If you’re running marketing or sales for a mid-sized company, you’ve probably realized that buying lists or guessing your next target just isn’t going to cut it anymore. The universe of “go-to-market intelligence tools” promises smarter targeting, better leads, and more closed deals—but the reality is a lot messier. Is Enlyft any different from the rest? Which platform actually helps you hit quota (or at least stops you from burning money on junk data)? Let’s cut through the noise and see how Enlyft stacks up against the other big names in this space.
Who This Guide Is For
- You’re not a Fortune 500 CMO, but you’re too big for spreadsheets.
- You want your sales and marketing teams to focus on the right accounts, not just more accounts.
- You don’t have time (or budget) for a six-month rollout or a tool nobody will use.
If that sounds like you, keep reading. We’ll look at what matters, what doesn’t, and how Enlyft and its competitors really perform for mid-sized teams.
What “Go-To-Market Intelligence” Actually Means
Let’s get on the same page: “Go-to-market intelligence” is just a fancy way of saying data and tools that help you find, understand, and prioritize companies who might actually buy from you. That usually means:
- Company firmographics (size, industry, location)
- Technology stack (what software they’re using)
- Buying signals (“intent” data: who’s in-market right now)
- Contact info (so you can actually reach someone)
Vendors love to throw around buzzwords, but most mid-sized companies just need reliable data, simple workflows, and a sales team that actually uses the thing.
Meet the Main Players
Here are the core platforms mid-sized companies consider (besides Enlyft):
- ZoomInfo: The big dog. Massive database, lots of integrations, expensive.
- Apollo.io: Popular for outbound teams. Combines data with sales engagement tools.
- Clearbit: Best known for enriching inbound leads and form fills.
- 6sense: Focuses on “intent data” and predictive analytics. Pricey, heavier onboarding.
- Demandbase: Similar to 6sense, but with more focus on ABM (account-based marketing).
- Leadfeeder (now Dealfront): Website visitor tracking—good for inbound, less so for outbound.
We’ll compare these on the stuff that matters: data quality, coverage, usability, integrations, pricing, and support.
How Enlyft Compares: What Matters, What Doesn’t
1. Data Quality & Coverage
This is the dealbreaker. If the platform’s data is stale or missing, nothing else matters.
- Enlyft hangs its hat on technographics—knowing what software a company uses. If you sell B2B tech or services, this is gold. Enlyft’s data is generally accurate, but not as deep on contact info as ZoomInfo or Apollo.
- ZoomInfo claims the “largest database.” True, but it’s a mixed bag for smaller companies or international data. Lots of noise if you’re not careful.
- Apollo.io has solid coverage, especially in North America, and their contact info is surprisingly fresh for the price.
- Clearbit is great for company enrichment but not a go-to for building outbound lists.
- 6sense & Demandbase both layer in fancy intent signals, but you’ll pay big for the privilege.
- Leadfeeder/Dealfront is only useful if you have real inbound traffic.
Pro tip: No tool is perfect. Always check a sample of data with your own eyes before committing.
2. Usability & Adoption
If the platform is too complicated, your team will ignore it. Period.
- Enlyft is straightforward—search, filter, export. Not a ton of bells and whistles, but that’s a plus for mid-sized teams.
- ZoomInfo is powerful, but the interface can feel like piloting a spaceship. Training is a must.
- Apollo.io is surprisingly easy, especially if you’re already running outbound sequences.
- 6sense & Demandbase have a learning curve. You’ll need a project manager.
- Clearbit is “set it and forget it” for enrichment—just plugs into your forms and CRM.
- Leadfeeder/Dealfront is simple, but only valuable for inbound teams.
Don’t get sold on dashboards nobody actually checks. Test with your actual workflow.
3. Integrations
If your data doesn’t land where your team works (CRM, marketing automation), you’re just making more work.
- Enlyft integrates with major CRMs like Salesforce and HubSpot. The integrations are basic but functional.
- ZoomInfo and Apollo.io both have solid integrations. ZoomInfo can connect with just about anything (if you’re willing to pay).
- Clearbit is best for real-time web and form enrichment.
- 6sense & Demandbase have deep integrations, but you’ll need IT help.
- Leadfeeder/Dealfront connects to CRMs, but the value depends on your traffic.
Reality check: Integrations can get messy. Always run a pilot with your real data flow.
4. Price & Contract Hassles
Most vendors don’t list prices, but here’s the honest scoop:
- Enlyft is mid-market priced and generally more flexible than the giants. You’ll pay more than Apollo, less than 6sense.
- ZoomInfo is expensive and loves multi-year contracts, but you can sometimes negotiate as a mid-sized company.
- Apollo.io is the budget choice and month-to-month plans are available.
- 6sense & Demandbase are enterprise-priced. Think “let’s get on a call” before you see a number.
- Clearbit is “pay as you grow” for enrichment. Not built for outbound.
- Leadfeeder/Dealfront is priced by traffic volume.
Watch out: Vendors will try to upsell you on features you don’t need. Start small.
5. Support & Customer Experience
When things break (and they will), support matters.
- Enlyft is more hands-on with mid-sized customers. Real people, not just chatbots.
- ZoomInfo support is hit-or-miss; big company, big queue.
- Apollo.io has surprisingly good support for the price.
- 6sense & Demandbase assign customer success managers, but you’ll need to chase them down.
- Clearbit is more “self-serve.”
- Leadfeeder/Dealfront is more responsive than you’d expect for the price.
When Should You Pick Enlyft?
Enlyft stands out if:
- You sell B2B tech or services and need to know what software your prospects use.
- You want simple, usable workflows with no fluff.
- You care about clean technographics over massive (often messy) contact databases.
You might want something else if:
- You need the deepest contact lists (think: huge sales teams doing cold outreach all day).
- You’re focused on inbound marketing and website lead capture (look at Clearbit or Leadfeeder).
- You have a big budget and want to get fancy with AI-driven intent scoring (6sense, Demandbase).
What to Ignore (And What to Actually Care About)
Ignore:
- Endless “intent signals” if your team isn’t ready to act on them.
- Dashboards for the sake of dashboards.
- Promises of “AI” unless you see it actually driving results in your pilot.
Actually care about:
- Data accuracy for your ICP (ideal customer profile), not just what’s on the vendor’s slide deck.
- How quickly your team can find, prioritize, and reach the right companies.
- Whether it saves you time or just creates more admin work.
How to Get Started Without Regretting It
- Define your “must-have” data. (Technographics? Contact info? Intent signals?)
- Shortlist 2–3 tools. Demo them with your own data and workflow.
- Ask for a sample export or test integration. Don’t just watch a canned demo.
- Start with a short contract or month-to-month plan if possible.
- Train your team. Adoption is everything.
Pro tip: Don’t buy the “biggest” tool. Buy the one your team will actually use.
The Bottom Line
Most go-to-market intelligence tools sell the dream of perfect data and magic insights. Reality: They’re all imperfect, and most mid-sized companies only use a fraction of what they buy. Enlyft is solid if you care about technographics and want a simple, usable platform—but don’t expect miracles. Test, iterate, and keep it simple. If you stay focused on what your team actually needs, you’ll get your money’s worth—no matter which tool you pick.