Launching a product is stressful. There’s a hundred things to do, and it’s easy to screw up the basics. If you’re gearing up to launch using Extrovert — maybe as your main GTM platform, or maybe as a piece of the puzzle — this checklist is for you.
This isn’t fluffy strategy advice. It’s a grounded, step-by-step guide to keep you moving and avoid the dumb mistakes that trip up even experienced teams. Whether you’re a first-timer or have a few launches under your belt, you’ll find something here that saves you time (or at least a headache).
Step 1: Get Clear on What You’re Launching (Yes, Really)
Before you touch a tool or write a line of copy, make sure you know what you’re actually putting out into the world. This sounds obvious, but “half-baked launch” syndrome is real.
- Define your offering: One sentence. What are you launching? Who’s it for? Why should anyone care?
- Know your “must-haves” vs. “nice-to-haves”: Don’t launch with a laundry list of features no one asked for. Focus on what’s going to move the needle or get feedback.
- Map your customer journey: How will someone discover, try, and (hopefully) buy your product? If you can’t answer that, you’re not ready.
Pro Tip: Share your pitch with someone outside your team. If they don’t get it in 30 seconds, neither will your prospects.
Step 2: Set Up Extrovert the Right Way
Extrovert can do a lot, but the basics matter most. People get hung up on fancy integrations and ignore the simple stuff that actually helps you ship.
- Create your Extrovert account and workspace. Keep it tidy — no “test123” projects.
- Add your team. Only give access to the people who need it for launch. More users = more chaos.
- Connect the essentials first:
- Website or landing page
- Email provider (if you’re doing email outreach)
- Any analytics you trust
Skip the “optional” integrations for now. You can always add them later.
What to ignore:
Don’t burn a week setting up automations you might not use. Automate after you know what actually works.
Step 3: Build Your Core Launch Assets
This is the meat of your launch. Focus on what gets your product in front of people and makes them care.
- Landing Page:
- Clear headline.
- Short, honest copy.
- One clear call to action (sign up, request demo, etc.).
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Social proof if you’ve got it (logos, testimonials, etc.).
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Launch Announcement:
- Email? Social? Both? Pick what you can actually execute well.
- Short and to the point. Don’t bury the lead.
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Include a way for people to act (click, reply, forward, whatever).
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Demo or onboarding flow:
- Show, don’t tell. A quick video or walkthrough beats a wall of text.
- Test it yourself — ideally on a device you don’t use every day.
Pro Tip:
Don’t spend two weeks perfecting design. Ship something clean and clear. You can always polish later.
Step 4: Define (and Test) Your Messaging
There’s what you want to say, and there’s what people actually hear. Get out of your own head.
- Draft 2-3 versions of your key messages. The more you test, the more you’ll learn.
- Test with real humans:
- Friends, colleagues, or even strangers in your target audience.
- Ask, “What do you think this is? Would you use it? Why or why not?”
- Update your assets based on feedback. Don’t get precious about copy — clarity beats cleverness.
What doesn’t work:
Endless wordsmithing in a vacuum. Get your messaging in front of people early. You’ll never “guess” your way to perfect copy.
Step 5: Set Up Your Tracking (Without Going Overboard)
You need to know if your launch is working, but don’t fall down the analytics rabbit hole.
- Pick 1-2 metrics that actually matter:
- Signups
- Demo requests
- Purchases
- Set up simple tracking:
- Use Extrovert’s built-in analytics for the basics.
- Google Analytics or similar for traffic.
- Check everything works. Do a test run and make sure data is coming through.
Ignore for now:
Heatmaps, session recordings, or any tool that promises “actionable insights” but mostly just adds clutter.
Step 6: Plan (and Schedule) Your Launch Activities
A launch isn’t a single event. It’s a series of nudges. If you don’t plan this, you’ll forget — or worse, scramble at the last minute.
- List your launch channels:
- Social media
- Community posts (Reddit, Slack groups, etc.)
- Influencer or partner shoutouts
- Make a simple calendar:
- What goes out, where, and when
- Who’s responsible for each
- Draft your messages now:
- Don’t count on “inspiration” to strike on launch day.
Pro Tip:
Schedule as much as possible in advance using Extrovert or your usual tools. Real-time panic is overrated.
Step 7: Prep for Questions and Problems
You will get questions. You will get weird bugs. Plan for it now so you don’t look clueless.
- FAQ or Help Center:
- One page with the 5-10 most likely questions. Don’t overthink it.
- Support contact:
- Make it easy to reach you (email, chat, whatever you’ll actually monitor).
- Assign someone to handle incoming stuff:
- Even if it’s just you, block out time to check messages and respond.
What to ignore:
Don’t write a 25-page knowledge base before anyone’s even used the product.
Step 8: Launch — and Actually Talk to Users
It’s go time. Send your launch messages. Tell people. Then, the real work starts.
- Monitor everything:
- Signups, feedback, support requests, bugs.
- Reply fast, even if you don’t have the answer:
- “Thanks, we’re looking into it” is better than radio silence.
- Collect feedback, but don’t react to every suggestion instantly:
- Look for patterns, not random noise.
Step 9: Review, Adjust, and Don’t Panic
No launch is perfect. Some things will flop. That’s normal.
- Look at your key metrics after a day, a week, and a month.
- Ask real users for feedback:
- What worked? What didn’t? What confused them?
- Make a short list of fixes or tweaks.
- Plan your next move:
- Don’t ghost your early users — keep them in the loop.
Pro Tip:
If no one is signing up, resist the urge to “add more features.” Usually, your message or your offer needs work, not your product.
Keep It Simple — and Ship
Launching in Extrovert (or anywhere else) isn’t about ticking boxes for the sake of it. It’s about getting your product in front of people, learning, and making it better. Don’t get bogged down in tool setup or “best practices” that don’t fit your team. Focus on the basics: clear offer, real users, honest feedback.
Ship early, iterate fast, and remember — most launches are messier than they look from the outside. That’s fine. Just keep moving.