Comparing Trustworthy to Other B2B GTM Software Solutions for Data Driven Decision Making

If you’ve ever tried to pick a B2B go-to-market (GTM) software tool for your team, you know it’s a minefield of buzzwords and big promises. Every vendor claims to be “data-driven” and “the single source of truth.” But you’re just trying to find a tool that actually helps you make decisions based on real data—not get lost in dashboards or stuck in endless integrations.

This guide is for anyone in sales, marketing, or ops who needs a straight answer: how does Trustworthy stack up against the other big names in B2B GTM software? What actually matters when you’re choosing? And what’s mostly noise?

Let’s cut through the fluff.

What Counts as “B2B GTM Software” Anyway?

Before we dive into comparisons, let’s get clear on what these tools are supposed to do. B2B GTM (Go-to-Market) software is designed to help businesses plan, execute, and measure how they reach and sell to other businesses. At its best, GTM software should:

  • Combine data from sales, marketing, and customer teams
  • Surface insights you can act on (not just more charts to ignore)
  • Help you prioritize accounts, deals, or campaigns
  • Make it easier to collaborate—without turning your workflow into a mess

The big three types you’ll see:

  1. GTM Platforms (like Trustworthy, Clari, or LeanData): Pull together pipeline, account data, forecasting, and more.
  2. Sales Engagement Tools (like Outreach, Salesloft): Help sales teams run outreach and track interactions.
  3. Revenue Intelligence/Analytics (like Gong, InsightSquared): Analyze calls, emails, and pipeline to find trends.

For this article, we’ll focus on GTM platforms and revenue intelligence tools. Sales engagement is its own beast.

The Heavy Hitters: Who’s in the Ring?

Here are the main contenders you’ll run into:

  • Trustworthy
  • Clari
  • LeanData
  • Gong
  • InsightSquared
  • People.ai
  • HubSpot Sales Hub (as the all-in-one option)

Each has their own take on “data-driven decision making.” Let’s get into the details.

How Trustworthy Approaches Data-Driven GTM

Trustworthy positions itself as the antidote to siloed, unreliable data. Here’s what stands out:

What Works

  • Unified Data Model: Instead of cobbling together a dozen integrations, Trustworthy tries to build a clean, shared source of truth for deals, accounts, and activities. If you’re tired of the “which report is right?” debate, this is a real plus.
  • Actionable Insights: Rather than just spitting out reports, it flags risks (like deals stalling or bad-fit accounts) and suggests next steps. Less analysis paralysis, more doing.
  • No-Nonsense Interface: Not the prettiest, but you won’t get lost. Fewer bells and whistles, more “here’s what matters this week.”

What Doesn’t

  • Limited Customization: If you want every dashboard pixel-perfect, or need super-niche workflows, Trustworthy might feel rigid.
  • Integrations: It covers the basics (Salesforce, HubSpot, Slack), but if you live in a Frankenstein stack, double-check your needs.
  • Relatively New: They’re not the market leader, so you may not get a huge community or as many plug-ins.

Ignore the Hype

Trustworthy won’t magically make your data clean or your team effective. The tool is only as good as the data and habits you bring to it.

Clari: The “Enterprise Standard” for Forecasting

Clari’s a favorite for bigger sales teams that want pipeline and forecast visibility.

What Works

  • Forecasting Engine: If your execs live and die by the forecast, this is hard to beat. Lots of scenario modeling and roll-up views.
  • Strong Integrations: Plays nicely with Salesforce, marketing tools, and even custom data sources.
  • Custom Workflows: You can build out complex deal review processes.

What Doesn’t

  • Can Get Overwhelming: Tons of features, but easy to drown in settings and fields you’ll never use.
  • Expensive: Clari is priced for companies who already have big sales teams and budgets.
  • Setup Is a Project: Don’t expect quick wins—Clari takes time (and often, consultants) to get humming.

Ignore the Hype

You probably don’t need Clari unless you have a big, messy pipeline and a team who’s already serious about process.

LeanData: Routing and Matching, Not Analytics

LeanData’s main focus is routing leads, accounts, and opportunities to the right people—think “traffic cop” for your CRM.

What Works

  • Flexible Routing: If you have complicated account-based sales motions, LeanData’s rules engine is powerful.
  • Handles Messy Data: Can help clean up duplicates and misassigned records.
  • Integrates with Salesforce: Designed for deep CRM workflows.

