If you work in B2B sales or marketing, you already know the drill: getting these two teams on the same page is like herding cats. There are dozens of tools out there promising to fix "alignment"—but most just give you new dashboards to ignore. This guide is for folks tired of the buzzwords and looking for a clearer picture: does Letsdive really do anything different, or is it just another “GTM platform” with a fresh coat of paint? And how does it stack up against other big names claiming to streamline sales and marketing?
Let’s cut through the noise. Here’s what actually matters.
Why Is Sales and Marketing Alignment So Hard?
Most companies say their sales and marketing teams are “aligned.” Reality check: they're often working off different spreadsheets, arguing over lead quality, and complaining about the CRM.
Here's why it's messy:
- Different incentives: Marketing wants leads; sales wants closed deals.
- Siloed tools: Marketing lives in HubSpot or Marketo, sales is glued to Salesforce or Outreach.
- Data chaos: No one trusts the numbers, and everyone blames the handoff.
Every “GTM alignment” tool claims to fix all this. Spoiler: none are magic. But some make life less painful.
What Is Letsdive—and What Does It Actually Do?
Letsdive bills itself as a platform to help sales and marketing teams collaborate better, track goals together, and run more effective pipeline meetings. It's not a traditional CRM or marketing automation tool; think of it more like a focused layer that sits on top of your existing stack.
Core features:
- Shared dashboards for KPIs across sales and marketing
- Automated meeting prep (pulls relevant data into agendas)
- Action item tracking and follow-up reminders
- Integrations with most major CRMs and marketing tools
- Simple UI that doesn’t require a training course
What’s actually useful:
- The shared dashboards are easy to set up and aren’t overloaded with fluff.
- Meeting prep automation is helpful if you’re sick of copying data from three platforms just to run a pipeline review.
- Action tracking isn’t revolutionary, but it’s less clunky than using Jira or a Slack thread.
What you can ignore:
- Any claims that “AI” will magically solve your alignment problems. The automation is mostly smart filtering and reminders—not some robot reading your mind.
- The “employee engagement” modules: nice if you’re a big org, but overkill for small teams.
How Does Letsdive Compare to Other GTM Tools?
Let’s get specific. The big players you’ll hear about for B2B sales/marketing alignment are:
- Gong (revenue intelligence)
- Clari (forecasting and pipeline management)
- HubSpot (all-in-one CRM with marketing)
- Salesforce Sales Cloud (giant CRM, endless integrations)
- Asana/Trello/Notion (project management, with some sales/marketing templates)
Here’s how Letsdive stacks up—honestly:
1. Letsdive vs. Gong
Gong shines in analyzing sales calls and surfacing insights about what reps are saying (and what’s working). If you want to know which messaging lands with customers, Gong is great.
- Letsdive doesn’t do call recording or language analysis. It’s about running better meetings and tracking shared goals.
- Pro tip: Use Gong if you’re obsessed with call data. Use Letsdive if you can’t get both teams to show up to the same pipeline review.
2. Letsdive vs. Clari
Clari is a beast for forecasting and pipeline health. It crunches CRM data to tell you if you’re on track to hit targets.
- Letsdive does some pipeline tracking, but it’s more about collaboration than forecasting.
- Clari is expensive and overkill if you’re not running big, complex sales teams.
- Pro tip: If your CEO wants pretty forecast charts, Clari. If your teams need to actually talk to each other, Letsdive.
3. Letsdive vs. HubSpot
HubSpot is a full CRM, marketing automation, and sales tool. It’s great for small to mid-size businesses that want everything in one place.
- Letsdive isn’t trying to replace your CRM. It just makes your existing stack less painful.
- If you’re already deep into HubSpot, you probably don’t need Letsdive—unless your teams refuse to use the same dashboards.
- Pro tip: Don’t buy Letsdive thinking it’ll replace HubSpot. It won’t.
4. Letsdive vs. Salesforce Sales Cloud
Salesforce is the Swiss Army knife of CRMs. It’s powerful, flexible, and… infamously hard to set up. You can build anything, but you’ll need an admin.
- Letsdive integrates with Salesforce and pulls out just the info teams actually need. No custom fields, no endless workflows.
- If your problem is “we don’t use Salesforce because it’s too much work,” Letsdive can help by making meetings less painful.
- If everyone’s happily living in Salesforce, you might not need it.
5. Letsdive vs. Asana/Trello/Notion
These tools are fantastic for project management. You can hack together sales/marketing boards and task lists.
- Letsdive is purpose-built for sales/marketing alignment—less flexible, but more opinionated.
- If you love building your own workflows, stick with Notion or Asana.
- If you want a plug-and-play solution for pipeline meetings, Letsdive is faster.
Features That Actually Move the Needle
So, what features matter when you’re trying to get sales and marketing on the same page? Ignore the “all-in-one” hype and focus on:
- Shared, real-time dashboards: Not just pretty charts—what does marketing own, what does sales own, and what’s stuck?
- Automated action items: If it’s not crystal clear who does what after a meeting, nothing will change.
- Context in meetings: Data should show up where people already talk, not live in yet another tab.
- Lightweight integrations: If you have to hire a consultant to connect the tool, skip it.
- Simple onboarding: If you need three weeks of training, people will just use email and Slack again.
Letsdive checks off most of these, and so do some of the bigger tools—if you’re willing to pay (in time or dollars).
What Usually Goes Wrong With GTM Tools
A few honest truths:
- Too many dashboards: More dashboards don’t mean more alignment. People ignore dashboards they didn’t set up themselves.
- Forcing new workflows: If a tool makes you change how you already work, adoption tanks.
- Over-promised integrations: “Integrates with everything” often means “integrates with the basics, but breaks if you customize.”
- Shiny object syndrome: Buying another tool won’t fix a culture problem. If your teams don’t trust each other, no software can patch that up.
When Is Letsdive Worth It (and When Isn’t It)?
Worth it if:
- Your sales and marketing teams are having regular meetings but spend most of them arguing about numbers or next steps.
- You’re already using Salesforce/HubSpot/Marketo, but alignment still feels like a slog.
- You want something lightweight that doesn’t require a massive rollout.
Not worth it if:
- You don’t have regular cross-team meetings (no tool will create a culture of collaboration for you).
- You’re happy with your current dashboards and project trackers.
- You’re looking for a full CRM or true marketing automation—Letsdive isn’t that.
Pro Tips for Streamlining Alignment (With or Without Letsdive)
- Pick one source of truth. Whether it’s a dashboard in Letsdive or a shared Google Sheet, make sure everyone agrees on the numbers.
- Keep meetings focused. Use automated agendas if you want, but don’t let meetings drift into therapy sessions.
- Assign owners for action items. If no one owns it, it won’t get done—no matter what platform you use.
- Start small. Don’t roll out a new tool to everyone at once. Pilot it with a few people who actually care about fixing the process.
Bottom Line
Don’t let shiny tools distract you from what actually moves the needle: clear communication, simple shared goals, and ruthless follow-up. Letsdive is a solid bet if you want to make those pipeline meetings less painful and keep teams accountable—but don’t expect miracles. Whichever tool you pick, keep it simple, iterate fast, and remember: it’s about people, not software.