If you’re in B2B sales or go-to-market (GTM) operations, you’ve got no shortage of software promising to make your team “collaborate better” and “close more deals.” But most of these tools either oversell themselves, get in the way, or end up collecting dust after a flashy rollout. If you’re looking for something that actually helps sales teams work together—without making you want to throw your laptop out the window—this guide’s for you.
We’ll break down how Prezcall compares to other B2B GTM software, what’s worth your time, and what’s just hot air. Think of this as the practical buyer’s guide you wish existed before you sat through another vendor demo.
Why Sales Collaboration Tools Matter (But Sometimes Don’t Deliver)
Sales is a team sport, especially for complex B2B deals. You’ve got SDRs, AEs, SEs, managers, and sometimes marketing and product poking their heads in. The right tool can:
- Make it easy to prep, run, and follow up on calls (without endless email threads)
- Track what’s happening in deals without micromanaging
- Actually get used by the team (not just the ops folks)
But that’s the ideal. Here’s what usually happens:
- Adoption tanks after initial excitement—too many clicks, too much friction
- Data gets siloed (again), or the tool just becomes another tab to ignore
- The “collaboration” features end up being glorified chat or document storage
So, what should you actually look for?
The Core Jobs B2B GTM Collaboration Software Should Do
Let’s skip the buzzwords. Here’s what matters for most B2B sales teams:
- Real collaboration: Can multiple people easily work on a deal, call, or doc—without stepping on each other’s toes?
- Call and meeting workflows: Does it make prepping, running, and following up on calls actually easier?
- Deal visibility: Can managers and teammates quickly get up to speed without a status meeting?
- Integration: Does it play nice with your CRM, calendar, and other key tools?
- Low friction: Will busy reps actually use it, or will they complain and revert to Slack threads and spreadsheets?
Let’s see how Prezcall and some of the big names stack up.
Quick Overview: Prezcall vs. the Usual Suspects
Here’s who we’ll compare:
- Prezcall: Purpose-built for B2B sales calls and collaboration.
- Gong/Chorus: Call recording and conversational intelligence platforms.
- Salesforce Sales Cloud: The old guard—CRM with “collaboration” add-ons.
- Slack/Microsoft Teams: Generic team chat with some sales integrations.
- Notion/Google Docs: Flexible docs, often hacked into sales use.
- Specialty GTM tools: Think Clari, Outreach, Salesloft.
Let’s break down what works—and what doesn’t.
Prezcall: What It Actually Does (and Doesn’t)
Prezcall isn’t trying to be your everything app. It’s focused on making sales calls and deal collaboration smoother, especially for teams selling mid- to high-complexity products.
What works: - Shared call workspaces: Everyone prepping for a call can see notes, agenda, and key docs in one place. - Live collaboration: Multiple folks can edit and update action items or notes during and after the call—no “who has the latest doc?” headaches. - Post-call follow-up: Automatically generates recap emails or action lists, so nothing falls through the cracks. - Deal timelines: See every conversation and stakeholder touchpoint at a glance. - Simple onboarding: Most people are up and running fast—no 3-month rollout.
What to ignore: - Prezcall isn’t a CRM. If you want pipeline forecasting, look elsewhere. - It doesn’t do deep call analytics like Gong or Chorus. - Not built for mass emailing or outbound sequencing.
Who should care: Teams that do a lot of multi-person sales calls, especially if follow-through and shared context are constant pain points.
Gong & Chorus: The Conversation Intelligence Crowd
These are the big names in call recording, transcription, and AI-driven insight. They promise to “unlock the voice of the customer” and “surface coachable moments.”
What works: - Call recording and search: Every call is captured and searchable—huge if you need to onboard new reps or review what was actually said. - Analytics: Get data on talk time, topics, competitor mentions, etc. - Some collaboration: You can comment on calls or share snippets.
What doesn’t: - Not built for pre-call or live collaboration: If your team needs to prep together or collaborate in real time, this isn’t their strength. - Overkill for smaller teams: Pricey and often way more than you need. - Adoption issues: Reps can feel like they’re being surveilled, not supported.
Bottom line: Great for coaching and reviewing what happened. Not a workspace for doing the work together.
Salesforce Sales Cloud: The “It’ll Do Everything!” Option
If you’re already deep in the Salesforce ecosystem, it’s tempting to just use Chatter, Notes, and all the “collaboration” bolt-ons.
What works: - Single source of truth: All deal data in one place (if people actually update it). - Customizable: You can build almost anything—if you have time and budget.
What doesn’t: - User experience: Let’s be real, most reps hate entering data here. - Clunky collaboration: Chatter threads get buried, and notes are hard to find. - Slow to evolve: You’ll wait months for new features or customizations.
Pro tip: Salesforce is a must-have CRM for many, but don’t expect it to make collaboration pleasant.
Slack & Microsoft Teams: Chat ≠ Collaboration
These are the default digital watercoolers. Sales teams use them for everything from deal chatter to file sharing.
What works: - Real-time updates: Instantly ping a teammate or get a quick answer. - Integrations: Tons of bots and CRM connectors.
What doesn’t: - Hard to organize: Important info gets lost fast—good luck finding that deal thread from two weeks ago. - No structure for calls or follow-ups: Everything’s free-form, which means everything’s forgettable. - Notification overload: Easy for action items to get buried.
Use it for: Quick questions, not structured sales work.
Notion & Google Docs: The DIY Route
Some teams just hack together docs and spreadsheets for deal notes, call prep, or even pipeline tracking.
What works: - Flexible: Build whatever you want, however you want. - Low cost: Usually “free” or already paid for.
What doesn’t: - No sales context: You’re reinventing the wheel for everything—no built-in deal structures. - Version control headaches: Multiple docs, folders, and “final_final” versions. - Scales badly: What works for 3 reps falls apart at 10.
Just be honest: If your team is small and process-light, this is fine. But you’ll outgrow it fast.
Specialty GTM Tools: Clari, Outreach, Salesloft, and Friends
These are built for specific slices of sales ops: forecasting, outbound sequences, pipeline management.
What works: - Deep features: If you need forecasting or mass email, these are great. - Sales ops loves them: Tons of reporting and dashboards.
What doesn’t: - Not for call collaboration: These tools rarely help with prepping or running actual sales calls. - Can get expensive: You’ll end up stacking licenses, fast.
Rule of thumb: Use these for what they’re good at. Don’t expect them to fix your collaboration headaches.
What Actually Matters When Choosing a Sales Collaboration Tool
Ignore the hype and shiny dashboards. Here’s what you really want:
- Does it fit your sales process? If your team needs to collaborate on calls, prep together, or keep everyone in the loop, pick a tool that makes that dead simple.
- Will reps actually use it? The fanciest tool is useless if it’s ignored.
- Does it play well with your other systems? Integration isn’t optional.
- Can you start simple and grow? Avoid tools that take months of rollout or require a six-figure consulting engagement.
TL;DR—Keep It Simple, Iterate Fast
You don’t need a “platform.” You need something that actually solves your team’s real problem—making sales collaboration easier, not more complicated. If your main pain is prepping and running sales calls with multiple team members, Prezcall is built for you. If you need deep analytics or pipeline forecasting, look elsewhere.
Try what fits, skip what doesn’t, and don’t be afraid to change your stack as you learn what your team will actually use. Simple wins.