If you’re sick of juggling spreadsheets and endless Zooms just to push a B2B product to market, you’re not alone. Go-to-market (GTM) launches are messy, with too many tools and not enough clarity. This review digs into whether Getfollow actually cuts through the noise or just adds to it. If you’re a founder, GTM lead, or sales/marketing pro who wants less chaos and more traction, read on.
What Getfollow Claims To Do
Getfollow pitches itself as an all-in-one B2B GTM platform: pipeline management, buyer insights, team collaboration, analytics, you name it. Instead of stitching together half a dozen tools, you’re supposed to get a single dashboard for everything from ICP definition to sales execution.
They promise: - Faster GTM execution (weeks, not months) - Clean workflows for sales, marketing, and product teams - Actionable buyer data and pipeline visibility - Less manual work, fewer meetings
It all sounds great on paper. But is it actually useful, or just another SaaS dashboard to ignore?
First Impressions & Setup
Getting started is simple enough. Signup takes a few minutes, and the onboarding walks you through the basics. You’ll connect your CRM (Salesforce, HubSpot, etc.), invite teammates, and define your GTM process—think ICP, segments, stages, and so on.
What’s good: - Clean UI, not overloaded with features you’ll never use - Guided setup helps you avoid getting lost - Decent CRM integrations; most common ones supported
What’s not: - Some jargon-heavy prompts (“Define your value hypothesis”) can slow down new users - If you’re not already clear on your GTM motion, the tool won’t fix that for you
Pro tip: Have your sales and marketing basics written down before you set up Getfollow. Otherwise, you’ll waste time trying to invent your ICP or value prop on the fly.
Core Features: The Good, The Meh, and The Fluff
Let’s break down what actually works, what’s just okay, and what you can probably ignore.
1. ICP & Segment Builder
You can define your ideal customer profile and break out segments by vertical, company size, geography, and so on. There’s a nice visual builder and you can tie segments to specific playbooks.
- Works: Good for teams moving beyond generic targeting. Helpful to see segments side by side.
- Meh: Doesn’t help much with finding new segments—just organizing what you already know.
- Ignore: The auto-generated “buyer personas” are generic and rarely insightful.
2. Playbook Automation
You can create GTM “playbooks” tied to each segment—think messaging, outreach cadence, content, and triggers.
- Works: Teams can actually follow the same process, which beats the usual “random acts of marketing.”
- Meh: The templated playbooks are too generic for most industries. You’ll need to customize everything.
- Ignore: “AI-generated messaging” is hit-or-miss—stick to what your best reps are already saying.
3. Pipeline and Activity Dashboard
A single screen shows pipeline health, outreach activity, and campaign results. Filters by team, segment, or deal stage.
- Works: Real pipeline visibility—no more endless Slack threads about “who’s touched this account?”
- Meh: Data can lag if your CRM sync isn’t perfect. Not ideal for teams with messy CRM hygiene.
- Ignore: The “engagement score” metric is vague and not worth chasing.
4. Team Collaboration
Assign tasks, comment on deals, share notes—all the usual stuff.
- Works: Centralizes GTM chatter, so you’re not hunting through emails or DMs.
- Meh: Feels a bit like every other project management tool. Not bad, but nothing new.
- Ignore: Built-in chat is redundant if your team lives in Slack or Teams already.
5. Analytics & Reporting
Dashboards cover conversion rates, campaign effectiveness, and segment performance.
- Works: Quick snapshot of what’s working and what’s not, especially for campaign-level reporting.
- Meh: Custom reports are limited—if you need deep analytics, you’ll end up exporting to Excel.
- Ignore: Predictive “deal win” numbers are more wishful thinking than science.
What Makes Getfollow Stand Out?
Biggest strength:
Getfollow’s real value is keeping sales, marketing, and product teams aligned without endless meetings or spreadsheet hell. You get a shared view of ICPs, playbooks, campaigns, and deal flow. If you’ve ever lost a deal because marketing and sales weren’t on the same page, you’ll appreciate this.
Also solid:
The pipeline dashboard saves time for GTM leads who need to report up or spot blockers fast. It’s a lot easier to see where deals are stuck or where outreach is stale.
Not unique:
A lot of what Getfollow does overlaps with project management tools, CRMs, or sales engagement platforms you probably already use. If your team is happy with Asana, HubSpot, and Google Sheets, you might not need another tool.
Where Getfollow Falls Short
No tool is magic, and Getfollow is no exception.
- Learning curve: Teams new to structured GTM processes will need some change management. This isn’t “plug and play” for everyone.
- Customization: Playbooks and analytics templates are broad; power users will want more flexibility.
- Integrations: Decent, but if you use niche tools or have a Frankenstein tech stack, expect some manual work.
- Price: Not cheap. You’ll need buy-in from leadership to justify the spend, especially for smaller teams.
Reality check:
If your GTM problem is strategy (not execution), software won’t save you. Getfollow helps you run a playbook, but you still need to know what playbook to run.
Who Should (and Shouldn’t) Use Getfollow
Great for: - B2B startups and mid-size teams launching new products - GTM leads who want less chaos and clearer reporting - Sales and marketing teams tired of siloed tools
Maybe not for: - Solo founders or tiny teams (stick to Google Sheets) - Enterprises with highly complex, custom GTM motions - Anyone hoping for “set it and forget it” automation
How to Get the Most Out of Getfollow
If you’re going to use Getfollow, here’s how to avoid the usual pitfalls:
-
Map your GTM process first.
Don’t let the tool dictate your strategy. Get your ICP, messaging, and milestones clear before you start clicking. -
Involve all stakeholders early.
Sales, marketing, and product all need to buy in. Invite them to onboarding, or you’ll end up with yet another orphaned tool. -
Customize playbooks and segments.
Generic templates won’t cut it. Use your real data, your real wins and losses, to shape the process. -
Set up regular reviews.
Use the dashboards to run weekly GTM standups. Keep it short, focus on what’s stuck and what’s working. -
Ignore the fluff.
Skip the “AI insights” and “engagement scores” until you’re getting value from the basics.
Pro tip:
If you’re not sure it’s worth the investment, try a pilot with a single team or product launch. You’ll know within a month if it saves you time—or just creates more busywork.
The Bottom Line
Getfollow isn’t a silver bullet, but it’s a legit option for B2B teams who want less GTM chaos and more clarity. If your real problem is execution—missed handoffs, scattered messaging, pipeline confusion—it’s worth a look. Just don’t expect it to solve fuzzy positioning or magically make your product sell itself.
Keep it simple. Get your process straight, use what works, and don’t let the software distract you from actually talking to customers. Iterate fast, and don’t be afraid to ignore features that don’t move the needle.