If you’re considering personalized video marketing for B2B and you’ve heard names like Hippovideo, Vidyard, or Loom tossed around, you’ve probably noticed two things: a lot of big promises, and not a lot of straightforward comparisons. This guide is for GTM (go-to-market) teams—sales, marketing, even customer success—who want to cut through the noise and find a tool that just works for real-world B2B use.
Let’s break down what matters (and what doesn’t), see how Hippovideo stacks up, and help you pick a tool you won’t regret buying.
Why Personalized Video Matters (But Isn’t Magic)
Personalized video is having a moment, especially in B2B. Done right, it can help you:
- Actually get prospects to open your emails and respond
- Explain tricky products quickly
- Build trust faster when you can’t meet face-to-face
But here’s what personalized video won’t do: fix boring messaging, replace good targeting, or make up for a bad product. It’s a tool—not a silver bullet.
What Really Matters in a B2B Video Platform
Before comparing tools, get clear on what you actually need. Here’s what matters most for most GTM teams:
- Ease of use: Can your team make videos fast, or does it turn into yet another “we’ll do this someday” project?
- Personalization at scale: Can you swap out names, company logos, or custom messages for real 1:1 experiences, or is it just “Hello {{FirstName}}” in a template?
- Integrations: Does it fit into your CRM, sales engagement tool, or marketing stack, or will you be stuck copy-pasting links?
- Analytics: Can you see who watched, how long, and what they did next?
- Deliverability: Will videos get blocked, or end up in spam?
- Pricing: Are you paying for a bunch of features you’ll never use?
Keep these top of mind—they’re what separates a tool your team will actually use from one that just eats budget.
Meet the Contenders: Hippovideo, Vidyard, Loom, and Bonjoro
Let’s keep this practical. Here are the main players worth considering if you’re a B2B team:
- Hippovideo
- Vidyard
- Loom
- Bonjoro
- (Honorable mention: BombBomb, but honestly, it’s more popular in real estate and mortgage than B2B SaaS.)
Below, you’ll get an honest look at where each shines, who should use it, and where they fall down.
Hippovideo: The Personalization Workhorse
Hippovideo is built for B2B sales and marketing teams who want true video personalization at scale. Think: not just “Hi, Bob,” but entire video flows that swap in logos, product screenshots, even personalized CTAs for each recipient. It’s less flashy than some, but it gets the job done.
What works:
- Real 1:1 video automation: Create one video and personalize it for hundreds (or thousands) of contacts. This isn’t just mail merge; you can drop in dynamic fields, images, even unique links.
- Strong integrations: Works with Salesforce, HubSpot, Outreach, Salesloft, and more. You can send videos straight from your CRM or cadence tool—no extra tabs.
- Detailed analytics: See who watched, for how long, and what they clicked. Easy to tie back to pipeline.
- Custom branding: Swap in your logo, colors, and even custom domains so it doesn’t look like you’re using a generic tool.
- In-video CTAs: Add forms, calendar links, or surveys right inside the video.
What doesn’t:
- UI is a bit utilitarian: It’s not ugly, but it feels like “enterprise software.” Your team may need a little training.
- Can get pricey: Advanced personalization and automation are only on higher tiers. If you just want to send a few videos, it might be overkill.
- Editing tools are limited: You won’t be making Hollywood trailers. For most sales and marketing use cases, though, this isn’t a big deal.
Best for: B2B sales and marketing teams that want to do real personalization at scale and need tight CRM integration.
Vidyard: The Big-Name Alternative
Vidyard is probably the best-known video platform in B2B sales. It’s polished, integrates with a lot of tools, and has a generous free tier for basic video creation.
What works:
- Easy to use: Most reps can figure it out in a few minutes.
- Solid integrations: Especially with HubSpot, Salesforce, and Outreach.
- Good analytics: See video views, drop-off points, and some engagement.
- Free plan: Great if you just want to dip your toes in.
What doesn’t:
- Personalization is basic: You can add someone’s name to a video, but you don’t get the same “full dynamic video” personalization as Hippovideo unless you pay for enterprise, and even then, it’s more limited.
