If you're running B2B sales or marketing and think “PowerPoint again?” every time you prep for a client meeting, this review’s for you. B2B teams need to stand out, but you also need tools that actually make your life easier, not just flashier. That’s where Prezi comes in—a presentation platform that promises to help you get and keep attention, especially when your go-to-market (GTM) strategy hinges on pitching, partner meetings, and client education.
I've spent time with Prezi as both a user and a team lead in B2B. Here’s what works, what’s just noise, and where Prezi actually fits into your 2024 toolkit.
What Is Prezi, Really?
Prezi’s been around for over a decade. Its pitch is that it helps you build “nonlinear” presentations—think zooming in and out of a big map instead of clicking through slides. Lately, it’s pushed even harder into video and virtual meeting features, trying to be the tool for remote teams selling or teaching online.
In plain English: Prezi lets you make presentations that don’t feel like every other deck. You can build a canvas, add branches for different topics, and move around in real time—so you can follow the conversation, not just a script.
Who’s it for?
B2B sales teams, marketers, anyone who’s tired of “next slide, please.” If you do a lot of live demos, webinars, or client workshops—especially online—it’s worth a look.
How Does Prezi Fit Into B2B Go-To-Market Strategies?
Let’s not kid ourselves: A slick presentation alone won’t land deals or win over tough buyers. But the right tool can give your message a lift. Here’s where Prezi actually helps in a B2B setting:
1. Sales Meetings That Don’t Put People to Sleep
- Dynamic navigation: If a client jumps ahead (“Can you tell me about pricing?”), you can zoom right there—no awkward scrolling.
- Visual storytelling: You can literally show how all the pieces fit together, instead of flipping through bullet points.
- Prezi Video: Overlay your content on your webcam in Zoom or Teams. No more “share screen” face freeze.
Pro tip: Prezi won’t fix a bad pitch. But if you have complex products, or conversations that go off-script, the flexible format can help you respond in real time.
2. Marketing Webinars and Virtual Events
- Keeps attention: The “zoom in, zoom out” motion grabs people better than static slides.
- Branding: Custom templates look less cookie-cutter than PowerPoint themes.
- Live collaboration: Multiple team members can update the deck before the event—no “which version is it?” headaches.
Watch out for: Too much animation. If you overdo the movement, people get dizzy. Use it to clarify, not just to show off.
3. Internal Enablement and Training
- Branching paths: Build one master deck for onboarding, then skip to the right section based on questions.
- Reusable assets: Update one “node” and every deck that uses it gets the new info. No more stale slides.
What’s not great: Prezi isn’t a full-on learning management system. Don’t expect quizzes, progress tracking, or deep analytics.
What’s Different in Prezi for 2024?
Prezi’s not new, but they’ve doubled down on features for remote and hybrid teams:
- Prezi Video: You can now present “over” your webcam, making remote pitches less awkward. It works in Zoom, Teams, and Webex.
- Analytics: See who viewed your presentation, for how long, and which sections they spent time on. Not as deep as some sales enablement tools, but good for follow-up.
- Better integrations: You can pull in content from Google Drive, OneDrive, and even Slack.
- Team management: Admin controls, SSO, and workspaces for bigger teams. Not perfect, but finally less of a “wild west” than it used to be.
Where Prezi Shines (and Where It Doesn’t)
The Upsides
- Great for complex stories: If you need to show how parts connect—like solutions selling, or multi-step processes—Prezi is better than linear slides.
- Memorable: Most clients have seen a thousand PowerPoints. Prezi decks actually get remembered—sometimes for the right reasons.
- Improves remote selling: Prezi Video is genuinely useful for making meetings less boring.
- Reusable building blocks: You can update pieces in one place, and push changes everywhere. Huge for compliance-heavy industries.
The Downsides
- Learning curve: The interface is not as simple as PowerPoint. Expect a couple of hours to get comfortable.
- Animations can backfire: Overdo the zooming and you’ll lose your audience. Subtlety is your friend.
- Limited offline use: Prezi is cloud-first. You’ll need a good internet connection for anything but basic offline viewing.
- Price: Not cheap. Team plans start at $15–$20/user/month, with enterprise options higher. Free version is too limited for real B2B work.
- Compatibility: Not every prospect’s firewall loves Prezi links. Always have a PDF backup.
How to Use Prezi in Your GTM Playbook (Without Wasting Time)
Here’s a direct, no-fluff guide to rolling out Prezi for B2B teams:
1. Start Small—Pick One Use Case
Don’t revamp all your presentations overnight. Pick a single high-impact spot:
- Sales kickoff decks
- Product demo for a new feature
- Monthly client webinar
Get feedback before scaling. Some teams love the new style, others find it distracting.
2. Build a Modular “Canvas”
Don’t just copy your PowerPoint into Prezi. Use its strengths: - Map your GTM story as a big visual—showing how product, pricing, support, etc. connect. - Create “nodes” for each section (e.g., pain points, solutions, case studies). - Practice jumping between nodes based on real questions.
3. Train Your Team—But Keep It Simple
- Run a workshop (30–60 minutes) on basic navigation and best practices.
- Share a “what NOT to do” deck with animation horror stories.
- Assign a Prezi point person for template management and troubleshooting.
4. Integrate with Your Existing Stack
- Connect Prezi to your Google Drive or OneDrive for asset management.
- Use Prezi Video in Zoom/Teams calls—test this before a live pitch.
- Export to PDF as backup for every external meeting.
5. Measure (But Don’t Obsess Over) Analytics
- Track which clients spend time on which sections.
- Use data to tweak your story, but don’t get lost in the weeds—conversation still matters more than clicks.
What to Ignore (And What to Watch Out For)
- Don’t chase every new template: Stick with a few on-brand designs. Flashy doesn’t mean effective.
- Skip the “prettiest deck” contest: Prezi’s best for clarity, not for showing off.
- Avoid endless zooming: If people look queasy, you’ve gone too far.
- Be ready for tech hiccups: Always have a backup file and a backup plan.
Honest Verdict: Is Prezi Worth It for B2B Teams in 2024?
If you do a lot of remote selling, complex demos, or need to shake clients out of “just another pitch” mode, Prezi’s worth a trial. It’s not a magic bullet—bad content still falls flat—but it gives you a real edge for interactive, non-boring meetings.
Just go in with your eyes open: There’s a learning curve, and you’ll need to rein in the animations. Don’t try to convert the whole company overnight. Start small, keep your presentations focused, and build from there.
Bottom line: Make your story clear, keep things simple, and don’t let the tool become the star. Iterate as you go. Most clients won’t remember your software—they’ll remember how clearly you explained their problem and your solution. Prezi, used well, can help with that.