: No devs or IT wrangling needed.
Where It Falls Short
- Not a full sales engagement platform: If you need advanced branching, call/SMS, or deep analytics, you’ll hit limits.
- Some prospects resist clicking new links: Old-school buyers might be suspicious.
- Pricing can add up: Per-user fees are standard, but features locked to higher tiers.
Ignore the Hype If…
- You’re in transactional, high-volume sales—plain old email is probably faster.
- Your buyers are in highly regulated industries that block tracking or links.
- You already have a tight, well-integrated outreach stack (Outreach, Salesloft, Vidyard, etc.).
Pricing: What’s the Real Cost?
Sendtrumpet uses a pretty standard SaaS model—monthly or annual per-user pricing, with some core features gated to higher tiers.
What to watch for: - Some integrations and advanced analytics require the “Pro” or “Business” tiers. - No hidden fees, but expect to pay extra if you want white-labeling or deeper CRM sync.
Is it worth it?
If you’re sending proposals or doing consultative sales, probably. If you’re just blasting cold emails, not so much.
Quick Tips to Get the Most Out of Sendtrumpet
- Keep it simple: Don’t overload Pods with every case study or video—pick your best asset.
- Be honest in your outreach: The tech’s cool, but genuine, relevant messaging still wins.
- Iterate: Watch your engagement data and tweak what isn’t working. No tool fixes bad sales habits.
Bottom Line
Sendtrumpet is a solid tool if you want to make your outreach look more professional and actually know when prospects are paying attention. It won’t magically double your leads, and it isn’t a replacement for a full sales stack. But if you’re tired of cobbling together video, decks, and links from a dozen apps, it’ll save you time—and maybe a little dignity.
Don’t overcomplicate it. Start simple, see what actually moves the needle, and tweak from there. Good sales process beats fancy tech every time.