If you're in real estate, you've probably heard that you need a CRM. Everyone says it's the secret to more deals, happier clients, and a business that runs while you sleep. But once you start looking around, you realize there are a million options—each promising to change your life. Wiseagent, Follow Up Boss, LionDesk, RealtyJuggler, kvCORE… the list goes on. How are you supposed to pick?
This guide is for real estate agents, small teams, and independent brokers who want a straight answer: Is Wiseagent actually better than the other CRMs? What really matters when choosing, and what’s just marketing fluff? Let’s break it down.
What Actually Matters in a Real Estate CRM?
Let’s start with the basics. Here’s what you should actually care about:
- Easy to use: If it’s clunky, no one on your team will touch it.
- Contacts and follow-ups: This is the core. If it can’t help you stay organized and keep in touch, forget it.
- Lead management: Can you quickly sort, nurture, and track new leads?
- Automation: Does it save you time, or just create more busywork?
- Integration: Does it play nice with the other tools you already use—email, calendar, website, lead sources?
- Pricing: Not just the sticker price, but the real cost for your business as you grow.
- Support: When something breaks, do you get help, or are you stuck Googling?
Anything else—AI chatbots, shiny dashboards, endless customization—is usually just icing on the cake. Sometimes it’s even a distraction.
Wiseagent at a Glance
So, what is Wiseagent, and where does it fit in?
Wiseagent is a real estate CRM built for busy agents and small teams. It’s been around for a while and has a reputation for being affordable, feature-rich, and surprisingly friendly. The platform covers the basics—contact management, drip campaigns, task tracking, transaction management, and more. It also throws in some extras like landing pages and text messaging, but doesn’t try to reinvent the wheel.
What Wiseagent Gets Right: - Simple interface: Not the prettiest, but easy to figure out. - Solid contact management: Tag, sort, and find leads quickly. - Good automation tools: Drip emails, reminders, and task plans out of the box. - Great customer support: Real people answer the phone. (Yes, seriously.) - Affordable pricing: Flat fee, no nickel-and-diming for core features.
Where Wiseagent Falls Short: - Dated look: The interface is functional, but feels a bit 2010. - Limited fancy features: It’s not going to wow you with AI or advanced analytics. - Integrations: The basics are there (Google, Outlook, Zapier), but not as deep as some bigger players.
Quick Comparison: Wiseagent vs. Other Popular Real Estate CRMs
Let’s get specific. Here’s how Wiseagent stacks up against the big names in real estate CRM:
1. Wiseagent vs. Follow Up Boss
- Follow Up Boss is the go-to for teams who want robust lead routing and lots of integrations. It’s slick, fast, and great if your business is scaling up with lots of agents.
- Wiseagent is more affordable, and better suited to solo agents or small teams who don’t need all the bells and whistles.
- Downside of Follow Up Boss: The price adds up fast. It can feel like overkill if you’re not handling hundreds of leads a month.
If you want simple and affordable, Wiseagent wins. If you need deep automation, team accountability, and lots of integrations, Follow Up Boss is worth a look.
2. Wiseagent vs. LionDesk
- LionDesk focuses on communication—video texting, email, and calls from the CRM. It’s inexpensive and has decent automation.
- Wiseagent matches it on price and offers better task and transaction management.
- Downside of LionDesk: The interface is pretty rough, and support can be hit-or-miss.
If you want more than just messaging (and a bit more hand-holding), Wiseagent is the safer bet.
3. Wiseagent vs. RealtyJuggler
- RealtyJuggler is the “no-frills” option. It’s dirt cheap, but looks and feels like software from 2005.
- Wiseagent costs a bit more but is much easier to use and has stronger automation.
- Downside of RealtyJuggler: If you’re tech-averse and just need a digital Rolodex, it’ll work—but you’ll outgrow it fast.
If you care about ease of use and want to automate follow-ups, Wiseagent is worth the extra dollars.
4. Wiseagent vs. kvCORE
- kvCORE is an all-in-one platform with a built-in website, lead gen tools, and a CRM. Big brokerages love it.
- Wiseagent doesn’t include a website, but doesn’t force you into an ecosystem.
- Downside of kvCORE: It’s expensive, and most agents never use half the features they’re paying for.
If your brokerage already provides kvCORE, use it. If you’re paying out of pocket, Wiseagent is a better value for most solo agents and small teams.
What to Ignore (Seriously)
Every CRM will throw a pile of features at you. Here’s what’s usually not worth stressing about:
- AI-powered lead scoring: Most of these are black boxes. You’ll still need to talk to people.
- “Custom dashboards”: Looks nice for a demo, but you’ll spend more time setting it up than using it.
- Social media posting tools: You’re not a content farm. Focus on real relationships.
- Endless integrations: Nice to have, but if you’re only using Gmail and Zillow, you don’t need a platform with 500+ integrations.
Focus on the stuff you’ll actually use every day: adding contacts, setting follow-ups, managing deals, and tracking conversations.
The Real-World Experience: What Users Say
You can read feature lists all day, but here’s what comes up again and again in real reviews and forums:
Wiseagent
- People like the support. If you get stuck, someone helps you. That’s rare.
- It’s not intimidating. Most agents can be up and running in under an hour.
- It’s not sexy, but it works. Agents stick with it because it doesn’t get in their way.
Other CRMs
- Follow Up Boss: “Great if you’re a big team. Pricey for solos.”
- LionDesk: “Cheap, but the interface is clunky.”
- RealtyJuggler: “I spent more time figuring it out than working leads.”
- kvCORE: “Powerful, but overwhelming and expensive unless you’re all-in.”
Pro tip: Try the free trial period—even if you hate switching software. You’ll know in a week if it feels right, or if you’re fighting the system.
Pricing Breakdown: What’s the Real Cost?
- Wiseagent: About $32/month for most agents, unlimited contacts, no contracts.
- Follow Up Boss: Starts around $69/month, goes up fast with more users.
- LionDesk: $25/month basic, but extra for text and video.
- RealtyJuggler: $179/year (yes, per year), but very basic.
- kvCORE: $400+/month (if not provided by your brokerage).
Hidden costs: Watch for extra fees for texting, drip campaigns, or mass emails. Wiseagent is one of the few that keeps pricing simple.
Making the Choice: What Should You Do?
Here’s the honest bottom line:
- If you want a CRM that’s easy, affordable, and covers the basics without drama, Wiseagent is a solid pick.
- If you’re running a big team, need fancy automation, or want deep reporting, look at Follow Up Boss or kvCORE.
- If you’re pinching every penny and just need a contact list, RealtyJuggler can work—but you’ll outgrow it.
- If you want all-in-one communication, LionDesk is an option, but Wiseagent usually beats it on usability and support.
Don’t get distracted by features you’ll never use. Most agents succeed with a CRM that’s simple enough to stick with, not one that tries to do everything under the sun.
Final Thoughts: Keep It Simple, Iterate Often
Picking a CRM isn’t a one-time, life-or-death decision. Most agents switch at least once as their business grows. Start with something easy, put your contacts in, and use it every day for a month. If Wiseagent fits, great. If not, you haven’t wasted a fortune or months of setup time.
Keep it simple. Keep moving. And remember: No CRM will close the deal for you—but the right one will make sure you never forget to follow up. That’s what actually grows your business.