Looking for a way to actually get responses to your sales emails? You’re not alone. In B2B, the number of unread cold pitches is brutal. That’s why so many teams are kicking the tires on video email tools. If you’re wondering if Bombbomb really helps your GTM (go-to-market) team cut through the noise—or if it’s just another SaaS subscription to ignore—this review is for you.
What Is Bombbomb, Really?
In plain English, Bombbomb is a tool for sending video emails easily. You record a short video (webcam or screen), drop it into an email, and send it off. The idea: video adds a human touch that’s hard to ignore in an inbox full of bland text.
Bombbomb’s pitch is simple: Video makes people more likely to open, watch, and reply. They target sales teams, recruiters, customer success—basically anyone who’s tired of getting ghosted.
But does it actually help B2B sales teams book more meetings and close deals? Let’s dig in.
Main Features: What You Get (and What You Don’t)
Here’s what Bombbomb brings to the table. I’ll walk through the features that matter for B2B sales teams and skip the fluff.
1. Video Recording & Sending
- Record right inside your browser (Chrome extension, web app, or mobile).
- Screen recording is built-in—helpful for product demos or walking prospects through a proposal.
- No fancy gear needed. Webcam, mic, done.
Worth it? For most sales reps, this is the sweet spot. It’s dead simple, and you don’t need to mess with file uploads or YouTube links.
2. Email Integration
- Works with Gmail, Outlook, and some CRMs (Salesforce, HubSpot, etc.).
- Drop videos into emails without breaking your workflow.
Worth it? Yes, if your team lives in Gmail or Outlook. The CRM integrations are… fine, but not as slick as true native tools.
3. Tracking & Analytics
- See who opened, played, and clicked.
- Get notifications when someone watches your video.
Worth it? The open/play data is helpful for follow-ups. But don’t expect deep analytics—you’ll know if they watched, but not how engaged they were.
4. Video Library & Templates
- Save and reuse videos (intros, demos, FAQs).
- Create canned video email templates for the team.
Worth it? Saves time for repeat outreach. If your team is sending “meet our company” intros 20 times a week, this pays off.
5. Personalization & Thumbnails
- Record a quick “holding a whiteboard” intro to grab attention.
- Animated GIF previews in the inbox (so your face isn’t just a static image).
Worth it? Thumbnails with movement do catch the eye, but let’s be honest—if your pitch is bad, no GIF is going to save it.
What’s Missing or Weak
- No real video editing. You can trim, but don’t expect to polish or splice clips.
- Limited automation: Compared to Outreach or Salesloft, Bombbomb’s automations are pretty basic.
- Team analytics: You get some reporting, but if you want detailed breakdowns by rep, prepare to be underwhelmed.
How to Actually Use Bombbomb in B2B Sales
Here’s how teams use Bombbomb to get real results—and what usually falls flat.
1. Breaking the Ice with Cold Prospects
Instead of another bland intro email, record a 30-second video:
- Mention the prospect’s company or recent news (“Congrats on the funding…”).
- Explain why you’re reaching out—with your face, not just a wall of text.
- End with a real question, not just “let me know if you’re interested.”
Pro Tip: Don’t read off a script. People can spot fake enthusiasm from a mile away.
2. Following Up After a Demo or Meeting
Send a quick recap video:
- Thank them for their time.
- Recap 1-2 key points or next steps.
- Attach relevant files, or link to a proposal.
What to skip: Don’t send a video for every update. For tiny things (“just checking in”), keep it to text. Video fatigue is real.
3. Nudging Stalled Deals
If a deal’s gone cold, a friendly face can re-open doors:
- Reference your last conversation.
- Offer something new—a recent case study, feature update, or insight.
- Keep it under 45 seconds. Long-winded videos get ignored.
4. Internal Sales Coaching
Managers can use Bombbomb to:
- Share quick feedback on pitch videos.
- Send shout-outs for wins.
- Onboard new reps with short walkthroughs.
Is it necessary? Not really, but it’s a nice-to-have for remote teams who miss face-to-face coaching.
Bombbomb vs. The Alternatives
Let’s be honest—Bombbomb isn’t the only game in town. Here’s how it stacks up against other video email tools:
Vidyard
- Free plan is decent, but branding and limits get annoying fast.
- Analytics are a bit deeper.
- UI is a bit clunkier for non-techies.
Loom
- Great for quick explainer videos, but not as focused on sales use cases.
- No real email/CRM integration.
- Free tier is generous.
Hippo Video, Sendspark, Covideo
- Each has quirks, but none are dramatically better or worse for basic sales outreach.
- Pricing is all over the place—watch out for hidden “premium” features.
Bottom line: If you want something that “just works” for video email in sales, Bombbomb is a solid choice. If your team is already deep into another tool, don’t rip it out for marginal gains.
Pricing: Is It Worth the Spend?
Bombbomb isn’t cheap, especially at scale. Plans start around $33/month per user (as of early 2024), and go up for team features.
What you’re actually paying for:
- Simplicity (low friction for reps to record/send)
- Sales-focused templates and reminders
- Support and training (Bombbomb’s onboarding is decent)
When it’s worth it:
- You have 5+ reps doing a lot of outbound or follow-ups.
- You’re in a sales-heavy industry (SaaS, recruiting, real estate, agencies).
- You actually track video performance and coach with it.
When to skip it:
- Your reps barely pick up the phone, let alone record video.
- You just want to send the occasional explainer—Loom or Vidyard free plans are fine.
Real-World Tips to Get the Most Out of Bombbomb
- Keep videos short. Under 60 seconds gets the most plays.
- Personalize the first 10 seconds. Say their name or mention something specific.
- Use the animated thumbnail wisely. Hold up a whiteboard with their name, or wave—they’ll notice.
- Batch record common intros. Don’t waste time repeating yourself.
- Don’t use video for every touch. Mix it up with text, calls, and LinkedIn messages.
- Review your analytics. See what gets watched, and double down on what works.
What Bombbomb Won’t Fix
Let’s be clear: Bombbomb is a tool, not a magic wand.
- If your outreach list is junk, video won’t save you.
- If your pitch is generic, people still won’t care.
- If your team won’t actually record videos, the software’s pointless.
Video email works best when it feels human, not forced. Don’t let your team turn it into another mindless task.
The Verdict: Should Your B2B Sales Team Try Bombbomb?
If you’re serious about modernizing your outbound and your team is willing to hit “record,” Bombbomb is a solid, easy-to-use option for B2B sales teams. It’s not the cheapest, and it won’t do the work for you—but it does lower the barrier to sending real, personal video messages.
Try it for a month. See if your reply rates actually jump. Measure, tweak, and don’t overthink it. The best tech is the stuff your reps actually use.
Keep it simple, keep it personal, and don’t let the software do the talking for you. The human side is what closes deals—Bombbomb just makes it a little easier to show up as yourself.