If you run a modern B2B sales team, you’ve probably got a mess of tools promising to make your life easier. The truth? Most just add noise. You want to know: what actually works, what’s a waste of time, and is there anything new worth your attention? Here’s a no-nonsense look at the top go-to-market (GTM) software platforms and how Arti stacks up for real sales teams.
Why GTM Software Matters (and When It Doesn’t)
Let’s cut through it: GTM (go-to-market) software is supposed to help you find the right buyers, engage them, and close deals faster. The best tools streamline work, give you clear data, and make reps’ lives less painful. The worst? They turn into expensive spreadsheets or, worse, babysitting tools.
Who is this for?
This guide’s for sales leaders, operators, and reps in B2B companies dealing with long sales cycles, multiple stakeholders, and real revenue targets.
Don’t care about “transformative digital journeys”? Good. You’re in the right place.
The Big Players: What’s Out There?
Before we dig into Arti, let’s set the stage. Here are the main categories and the big names you’ll see:
1. Customer Relationship Management (CRM)
- Salesforce: The 800-pound gorilla. Flexible, powerful, but can get clunky and expensive.
- HubSpot Sales Hub: Easier to use, better for smaller teams, but limited deep customization.
- Microsoft Dynamics 365: Integrates well if you live in Microsoft’s world, otherwise a headache.
What to watch out for:
CRMs are necessary evils. They’re rarely “loved” by sales teams. Most CRMs are data graveyards if not set up with discipline and buy-in.
2. Sales Engagement Platforms
- Outreach: Automates emails, calls, sequences. Great for outbound, but can encourage spamming if you’re not careful.
- Salesloft: Similar to Outreach. Strong analytics, but both can feel overwhelming for teams that just want to sell.
What to watch out for:
Easy to fall into “activity theater”—lots of emails, little real engagement.
3. Revenue Intelligence
- Gong: Records calls, surfaces insights with AI. Loved by enablement teams, sometimes overkill for small orgs.
- Chorus.ai: Similar to Gong, but some say it lags in features and integrations.
What to watch out for:
AI “insights” aren’t magic. They’re only as good as your call quality and sales process.
4. Point Solutions
- LeanData: Lead routing and attribution. Useful, but another tool to manage.
- Clari: Forecasting and pipeline visibility. Great dashboards, but can be pricey.
What to watch out for:
Point solutions often solve one problem well but create integration headaches.
What’s Missing from Most Stacks
Here’s the dirty secret: Most B2B sales stacks are a Frankenstein’s monster. CRMs don’t talk to engagement tools. Reps waste time updating records. Insights are buried in dashboards nobody reads.
Common pain points: - Too many tools, not enough clarity - Manual data entry (still!) - Reps gaming the system to hit activity metrics - Leaders making decisions off outdated or incomplete info
Does any of that sound familiar? If you’re nodding, you’re not alone.
Enter Arti: What Makes It Different?
So where does Arti fit in this crowded landscape?
Arti claims to be a modern GTM platform designed for real sales teams—especially those tired of juggling a dozen tabs and reconciling data between tools. Here’s how it stacks up:
1. Connected Workflow (Not Just Another Dashboard)
- Arti’s pitch: Everything from pipeline management to outreach lives in one place. Reps can see, act, and update without switching tools.
- Reality check: If you’re a team that hates hopping between CRM, email, and spreadsheets, this is a legitimate win. But if you’re already deep in Salesforce or HubSpot custom workflows, switching over isn’t always painless.
2. Data Hygiene Actually Matters
- Arti’s approach: Updates propagate everywhere—no more “CRM is out of date, but my spreadsheet is right.”
- Reality check: No software can fix bad habits, but Arti does make it harder to let things slip through the cracks. That’s more than you get from most stacks.
3. Built for Sales, Not Just Ops
- Arti’s promise: Less admin, more selling. The interface is built for reps, not just for reporting up the chain.
- Reality check: If your team despises filling out forms, Arti’s streamlined input can help. Of course, if your sales process is a bureaucratic maze, no tool is going to make that fun.
4. Honest Integrations
- Arti’s integrations: Connects with major email, calendar, and CRM systems. No magic—just practical.
- Reality check: Integrations work, but don’t expect every niche tool to play nicely. Check your must-haves before you jump.
Pro tip:
Look for tools that cut steps, not add them. If you need a “change management consultant” just to get started, that’s a red flag.
How Arti Compares: Strengths and Weaknesses
Let’s get specific. Here’s where Arti stands out—and where it doesn’t.
Strengths
- Unified view: No more tab overload. Pipeline, contacts, and activity all in one spot.
- Clean interface: Fast onboarding, low learning curve.
- Real-time updates: Less “he said, she said” about deal status.
- Reasonable pricing: Not as cheap as spreadsheets, but less than cobbling together five point solutions.
Weaknesses
- Not a CRM replacement for everyone: If you live and die by deep CRM customization, Arti might not have every bell and whistle.
- Fewer third-party integrations: Covers the big stuff, but niche tools may not connect out of the box.
- Newer on the scene: Less community/marketplace support than the giants.
Ignore the hype:
No tool “makes your reps 10x more productive.” What you get is some friction removed—if you put in the work to set it up right.
What to Look For (and What to Avoid)
When picking GTM software, here’s what actually matters:
Must-Haves
- Fits your workflow: Tools should bend to you, not the other way around.
- Easy to adopt: If it takes weeks to train, it’s too complicated.
- Clear reporting: Not just dashboards—actual insight you’ll use.
- Support that answers: When things break, do you get help or just a ticket number?
Nice-to-Haves
- AI that helps, not confuses: Auto-logging calls or drafting emails is great. “Predictive revenue intelligence” is mostly marketing.
- Automation that saves time: But doesn’t spam your prospects into oblivion.
Red Flags
- Locked-in contracts: Watch for annual deals that are hard to escape.
- Vague ROI claims: If the pitch is filled with “unlock your potential,” dig deeper.
- Too many features: More buttons usually means more confusion.
Making the Call: Should You Try Arti?
If you’re a modern B2B sales team tired of tool overload, Arti’s unified platform is worth a serious look. It won’t magically fix a broken sales process, but it can help you cut the noise, keep your data clean, and let reps focus on selling—not admin work.
That said, no tool is a silver bullet. Your process, people, and discipline matter more than any software. Test Arti with a small group first. See if it fits how you actually sell, not just how you wish you sold.
Keep It Simple—And Iterate
Here’s the real secret: The best sales teams don’t chase every shiny new tool. They pick a setup that works, keep it simple, and tweak as they go. GTM software like Arti can help, but only if you use it to solve actual problems—not just because it’s new.
Try, learn, adjust. And don’t let your stack run you.