If you’re in B2B sales or customer success, you’re always hunting for an edge—some way to actually stand out and connect with customers who have seen every pitch in the book. Video messaging is having a moment, and Bonjoro is one of the tools promising to help you cut through the noise, build real relationships, and maybe even get a reply for once. But does it actually work, or is it just another shiny SaaS subscription? Here’s a real-world, warts-and-all look at Bonjoro for B2B teams in 2024.
What Exactly Is Bonjoro?
Bonjoro is a tool for sending short, personalized video messages to prospects, customers, or anyone else you’re trying to reach. Think of it as a way to drop a quick video instead of an email, but with a workflow built for teams—not just solo founders or sales reps. You can record from the web, your phone, or even use pre-recorded clips. It plugs into your CRM (Salesforce, HubSpot, etc.), sends notifications, and tracks who watched your video—all the basics you’d expect.
Who’s it for?
- B2B sales teams
- Customer success/support
- Onboarding teams
- Anyone in a GTM (go-to-market) role who needs a personal touch
It’s not trying to be a full video platform—just a way to use video for those key “moments that matter” in a customer journey.
How Does Bonjoro Work? (Without the Fluff)
Here’s the step-by-step of what it actually looks like to use Bonjoro as a B2B team:
1. Integrate with Your CRM or Tools
It’s only worth the hassle if it fits into your stack. Bonjoro has out-of-the-box integrations with:
- Salesforce
- HubSpot
- Intercom
- Pipedrive
- Zapier (for pretty much everything else)
Pro tip: Set up triggers so Bonjoro notifies you automatically when a lead takes an action (fills a form, hits a milestone, etc.). That way, you’re not manually adding people.
2. Get “Tasks” for Who Needs a Video
Bonjoro organizes contacts into a task list—basically a queue of people you should send a video to. This keeps you from forgetting to follow up, and makes it easy for teams to divvy up outreach.
- See who needs a video, and why (e.g., “Just signed up,” “Booked a demo”).
- Assign tasks to teammates.
3. Record and Send a Video
Here’s where most people get stuck, but it’s simpler than it sounds:
- Record in-browser or on mobile. No fancy camera needed.
- Use a template or wing it—your call. The point is to be human, not slick.
- Add a call-to-action button (book a call, download a guide, etc.).
- Hit send. Bonjoro delivers via email, or can drop a link into another system.
What’s nice: You can record on your phone while walking between meetings, and it still feels personal.
4. Track Views and Replies
Bonjoro tells you who watched your video, clicked your link, or replied. This data syncs back to your CRM so you can see what’s working.
- Get notified when someone opens or responds.
- Follow up faster with people who watched but didn’t reply.
5. Analyze Results (If You Want)
Bonjoro gives you basic analytics—open rates, watch time, replies. It’s not deep, but enough to see if video is moving the needle. If you want hardcore attribution, you’ll need to cobble that together elsewhere.
Where Bonjoro Shines for B2B Teams
1. Standout First Impressions
Most people get a generic “thanks for signing up” email. A personalized video feels way less robotic. For outbound sales, it’s a low-effort way to show you’re not just blasting the same template to thousands of people.
2. Humanizing Customer Success
When onboarding or managing accounts, a quick video can smooth over misunderstandings, celebrate wins, or deliver not-so-fun news without sounding cold. It’s especially handy for remote teams.
3. Fast, Lightweight Workflow
You don’t need to schedule a Zoom or write a mini-essay. Just hit record, say your piece, and move on. This keeps engagement high without burning tons of time.
4. Team Collaboration
Bonjoro isn’t just for lone wolves. You can assign videos, share templates, and keep everyone on-message. Managers can see who’s following up and who’s dropping the ball.
What’s Not So Great (And What to Ignore)
1. Response Rates: Not Magic
Let’s be real—video isn’t a miracle. If your message is boring or irrelevant, a video won’t save it. Some people are too busy (or don’t want to watch a stranger on camera). Expect better results than cold emails, but don’t expect miracles.
2. Personalization vs. Scalability
Bonjoro is built for personal videos. You can use templates or snippets, but if you try to automate everything, it loses its charm. If you’re looking to send 1,000 “personalized” videos a week, you’ll hit a wall.
3. Branding Limitations
You can tweak landing pages and add your logo, but you can’t fully white-label the experience on lower-tier plans. If your brand police are strict, this might bug you.
4. Analytics: Good, Not Great
You’ll get basic stats, but if you want to do deep funnel analysis or multi-touch attribution, Bonjoro isn’t built for that. Use it for quick feedback, not for running a data science project.
5. Price
Bonjoro isn’t the cheapest tool out there, especially for teams. You pay per user, and the value really comes if your team actually uses it. If it sits idle, it’s just another line on your SaaS bill.
Honest Use Cases: When Bonjoro Makes Sense (And When It Doesn't)
Worth Trying If:
- You have high-value deals where a little extra effort pays off.
- Your team does onboarding, demos, or account management and needs to build trust quickly.
- You want to break out of the “just another automated email” rut.
Probably Overkill If:
- Your sales cycle is high-volume, low-touch, and speed is everything.
- You’re looking for a video marketing tool (Bonjoro is for one-to-one, not mass blasts).
- Your team is camera-shy or unlikely to adopt new workflows.
Pro Tips for Actually Getting Value
- Keep it short: 30–60 seconds is enough. Nobody wants a five-minute monologue.
- Be specific: Reference something about the person or their company. “Hey Sarah, I saw your team launched X” beats “Hi there!”
- Use the call-to-action: Don’t just say “thanks”—ask for a reply, a meeting, or whatever next step matters.
- Batch your videos: Set aside time each day or week to knock them out, or they’ll never happen.
- Don’t stress about production: A quick, genuine video is better than a polished, scripted one.
The Bottom Line: Should Your B2B Team Use Bonjoro?
Bonjoro is a genuinely useful tool if you want to add a little humanity to your B2B outreach, onboarding, or customer success. It’s not a magic bullet—and it’s not suited for every business—but it does what it says: makes your team more memorable, and gives you a fighting chance to stand out.
Don’t overcomplicate it. Test Bonjoro with a few high-value leads or customers. See if it feels natural for your team, and if people actually reply. If it works, keep going. If not, don’t force it. Sometimes, the simplest way to boost engagement is just to sound like a real human being—and Bonjoro helps with that, if you let it.