If you’re leading or working on a B2B team, you know the stack you pick for go-to-market (GTM) makes or breaks your results. There’s a ton of software promising to save you hours, close more deals, and make your team unstoppable. Most of it is more noise than help. This guide is for folks who want a straight answer on what Getmagical does, how it stacks up against the big-name GTM tools, and what you actually need for real growth.
What’s the Point of GTM Software, Anyway?
Let’s ground this: GTM (go-to-market) software is any tool that helps you move faster from “we’ve got a product” to “we’re closing deals with the right customers.” For B2B teams, this usually means:
- Automating repetitive sales/outreach tasks
- Keeping customer info organized
- Tracking what works (and what doesn’t)
- Making sure everyone’s on the same page
If a tool isn’t saving you time or making you money, it’s just another tab open in Chrome.
Meet the Contenders: What Are We Comparing?
There are dozens of GTM tools out there, but most B2B teams end up considering a mix of these:
- Getmagical: Text expansion, automation, and workflow shortcuts for manual work (think: faster emails, repetitive replies, filling forms).
- Outreach: Big on sales automation, sequences, and tracking engagement.
- Salesloft: Another sales engagement platform—focused on call/email cadences and analytics.
- HubSpot Sales Hub: CRM plus a bunch of sales tools and email automation.
- Apollo.io: Prospecting, contact data, and multi-channel sequences.
- Gong: Conversation intelligence for sales calls—recording, coaching, analytics.
- Other “all-in-one” CRMs: Salesforce, Pipedrive, Zoho, etc.
We’ll focus on the first five—since they’re the ones most teams consider for the “manual grind” parts of GTM.
What Does Getmagical Actually Do?
Getmagical is a browser extension that lets you save snippets of text, build templates, and automate repetitive keystrokes anywhere you work online. In plain English, it’s like having canned responses, form autofill, and basic workflow shortcuts—without needing to code or buy some massive CRM.
Typical use cases:
- Reusing the same intro/closing lines in outbound emails
- Filling out demo request forms with the same data, fast
- Quick replies to common LinkedIn or CRM messages
- Onboarding checklists or support responses
It’s not a full CRM, and it won’t manage your pipeline. But for the manual, repetitive stuff, it’s hard to beat in terms of sheer speed and simplicity.
How Do the Big GTM Tools Stack Up?
Let’s break down what these tools actually do (and what they don’t):
1. Outreach & Salesloft: Automation Overload
Strengths: - Multi-step email/call sequences - Analytics on open/reply rates - Works directly with your CRM data
Weaknesses: - Expensive (think $100+/seat/month) - Steep learning curve - Overkill if your team isn’t sending hundreds of emails a week
Good for: Sales teams doing high-volume outbound, with time to set up complex sequences.
Watch out for: You’ll still spend a lot of time customizing messages—these tools aren’t magic.
2. HubSpot Sales Hub: CRM Plus Extras
Strengths: - Decent CRM for tracking deals and contacts - Built-in email templates, snippets, and scheduling - Integrates with marketing and support
Weaknesses: - Price jumps quickly as you grow - “All-in-one” means jack of all trades, master of none - Can get cluttered with features you don’t use
Good for: Teams that want everything in one place and don’t mind paying for it.
Watch out for: The more you use it, the more you pay. And some “automation” still needs manual work.
3. Apollo.io: Prospecting Meets Outreach
Strengths: - Huge database of contacts, with enrichment - Sequences and automation similar to Outreach/Salesloft - Decent LinkedIn integration
Weaknesses: - Data quality can be hit or miss - UI is busy—can feel overwhelming - Automation isn’t as deep as Outreach/Salesloft
Good for: Fast-moving teams that need new leads and want to blast out emails.
Watch out for: If you’re not careful, you’ll be sending the same bland message as everyone else.
4. Gong: Conversation Analytics
Strengths: - Records/transcribes sales calls - Insights into what’s working (talk time, topics, etc.) - Good for coaching
Weaknesses: - Not a GTM “execution” tool—more analytics and coaching - Expensive for small teams - Value depends on call volume
Good for: Sales orgs that do a lot of meetings and want to coach reps.
Watch out for: If you’re mostly emailing or chatting, you won’t get much from it.
5. Getmagical: Workflow Shortcuts, Not a CRM
Strengths: - Stupidly fast for repetitive text entry - No need to pay for a massive platform - Works anywhere you type (email, LinkedIn, CRMs)
Weaknesses: - Not a pipeline manager—won’t track deals or contacts - No analytics or team dashboards - More about saving minutes than transforming your whole process
Good for: Anyone who’s tired of typing the same stuff over and over, and wants a lightweight boost.
Watch out for: If you need reporting, pipeline tracking, or team analytics, look elsewhere.
What Do Growing B2B Teams Actually Need?
Here’s the truth: Most B2B teams don’t need a monster stack of GTM tools. You need a few things to grow:
- A way to track deals and contacts (CRM, even if it’s just a spreadsheet early on)
- A way to send messages at scale (email, LinkedIn, or both)
- A way to avoid wasting time on repetitive tasks (text expansion, templates)
- Visibility into what’s working (basic analytics, if possible)
The rest is just noise—unless you’re at “hundreds of reps” scale.
Where Does Each Tool Fit?
- Use Getmagical if: You want to move quicker on manual work—filling forms, typing emails, responding to common questions. It’s a time-saver, not a strategy change.
- Add Outreach/Salesloft/Apollo.io if: You’re sending hundreds of cold emails a week and need serious automation/tracking. Be ready for setup and high cost.
- Bring in HubSpot if: You want one place for everything—CRM, emails, automation—but you’re OK with the price creep and complexity.
- Consider Gong if: You do a ton of sales calls and want to get better at them.
Honest Takes: What Works, What Doesn’t
What actually helps:
- Text expansion and templates: No-brainer time saver. Getmagical or even built-in Gmail templates are worth it.
- A simple CRM: You need some way to track who’s in your pipeline. Don’t overthink it.
- One outreach tool: Don’t stack multiple platforms. Pick one that fits your messaging flow.
What to ignore (for now):
- Overbuilt “all-in-ones”: If you’re not using 80% of the features, you’re paying for shelfware.
- Analytics dashboards you don’t understand: Fancy charts are useless if you never look at them.
- AI “personalization” hype: Most of it still sounds canned. Personalize the first two lines yourself.
Pro tip: Most teams end up paying for tools they barely use. Start simple—add complexity only when you really need it.
How to Build a GTM Stack That Doesn’t Suck
- Start with the basics. Get a CRM (even if it’s Google Sheets) and a way to send emails.
- Add text automation. Use Getmagical or similar to kill the repetitive stuff.
- Test one outreach tool. If you’re scaling, pick Outreach/Salesloft/Apollo—just one, not all.
- Review every 90 days. Cut what you don’t use. If a tool hasn’t saved you time or made you money, dump it.
The Bottom Line
Most GTM tools promise the moon. Some actually help. Focus on tools that save you real time and keep your workflow simple. Getmagical is great for cutting down manual busywork—just don’t expect it to solve all your sales problems. Add more tools as you actually feel the pain, not just because a competitor’s using them.
Keep it simple. Iterate as you grow. And don’t get distracted by shiny new software—you’ve got deals to close.