- Branding: Free and lower tiers show Vidyard branding.
- Pricing jumps: Advanced features (like video workflows and strong analytics) require a big jump in price.
Best for: Teams that want something easy and reliable, don’t need deep personalization, or just want to try video outreach.
Loom: Fast, Simple, But Limited for B2B GTM
Loom is everywhere for quick screen recordings and explainer videos. It’s fast and dead simple. But for B2B GTM uses, it’s got some real limitations.
What works:
- Ridiculously easy: Hit record and you’re done. No learning curve.
- Great for internal comms or quick demos.
- Cheap/free for basic use.
What doesn’t:
- No real personalization: You can record a video for someone, but not at scale. No dynamic fields, no “video mail merge.”
- Weak integrations: You can share links, but don’t expect deep CRM or sales engagement connections.
- Limited analytics: You’ll see who watched, but not much else.
Best for: Quick, one-off videos—internal or external. Not great for scaled B2B outreach.
Bonjoro: Friendly, but More SMB Than Enterprise
Bonjoro pitches itself as a way to send personal videos to customers and leads, focusing on delight and engagement. It’s more common in e-commerce and SMB, but worth a look if you have a small team.
What works:
- Personal touch: Makes it easy to record quick, personal videos for specific leads or customers.
- Simple integrations: Connects with some CRMs and email tools.
- Mobile app: Record on the go.
What doesn’t:
- Not built for scale: You’ll be recording videos one by one.
- Limited personalization: No mass dynamic video generation.
- Analytics are basic.
Best for: Small teams who want to add a personal touch for high-value leads or customers, but not for scaling up.
Features Comparison: Quick Reference Table
| Feature | Hippovideo | Vidyard | Loom | Bonjoro | |-------------------------------|---------------|---------------|-------------|--------------| | 1:1 Video Personalization | Advanced | Basic | None | Manual only | | Bulk Video Generation | Yes | Limited | No | No | | CRM/Sales Engagement Integration | Strong | Strong | Minimal | Basic | | Analytics | Detailed | Good | Basic | Basic | | Custom Branding | Yes | Limited/free | Minimal | Yes | | In-Video CTAs/Forms | Yes | Yes | No | No | | Price (entry tiers) | Moderate | Free/Moderate | Free/Cheap | Moderate |
*Vidyard does offer more advanced features, but only on expensive enterprise plans. Custom branding is limited on free plans.
What to Ignore: Features That Sound Impressive But Don’t Matter
Every vendor will try to wow you with a wall of features. Here’s what’s mostly fluff for B2B teams:
- Stock video libraries: You’re making personal videos, not stock footage ads.
- Advanced editing tools: Unless you’re in marketing production, you don’t need this.
- Video hosting bandwidth claims: All the big players handle this just fine.
- Social sharing widgets: Most B2B video is embedded in email or sent via CRM, not blasted on Twitter.
Focus on what moves the needle: speed, personalization, integration, and analytics.
Pro Tips for Rolling Out Personalized Video in Your Team
- Start with one use case: Don’t try to solve every problem. Pick outbound sales, customer onboarding, or renewals. Nail that first.
- Train your team: Most reps aren’t natural on camera. Do dry runs. Share scripts that don’t sound robotic.
- Don’t over-produce: Authentic beats polished. No one expects a Netflix documentary.
- Integrate with your stack: If it’s not in your CRM or sales engagement tool, adoption will die on the vine.
- Watch the data: Look at open rates, watch rates, and—most importantly—reply rates. If it’s not moving pipeline, it’s just a vanity metric.
The Bottom Line: Pick the Tool That Fits, Not the Most Features
If you need real, scalable personalization and tight CRM ties, Hippovideo is your best bet—even if it’s not the prettiest. If you just want to dip your toes in or send quick explainer videos, Vidyard or Loom will do the trick.
Don’t get bogged down comparing every feature. Start simple, get real feedback from your team, and adjust as you go. The right tool is the one your team will actually use—not the one with the longest feature list.