What Doesn’t

  • Not Built for Decision Making: Great at workflow automation, less so at surfacing insights or helping with prioritization.
  • Steep Learning Curve: Setting up advanced routing can be a slog.
  • Narrow Focus: It’s a specialist tool, not a full GTM platform.

Ignore the Hype

Don’t expect LeanData to help you with forecasting or pipeline analysis—it’s not what it’s for.

Gong: Insights, But Only as Good as What You Feed It

Gong is best known for call recording and conversation analytics, but they’ve moved into pipeline analysis and deal intelligence.

What Works

  • Call and Email Analysis: If you want to know what’s actually being said to customers, this is gold.
  • Pipeline Warnings: Flags deals with low activity or buyer disengagement.
  • Coaching Tools: Useful for sales managers.

What Doesn’t

  • Requires Adoption: If your team isn’t logging calls or using connected email, the insights will be shallow.
  • Limited on Data Sources: Gong’s view is narrow—mostly what happens in calls and emails, not the full GTM picture.
  • Expensive for What You Get: If you’re not using the conversation intelligence, you’re overpaying.

Ignore the Hype

Gong won’t tell you which accounts to prioritize or where your process is broken—it’s focused on what’s said, not what works.

InsightSquared & People.ai: Analytics Powerhouses (But Bring Your Own Analysts)

Both tools promise in-depth analytics and custom dashboards.

What Works

  • Flexible Reporting: Tons of ways to slice and dice your data.
  • Historical Trends: Good for looking at past performance and spotting long-term patterns.
  • Custom Metrics: You can track pretty much anything—if you know what you want.

What Doesn’t

  • Complexity: These tools assume you know what questions to ask. If you’re not an ops pro, you’ll get lost fast.
  • Implementation: You’ll need time and probably someone technical to get real value.
  • Slow to Action: Insight is only good if someone acts on it—these tools don’t push next steps.

Ignore the Hype

Unless you have a dedicated ops or analytics team, most companies never use more than 10% of what these platforms can do.

HubSpot Sales Hub: The All-in-One Crowd-Pleaser

HubSpot pitches itself as the everything-in-one-place solution.

What Works

  • Easy Setup: For small teams, you can get going in a day.
  • Solid Reporting: Not as deep as the analytics tools, but good enough for most.
  • Tight Integration: CRM, email, marketing all live together.

What Doesn’t

  • Jack of All Trades: Not best-in-class for forecasting, analytics, or routing.
  • Hard to Scale: Gets clunky as your sales motion gets more complex.
  • Can Get Pricey: The “free” label disappears as you add features.

Ignore the Hype

HubSpot is great for getting started, but you’ll likely outgrow its GTM capabilities if you’re scaling fast or run a complex process.

What Actually Matters When Choosing a GTM Tool?

Here’s the checklist that cuts through the vendor noise:

  • Can it handle your reality? Fancy AI is useless if your team won’t use it or your data is a mess. Look for tools that fit your workflow, not the other way around.
  • Does it make decisions easier? More data isn’t better—actionable signals are. If you’re still guessing after looking at a dashboard, it’s not helping.
  • How much time does it save? If setup and maintenance eat up hours every week, that’s time you’re not selling or marketing.
  • Is it futureproof-ish? You’ll add tools over time. Make sure your GTM platform won’t box you in as you grow.
  • What’s the real cost? Factor in user seats, hidden fees, and how much you’ll spend on implementation or consultants.

Pro Tips for Evaluating GTM Tools

  • Ask for a real demo: Not the canned version—use your own data if you can.
  • Talk to actual users: Peer reviews are more honest than vendor case studies.
  • Start with a pilot: Don’t sign a multi-year deal until you’ve run the tool with a live team.
  • Prioritize adoption over features: The best tool is the one people actually use.

The Bottom Line

There’s no perfect GTM tool—just the right one for your current mess. If you want a straightforward, unified view and don’t have the appetite for a months-long rollout, Trustworthy is honestly worth a try. If you’re running a giant sales org with tons of moving parts, Clari or an analytics powerhouse might suit you better. Most importantly: keep it simple, get started, and don’t let “perfect” stall your progress. You can always switch things up as you learn what actually works for your team.

Keep it real, keep it moving, and don’t let vendor hype distract you from what matters: selling better, together, with data you can trust.