If you’re in B2B sales, you know the drill: sales decks everywhere, random files in cloud folders, and teams burning hours just looking for the “latest version.” You want tools that actually help people sell, not just tick a box for management. This guide is for sales leaders and operators who want a straight answer on how Seidat stacks up against other go-to-market (GTM) tools, and what’s really worth your time.
Why Sales Enablement Tools Even Matter
Let’s cut to it: sales enablement software should make it easier for reps to find, use, and personalize the right content—fast. If it takes longer to use the tool than to just email a deck, it's a fail.
Here’s what most teams actually need:
- Centralized sales content—No more “where’s the latest pitch deck?”
- Easy updates—So marketing can swap out old logos or stats without bugging everyone.
- Personalization—Let reps tweak, not re-invent, slides or collateral.
- Visibility—See who’s using what, and what’s working.
- Integration—Plays nice with your CRM and other tools.
A tool that nails these will save you real time and headaches. Let’s see where Seidat and others fit in.
What Is Seidat, Really?
Seidat is a cloud-based sales presentation platform. At its core, it helps you build, manage, and share interactive sales decks—think PowerPoint, but online and built for teams. You can update slides centrally, personalize presentations, and track usage.
Seidat’s pitch is simple: modernize how your sales team creates and shares content, without turning it into a giant project. But does it actually deliver more than the usual suspects?
The Main Players: Who’s Competing?
You’ve got options. Here’s a quick rundown of tools that solve similar sales enablement problems:
- Seidat – The focus is on modular, cloud-based presentations.
- Showpad – Sales content management and training in one.
- Highspot – Heavy on content analytics and integrations.
- Seismic – Big enterprise content automation.
- Google Slides/PowerPoint + Drive/SharePoint – The “DIY” stack most teams start with.
- DocSend – Secure document sharing with tracking.
- Guru – Wiki-style knowledge management.
All of these claim to help sales teams get the right content, at the right time. The reality? Each has strengths, gaps, and trade-offs.
What Seidat Does Well (and Where It Struggles)
Let’s be honest: No tool is magic. Here’s where Seidat stands out, and where it doesn’t.
The Good
- Modular Slides: You can build decks out of reusable slide “blocks.” Update one slide, and it updates everywhere.
- Personalization Without the Chaos: Reps can create tailored decks without overwriting the master version or making a mess.
- Web-Based Sharing: Send a link, not a giant attachment. You can see when prospects open it.
- Simple Permissions: Control who can edit, view, and share.
- Easy to Learn: Most sales reps get the hang of it pretty quickly.
The Not-So-Good
- Limited Training & Coaching: If you want in-app training, certifications, or onboarding tools, Seidat isn’t as strong as Showpad or Highspot.
- Integrations: It covers basics (CRM, SSO), but isn’t as deep as Seismic or Highspot.
- Analytics: Seidat’s tracking is good for presentations, but not as robust for full content lifecycle analytics as some competitors.
- Not a Full Content Library: It’s built around presentations, not all file types or knowledge articles.
Pro Tip: If you’re mainly wrangling sales decks and want to stop the “version control” circus, Seidat is a solid bet. If you need a library for every asset type, or heavy analytics, look elsewhere.
How Seidat Compares to Other B2B Sales Enablement Tools
Let’s get specific. Here’s how Seidat stacks up against the main alternatives for a typical B2B sales team.
Seidat vs. Showpad
- Showpad is broader—library, onboarding, training, and analytics.
- Seidat is leaner—just presentations, but easier and less to configure.
- Who wins? If your team is drowning in onboarding and training needs, Showpad is better. If you just want to fix your sales deck chaos, Seidat is simpler and cheaper.
Seidat vs. Highspot
- Highspot is big on integrations and content scoring.
- Seidat has modular presentations, but not as much automation or AI.
- Who wins? Highspot if you’re a big org with lots of content types. Seidat if you need nimble, sharable pitch decks.
Seidat vs. Seismic
- Seismic is for big, process-heavy enterprises—think serious document automation.
- Seidat is for teams that want to move fast and don’t want to train for a month.
- Who wins? Seismic for Fortune 500s. Seidat for small-to-mid teams that don’t want IT involved.
Seidat vs. PowerPoint/Google Slides + Drive
- DIY Stack is cheap; everyone knows how to use it.
- Seidat gives you version control and sharing analytics out of the box.
- Who wins? Use Google Slides/PowerPoint if your team is under 5 people or rarely updates decks. The second you’re emailing “V6_FINAL_REALLY.pptx,” it’s time for Seidat or something similar.
Seidat vs. DocSend
- DocSend is best for sending static files securely and tracking opens—great for fundraising or contracts.
- Seidat is for building and updating the decks themselves, not just sharing.
- Who wins? Use DocSend for secure, one-off sharing. Use Seidat if you want to actually manage and build the sales presentations.
What to Watch Out For: Hype vs. Reality
A few things to keep in mind, whatever tool you choose:
- “All-in-one” rarely means “best at everything.” Big platforms are slow and expensive to set up. You’ll pay for features you won’t use.
- Adoption is king. If your reps won’t use it, it’s useless. Pick something simple.
- Don’t chase AI for its own sake. Most “AI-powered” features in this space are glorified search or weak content scoring.
- Integration is nice, but not at any cost. Before you buy, check which integrations you’ll actually use. Ignore the rest.
- You’ll still need process. Tools can’t fix a messy sales process or bad content.
How to Choose the Right Sales Enablement Tool (Without Losing Your Mind)
- Write down your actual pain points. Is it version control? Analytics? Onboarding? Don’t buy what you don’t need.
- Map your content types. Is it all decks, or do you need to manage PDFs, videos, and knowledge articles too?
- Test for real-world use. Get a free trial and have a few reps try to build, share, and update a deck. Don’t just watch a demo.
- Check integrations. Will it work with your CRM out of the box? If not, how painful is it to set up?
- Ask about onboarding. How fast can your team actually start using it? If it takes weeks, that’s a red flag.
- Look at pricing honestly. Some vendors are sneaky—ask about per-user fees, storage, and “premium” add-ons.
- Don’t overthink it. If you’re spending more time evaluating tools than selling, you’re doing it wrong.
Pro Tip: The best tool is the one your team will actually use—and can afford to keep using as you grow.
Bottom Line: Keep It Simple, Iterate Fast
Sales enablement tools, including Seidat, can help your team stay organized and move faster. But no tool is a silver bullet. Start with your real problems, pilot a couple solutions, and see which one your reps don’t hate. Don’t get caught up in features you’ll never use.
Pick something that solves your biggest pain point now, and improve from there. Sales is hard enough—your tools shouldn’t make it harder.