If you’re running go-to-market (GTM) in B2B — sales, marketing, product, whatever — you live and die by how well you communicate. A flashy deck can open doors, but the wrong tool can just waste your team’s time. There’s a lot of hype around new presentation tools, especially Prezi. Is it actually better than old standbys like PowerPoint or Google Slides? Or is it just a prettier way to say the same thing?
Let’s get real about what these tools can (and can’t) do for your B2B GTM strategy.
What’s Different About Prezi?
First, let’s clear something up: Prezi isn’t just “PowerPoint with cooler animations.” Prezi’s main pitch is its zoomable canvas — you build presentations on a giant, freeform map, then zoom in and out to tell your story. This looks slick, and it’s different enough to make people sit up and pay attention (at least for a few minutes).
Traditional presentation tools like PowerPoint and Google Slides are based on slides you flip through in a straight line. Prezi breaks that mold with:
- Non-linear navigation: You can jump around your story, instead of going slide-by-slide.
- Visual storytelling: You’re not boxed into bullet points; you can create big-picture overviews and zoom into details.
- Motion/animation: The zooming and panning can be engaging… or a headache, if overdone.
But does that actually help you win more deals or run better GTM meetings? Let’s dig in.
Where Prezi Shines in B2B GTM
1. Standing Out (When It Matters)
If you’re in a crowded space and your prospects have seen 50 PowerPoint decks this week, a Prezi presentation can snap them out of autopilot — at least until the novelty wears off. This is especially true for:
- High-stakes pitches (big RFPs, C-level meetings)
- Product launches where you want to show off something visual or complex
- Analyst briefings, webinars, or conferences where you need to be memorable
2. Telling a Big Story
Prezi’s zoomable canvas is genuinely useful if your GTM story isn’t linear. For example:
- Mapping out a complex solution and drilling into different pieces as questions come up
- Showing how multiple products or services fit together
- Walking a customer through a journey or timeline
If you need to jump around based on the audience’s interests, Prezi makes that easy.
3. Dynamic Demos and Workshops
For interactive sessions — think workshops, onboarding, or technical demos — Prezi lets you respond to questions and dig into details without awkwardly skipping slides or losing your place. You can prep branches for FAQs or customer-specific deep dives.
Where Prezi Falls Flat (Especially for Busy B2B Teams)
1. Learning Curve and Setup Time
Let’s be honest: Prezi is not as dead-simple as Google Slides. If you’re used to whipping up a deck in an hour, Prezi will slow you down at first. The interface is different enough that you’ll probably spend a bunch of time fiddling with layouts and motion paths.
Pro tip: If your team is under deadline and just needs a deck, stick with what you know.
2. Collaboration (Still Not Great)
Google Slides wins hands-down for real-time team editing. PowerPoint is fine if you’re all in Microsoft-land. Prezi’s collaboration features have gotten better, but they’re not as smooth — especially if you need to comment, assign slides, or work asynchronously.
If your GTM process depends on multiple people jumping in, traditional tools are faster.
3. Compatibility and Sharing
- Prezi: Requires internet access for most features, and not every client will want to click a link or install a viewer. Some companies block Prezi outright.
- PowerPoint/Google Slides: Export to PDF, share a link, or attach a file. No-brainer.
If you need idiot-proof sharing (yes, it matters in B2B), traditional tools win.
4. Accessibility and Consistency
Prezi’s motion-heavy style can be a problem for people with motion sensitivity or accessibility needs. Also, if you use custom fonts or heavy graphics, things can look odd on different devices.
What Actually Matters in B2B GTM Presentations?
Before you get dazzled by features, remember what your audience needs:
- Clarity: Does your story make sense? Can someone jump into your deck and “get it” in five minutes?
- Flexibility: Can you adapt to questions and jump to what matters most?
- Speed: How fast can your team build, edit, and share the deck?
- Consistency: Does your brand look right every time, everywhere?
- Ease of Use: Can anyone on your team update the deck without breaking it?
Prezi is great for clarity if you invest the time. But that’s a big “if” for most busy teams.
When to Use Prezi (And When to Skip It)
Use Prezi If:
- It’s a make-or-break pitch, and visual storytelling gives you a true edge.
- Your product is visual, spatial, or benefits from seeing “the big picture.”
- You want to break out of the usual sales meeting rut.
- You have time to actually learn and build a good Prezi (not just copy-paste bullets).
Stick With PowerPoint or Google Slides If:
- You need to collaborate quickly across a team.
- Your presentations change often, or need to be customized per client.
- You care about idiot-proof sharing (PDFs, links, attachments).
- You’re on a tight deadline or need something “good enough, fast.”
Ignore the Hype If:
- You’re tempted by Prezi just because it looks different. If your content is boring, no amount of zooming will save it.
- You think Prezi will magically make your team more “innovative.” The tool’s only as good as the story you tell.
Real-World Examples
Example 1: SaaS Startup Pitching a Complex Platform
A SaaS company uses Prezi to map out their platform’s interconnected features. The zooming lets them jump between integrations, use cases, and ROI slides on the fly. The deck wows investors and helps prospects see the “whole” picture. But when the team tries to roll this out to sales, it’s a headache — every rep wants to tweak things, and nobody has time to learn Prezi. They end up going back to Google Slides for day-to-day use.
Example 2: Large Enterprise Running Quarterly Business Reviews
The sales team sticks with PowerPoint. It’s familiar, everyone can edit, and execs expect the format. The content is what drives the discussion, not the tool. Sometimes, for big kickoffs, they’ll use Prezi to shake things up — but it’s the exception, not the rule.
Key Takeaways and a Simple Path Forward
- Prezi is a great option for special occasions, visual storytelling, or when you really need to stand out.
- For most B2B GTM teams, traditional tools are faster, easier to collaborate on, and safer for sharing.
- Don’t get distracted by features you’ll never use day-to-day.
- If you want to experiment, try building one key presentation in Prezi and see how it lands. Don’t overhaul everything unless it’s actually working for your team.
Bottom line: Keep your presentations simple, clear, and easy to update. A great story beats fancy animation every time. If a new tool genuinely saves you time or helps you stand out, use it — but don’t let the tool become the work. Iterate, get feedback, and don’t be afraid to stick with what works.