If you’re sick of hearing about “game-changing” B2B software that promises the moon but delivers more dashboards and confusion, you’re in the right place. This review is for founders, sales leaders, and GTM (go-to-market) operators who want to know if the latest tool—Getlancey—is actually worth your money, time, and attention.
I dug into Getlancey myself, looking for real answers: Does it make your team better, or just busier? What problems does it solve, and what’s just marketing fluff? Let’s get into what works, what doesn’t, and what to ignore.
What Is Getlancey Supposed To Do?
Getlancey bills itself as a B2B GTM (Go-To-Market) platform. In plain English, it’s a SaaS tool built to help sales and marketing teams find leads, manage outreach, and (supposedly) close more deals faster, with less manual work.
Here’s the main pitch: - Identify good-fit companies and contacts using their database - Automate outreach—email, LinkedIn, etc.—in a “smart” way - Track engagement, schedule meetings, and move deals forward - Give you reports on what’s working so you can do more of it
Sounds familiar? That’s because there are a dozen tools chasing this market. The question is whether Getlancey does anything better than the alternatives.
Setup: Getting Started (and Where You’ll Get Stuck)
The good: Sign-up is straightforward. You don’t need a demo call just to poke around. The onboarding walks you through the basics without handholding you to death.
A few things to watch for: - Data imports: If you have existing lists, double-check the import formatting. Getlancey is picky about CSVs. You’ll save yourself some headaches by cleaning your data before upload. - Integrations: The platform claims native integrations with CRMs like HubSpot and Salesforce. In reality, setup takes more patience than the marketing suggests. Expect to spend 30–60 minutes fiddling with permissions and field mapping. - User permissions: If you have a small team, you’re fine. Larger teams may find the user role system a bit basic—no fancy approval flows or granular controls.
Pro tip: Block out 2 hours for setup, not 20 minutes. You’ll thank yourself later.
Main Features: What You’ll Actually Use
Let’s be honest: Most people buy tools like this for three reasons—better leads, easier outreach, and tracking what’s working. Here’s how Getlancey stacks up:
1. Lead Database & Prospecting
Getlancey’s database is decent, not magical. You can filter by industry, company size, location, and job title. The data quality is on par with ZoomInfo or Apollo, but don’t expect miracles—some entries are outdated, and contact emails aren’t always verified.
What’s good: - Fast filtering, solid export options. - “Intent” signals are a nice touch (e.g., companies hiring for a certain role, recent funding, etc.).
What’s not: - No phone numbers for many records. - EU data is weaker than US data. - You’re still going to have to double-check for duplicates.
2. Automated Outreach
This is where Getlancey tries to earn its price. You can build multi-step sequences (email, LinkedIn, etc.) and customize messaging. The UI is clean—no hunting for buried settings.
Highlights: - Drag-and-drop sequence builder is simple enough for non-techies. - Personalization tokens (first name, company, etc.) work as promised. - Built-in email deliverability checker is a nice touch.
Limitations: - LinkedIn automation is more limited than the marketing implies. You still need to connect your personal account and manually approve some actions. - No phone/SMS steps (yet). - You will hit sending limits—don’t expect to blast 10,000 cold emails a day without tripping spam filters.
Reality check: Automation helps, but you still need good copy. No tool can save you from boring, generic emails.
3. Engagement Tracking & Reporting
Getlancey tracks opens, clicks, replies, and meetings booked. Reports are basic but useful—think “how many emails got responses this week,” not “deep AI-powered analytics.”
What’s useful: - Visual timeline of prospect engagement. - Easy export to CSV for your own analysis.
What’s meh: - Attribution is fuzzy if you’re running campaigns across multiple channels. - No real A/B testing features as of mid-2024.
What Getlancey Does Well
Here’s where the product actually delivers:
- Saves you time: The core workflows (build a list, send a sequence, see replies) are fast and mostly friction-free.
- Keeps things simple: The UI is cleaner than most “all-in-one” GTM tools. You won’t get lost in tabs.
- Affordable for what you get: Pricing is mid-tier—cheaper than Outreach or Salesloft, but not “freemium.” You get what you pay for, with no big surprises.
Best for: Small to mid-sized B2B teams who want to move fast and don’t need complex customization.
Where Getlancey Falls Short
It’s not all sunshine. Here’s where you’ll hit the limits:
- Data gaps: The contact database isn’t as deep as the sales pitch suggests. You’ll need to supplement for niche industries or non-US markets.
- Integrations: Syncing with your CRM is “good enough,” but don’t expect super-granular mapping or fancy workflow automations.
- No magic: If you expect Getlancey to do your prospecting or writing for you, you’ll be disappointed. It’s a tool, not a robot salesperson.
Ignore: The hype around “AI-powered everything.” Under the hood, it’s mostly rules-based automation—not true AI. Don’t buy for the buzzwords.
Comparing Getlancey to the Competition
How does it stack up to the usual suspects?
- Vs. Apollo: Similar database quality, but Apollo’s automation is more mature. Getlancey is simpler and cleaner, but with fewer power-user features.
- Vs. Outreach/Salesloft: These are pricier, more robust platforms for bigger teams. Getlancey is faster to set up and easier to use, but not as customizable.
- Vs. HubSpot Sales: If you’re already using HubSpot, you probably don’t need Getlancey unless you hate HubSpot’s sales tools. Integration is “okay,” not seamless.
- Vs. Cold outreach point tools: Getlancey bundles data and outreach together. If you like your current lead source, you might not need the all-in-one.
Bottom line: Getlancey is a “good enough” platform for most fast-moving B2B teams. If you’re a huge enterprise or need deep customization, look elsewhere.
Practical Tips for Getting the Most Out of Getlancey
- Clean your data before importing. Bad data in = garbage results.
- Write your own email copy. Don’t use the canned templates—they’re generic and won’t stand out.
- Start small, then scale. Test outreach with a small batch before blasting hundreds of prospects.
- Check your sending limits. Warm up new email domains to avoid spam filters.
- Review engagement weekly. Don’t just “set and forget”—adjust your messaging based on real replies, not just clicks.
Is Getlancey Worth It?
If you want a no-fuss, mid-priced tool for B2B lead generation and outbound, Getlancey is solid. It’s not magic, but it does what it says on the tin—and doesn’t bury you in complexity. If you need advanced workflows or ironclad data, keep looking.
Most teams will get the most value by keeping their process simple: focus on good data, clear messaging, and real follow-up. Let the tool do the grunt work, but don’t expect it to close deals for you.
TL;DR: Use Getlancey to speed up what already works for your team. Start small, keep it simple, and tweak as you go. That’s how you’ll actually see results—no hype required.