If you’re running a B2B sales team and looking to scale, you’ve probably seen a tidal wave of “GTM platforms” promising you the moon. But which tools actually help your team close deals and get bigger, faster—and which ones are just expensive distractions? This guide breaks down how Kular stacks up against the big names in B2B go-to-market (GTM) software for sales teams that want results, not just dashboards.
Whether you’re a sales leader fed up with bloated tech stacks, a RevOps pro tasked with “optimizing processes,” or a founder trying to avoid burning cash on shelfware, this is for you. Let’s cut through the marketing noise and focus on what matters: making your sales team more effective without making your life harder.
What “GTM Software” Actually Means (And Why It’s a Mess)
GTM (go-to-market) software is a catch-all term that covers tools for everything from lead generation and sales engagement to reporting, forecasting, and even onboarding. But here’s the truth: most “all-in-one” GTM platforms are either (a) glorified CRMs, (b) complicated, or (c) both.
What you really need: - Clarity on target accounts and leads - Tools for productive outreach and follow-up - Solid reporting—without making your reps hate updating data - Something that plays nice with your CRM, not fights it
What you can ignore: - Bloated “AI” features that no one uses - Endless customization you’ll never touch - Add-ons that duplicate what you already have
Kular: What It Is, and Who It’s For
Kular isn’t a “do everything” platform, and that’s a good thing. It’s designed for B2B sales teams that care about scaling efficiently—think mid-market or growth-stage companies, not huge enterprises with armies of admins.
Core strengths: - Guided sales playbooks: Reps get step-by-step workflows instead of a blank CRM page. - Real-time coaching: Managers can actually see how reps are running meetings and help them improve. - Pipeline visibility: Simple dashboards, not 50 tabs of spaghetti charts. - Focus on ramping and scaling: Onboarding and ongoing help for new reps, without yet another training tool.
What it’s not: - A marketing automation platform - A replacement for Salesforce or HubSpot - A “build your own system” toolbox
If you want a tool that helps reps execute playbooks, track deals, and get better without a ton of admin, Kular is built for you.
The Usual Suspects: Leading B2B GTM Software Solutions
Here’s who Kular is up against—these are the tools everyone talks about:
- Salesloft & Outreach: Sales engagement platforms for sequences, calling, and tracking activities.
- Gong & Chorus: Conversation intelligence—recording and analyzing sales calls for coaching.
- Clari: Forecasting, pipeline management, and analytics.
- HubSpot Sales Hub & Salesforce Sales Cloud: The big, all-in-one CRMs with sales modules.
- Apollo, Groove, and others: Blended tools that try to do a bit of everything.
Let’s break down how they compare, what matters, and what’s mostly hype.
Comparing Kular to Sales Engagement Platforms (Salesloft, Outreach, Apollo)
What these tools do well: - Automate outreach (emails, calls, LinkedIn touches) - Track who’s engaging and when - Help with basic sales cadences
Where they fall short: - Reps still need to figure out what to say and do in each step - Playbooks are static—no real-time coaching or adjustment - Tons of features most teams never use
Kular’s edge:
Kular focuses on guided workflows, not just sequences. It helps reps know why they’re taking each step, with built-in prompts and context. No more “just follow the cadence and pray.”
Where Kular can’t compete: - If you need massive, automated outbound at scale (thousands of prospects per rep), Salesloft or Outreach might be better. - No in-platform dialer or native LinkedIn automation.
Pro tip:
If your team struggles with what to do next, Kular’s guidance is a win. If you want pure volume, stick with a sales engagement tool.
Comparing Kular to Conversation Intelligence (Gong, Chorus)
What these tools do well: - Record and transcribe calls - Spot key topics and talk ratios - Let managers review and coach at scale
The reality: - You get lots of data, but most managers don’t have time to sift through it - Reps often ignore the “insights” unless you enforce it
Kular’s edge:
Kular bakes coaching into the workflow. Instead of reviewing hours of calls later, managers can jump in real-time or set up just-in-time feedback. It’s practical, not just “intelligent.”
Where Kular can’t compete: - No full call recording and analytics suite - If you need legal compliance for call storage or deep AI analysis, Gong is more robust
Pro tip:
If you don’t have time for endless call reviews, Kular’s in-the-moment coaching is more useful than a fancy dashboard.
Comparing Kular to Forecasting & Pipeline Tools (Clari)
What Clari does well: - Forecasts sales numbers with lots of data points - Gives execs and RevOps deep pipeline analysis - Integrates with most CRMs
What’s overkill: - Expensive, with features most teams never touch - Takes serious setup and ongoing admin
Kular’s edge:
Keeps pipeline simple. You get clear, actionable views for managers and reps—no three-hour meetings to understand “the dashboard.”
Where Kular can’t compete: - If you need to roll up global, multi-region forecasts with dozens of sales managers, Clari is purpose-built. - No AI-powered forecast “risk” scoring.
Pro tip:
If your team just needs to see deals, stages, and next steps, Kular is plenty. If you’re running a public company sales org, Clari’s bells and whistles might be worth it.
Comparing Kular to All-in-One CRMs (Salesforce, HubSpot Sales Hub)
What these do well: - Everything—if you have the time and budget - Customizable for almost any process - Massive app ecosystems
What’s the downside: - Complex setup and maintenance - Reps hate entering data - Easy to end up with Frankenstein workflows
Kular’s edge:
It’s not trying to replace your CRM. Kular sits on top, guiding reps through the actual sales process, then pushes updates back to your main system. Your Salesforce isn’t going anywhere, but reps finally have a tool they don’t dread opening.
Where Kular can’t compete: - Not a full CRM—can’t manage your entire customer lifecycle - Limited marketing and support automation
Pro tip:
Think of Kular as the friendly layer that makes reps productive. Don’t try to replace your whole stack.
What Actually Matters When You’re Scaling Sales
Here’s what you (probably) care about:
- Ramp time for new reps: Can someone hit quota faster?
- Pipeline discipline: Are deals moving forward, or stuck in purgatory?
- Manager visibility: Can leaders coach without 100 browser tabs?
- Simplicity: Will the team actually use it, or will it collect dust?
Most teams don’t need “AI-powered, omnichannel revenue orchestration.” They need a tool that helps their people do the basics well, over and over.
Watch out for: - Hidden costs (per-seat pricing, “premium” modules) - Tools that take weeks to implement - Features you’ll never use, but will pay for anyway
When Kular Makes Sense—And When It Doesn’t
Kular is a good fit if: - You want to give reps proven playbooks and track execution - Your managers want to coach without hours of call review - You need help ramping and scaling, not just “sending more emails” - You want something that plugs into, not replaces, your CRM
Kular isn’t right if: - You need global, enterprise-grade reporting or deep integrations - Your team is already using (and loving) a complex sales engagement stack - You’re in a highly regulated industry needing full call compliance
Pro tip:
Take a hard look at what your sales team actually uses. If your current tools are 10% useful and 90% ignored, Kular could be a breath of fresh air.
Final Thoughts: Keep It Simple, Iterate Fast
Don’t get lured in by a flashy features page or bold AI promises. The best tool is the one your team will actually use, week in and week out. Start with the basics—clear playbooks, easy coaching, and visibility—then layer on automation only if you really need it.
If you’re curious about Kular, try it with a small team first. Get feedback, tweak your process, and see if it sticks. Scaling sales is hard enough—your software shouldn’t make it harder. Keep it simple, and focus on what actually helps your team sell.