Looking for real answers on whether Getsignals is worth your time or just another sales tech to ignore? If you're part of a B2B go-to-market (GTM) team—sales, marketing, or revops—this guide will give you a straight-up look at what Getsignals actually does, how it fits into your stack, and what real users have to say.
No fluff, no vague promises—just what works, what doesn't, and what you should watch out for.
What Is Getsignals, Really?
Getsignals pitches itself as an “AI-powered website visitor identification and intent data platform.” Translation: it tries to tell you which companies are visiting your website, what they’re doing, and whether you should care. It aims to help B2B sales and marketing teams spot warm leads, personalize outreach, and focus on buyers who are actually showing interest.
This idea isn’t new. Leadfeeder, Clearbit Reveal, and Albacross have been in this space for a while. Getsignals wants to stand out by layering in AI-powered intent signals, integrations with your CRM, and some automations to (in theory) make your sales team's life easier.
But does it deliver? Let’s dig in.
How Does Getsignals Work? (No Magic, Just Data)
Here’s the basic workflow:
- Tag Your Site: You add a snippet of code (a pixel or script) to your website—just like you would with Google Analytics.
- Identify Visitors: Getsignals tries to match anonymous site visitors to real companies using IP address lookups, cookie data, and third-party databases.
- Surface Intent: It watches what pages people visit, how long they stick around, and tries to guess who’s “in-market” based on their behavior.
- Sync to Your Stack: It pushes these insights into your CRM or email platform, or pings your reps with alerts.
The promise: instead of waiting for people to fill out forms, you spot companies that are “lurking” on your site and reach out while they’re interested.
What You Get: - Company names, employee count, industry, location, etc. - List of what pages they visited and when. - “Intent score” based on behavior and AI models. - Alerts or triggers for sales reps to act on.
What You Don’t Get: - Individual contact names or personal emails. (It’s about companies, not people.) - 100% accuracy. (More on that soon.)
Key Features (And What’s Actually Useful)
Getsignals is packed with features, but here’s what matters—and what’s just noise.
The Good
- Company Reveal: Actually works for mid-sized and larger orgs. You’ll see real company names, especially for B2B traffic.
- Intent Scoring: Surfaces which companies are probably researching your solution, instead of just browsing.
- Integrations: Native connectors for Salesforce, HubSpot, Slack, and a few others. You can set up automated alerts or enrich CRM records.
- Segmentation: Slice and dice your visitor data by firmographics or behavior, so you’re not drowning in noise.
The Middling
- AI-Powered Alerts: The idea is great—prioritize the hottest accounts—but sometimes the “AI” is just basic rules dressed up with a fancy label. You’ll still need to tune things to avoid chasing dead ends.
- Automated Playbooks: You can trigger workflows (like outreach sequences) based on signals, but setup takes effort and isn’t always plug-and-play.
The Misses
- Contact Data: It doesn’t hand you verified emails or phone numbers for individual people. You might still have to buy or enrich contact lists elsewhere.
- Small Company Detection: If you sell to SMBs, a lot of traffic comes from shared office spaces, ISPs, or VPNs. Getsignals will struggle to ID these visitors.
- Noise: Prepare to filter out a good chunk of junk—bot traffic, students, or random companies with no buying intent.
Real User Experiences: The Good, The Bad, The Shrug
To keep this honest, here’s what actual B2B GTM teams say after a few months with Getsignals:
Real Wins
- Shorter Lead Response Times: Sales teams see who’s active on the site and can jump on opportunities hours—not days—so deals sometimes move faster.
- Prioritization: Instead of calling down a long list, reps focus on companies actually showing up on the site. Less busywork, more relevance.
- Marketing Attribution: Marketers get another layer of data to see which campaigns actually drive “serious” company traffic.
Frustrations
- Accuracy: Some users complain that the data is hit-or-miss. You’ll see plenty of “unknown” visitors or mismatched companies, especially with remote/hybrid work blurring IP data.
- False Positives: Not every visit means intent. You’ll chase companies who just stumbled onto your blog or were checking a job listing.
- Setup and Tuning: Out of the box, you’ll get a firehose of data. You’ll need to set up filters, scoring, and integrations to make it actionable.
The Neutral Zone
- ROI: If your team is disciplined and actually follows up on signals, you’ll see value. If not, it becomes another dashboard nobody checks.
- Support: Getsignals’ support is responsive, but complex integrations or custom setups may require some back-and-forth.
Who Actually Benefits? (And Who Should Skip)
Best Fit
- Mid-Market and Enterprise B2B: If you sell to companies with public IPs and multiple decision makers, you’ll get the most out of Getsignals.
- Outbound Sales Teams: Your SDRs/BDRs will appreciate knowing which accounts are “warming up,” even if they haven’t filled out a form.
- Demand Gen Marketers: If you’re already running ABM or targeted campaigns, this is another arrow in your quiver.
Might Not Be Worth It
- SMB-Focused Teams: If most of your deals are with tiny companies or startups, Getsignals will miss a lot of action.
- Product-Led Growth (PLG): If your growth is driven by individuals signing up and using your product directly, this isn’t the best tool for you.
- Teams Without CRM Discipline: If you’re not using your CRM well, adding more data won’t fix the problem—it’ll just give you more to ignore.
How to Actually Get Value from Getsignals
Here’s how to avoid wasting your money (and your reps’ time):
- Start with Clear Use Cases
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Decide if this is for outbound prospecting, pipeline acceleration, or campaign measurement. Don’t just buy it to “see what happens.”
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Integrate, Don’t Isolate
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Connect Getsignals with your CRM and sales tools. If you leave it as a standalone dashboard, usage will drop off fast.
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Tune Your Filters Ruthlessly
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Set up filters for target industries, company sizes, and geos. Kill obvious junk traffic early. Less is more.
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Train the Team
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Show reps how to use the data. Don’t just send them another list—give them context on what “intent” really looks like.
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Iterate
- Check back after a month. Are you actually booking more meetings? Or just sending more emails? Adjust filters and alerts as needed.
Pro Tip: Use Getsignals as a conversation starter, not a silver bullet. “I saw your team was checking out our pricing page”—that’s better than “I see you exist.”
What to Ignore (Seriously)
- The “AI” Hype: Most of the magic is just rules and historical data. Don’t expect sci-fi.
- Perfect Coverage: You’ll never see every company or every visit. That’s just the nature of the tech.
- Overly Granular Scoring: If you find yourself fiddling with decimal points on intent scores, take a step back. Keep it simple.
Pricing and Alternatives
Getsignals doesn’t list pricing publicly (classic move), but most users say it’s in line with competitors—think a few hundred to a few thousand bucks per month, depending on traffic volume and features. You’ll pay more for CRM integrations and advanced features.
Who else is in the mix? - Leadfeeder: Strong company match rates, user-friendly, a bit less intent-focused. - Clearbit Reveal: More data enrichment tools, but pricier and heavier on dev resources. - Albacross: Similar intent features, more EU-centric.
Don’t sign a contract before you trial a few. These tools are easy to test—they either help your team work smarter, or they collect dust.
The Bottom Line
Getsignals can absolutely help B2B GTM teams shorten sales cycles and focus on real buyer intent—but only if you set it up thoughtfully and keep your expectations grounded. The tech is good, not magic. Don’t get distracted by intent scoring or AI claims. Stay focused on clear use cases, train your team, and be ready to tune as you go.
Keep it simple. Try it, measure it, and don’t be afraid to move on if it doesn’t move the needle for your team.