If you’re trying to get a B2B product out the door and actually noticed, you know the “go to market” (GTM) process can be a mess. It’s easy to get lost in spreadsheets, CRM tabs, and a pile of SaaS promises. You want a platform that helps your team focus, not more noise. This article cuts through the hype, compares Drippi to other big-name GTM tools, and helps you figure out what actually matters.
Whether you’re a founder, a GTM lead, or just the unlucky soul responsible for making “go to market” happen, this is for you.
What’s a B2B GTM Platform, Really?
Let’s start with the basics. A B2B GTM (go-to-market) platform is supposed to help you plan, execute, and track how you bring your product to market. The idea is to combine targeting, outreach, pipeline management, and reporting—all in one place.
But here’s the dirty secret: most teams end up using these tools as glorified contact lists or to make pretty charts for investors. The best platforms actually help you:
- Identify your ideal customers
- Plan campaigns and outreach
- Track what’s working (and what’s not)
- Let sales and marketing work together without killing each other
If your “GTM tool” doesn’t do those things, it’s just another dashboard.
Who Are the Main Players?
There are a ton of products calling themselves GTM platforms. Here are a few you’ll hear about a lot:
- Drippi – Newer, touts itself as a simple, focused GTM tool for small and mid-size B2B teams
- HubSpot – The big CRM/marketing suite; does everything, but can be overwhelming
- Apollo.io – Focuses on prospecting and outreach, with some automation thrown in
- Outreach – Sales engagement and sequence automation, mostly for outbound teams
- Salesforce Sales Cloud – The “enterprise” choice; powerful, expensive, and not for the faint of heart
- GTMBuddy, Demandbase, 6sense – More specialized, focus on data enrichment, ABM (account-based marketing), or intent tracking
You’ll see lots of others, but these cover most of the ground.
How to Actually Compare GTM Platforms (Without Losing Your Mind)
Forget the feature checklists for a second. Here’s how to figure out what’s actually going to help your team.
1. Get Clear on What You Need
Before you even look at platforms, ask:
- What’s our GTM motion? (Outbound, inbound, product-led, ABM, etc.)
- Who’ll actually use this every day? (Sales, marketing, founders, SDRs?)
- What’s our real pain? (Not enough leads? Leads not converting? No visibility?)
If your team just needs a place to track outreach and work a simple pipeline, don’t get sucked into “AI-powered intent data” unless you know you’ll use it.
Pro tip: The simpler your GTM motion, the less you need a Swiss Army knife. Focus on tools that do a few things well.
2. Core Features That Matter (and Fluff to Ignore)
Here’s what actually matters for most B2B teams:
Must-Haves
- Clean, usable contact and account management: If it’s a pain to add leads or accounts, no one will use it.
- Easy campaign/outreach planning: Can you quickly set up and launch a sequence or campaign?
- Activity tracking: Can you see who did what? Did anyone actually reply?
- Collaboration: Is it easy for sales and marketing to share notes, see updates, and not step on each other’s toes?
- Reporting: Can you get a clear view of what’s working—without a BI degree?
Nice-to-Haves
- Integrations: Connect to your email, CRM, or Slack. But don’t get dazzled by a giant integration list—just make sure the few you need work well.
- Automation: Basic automation (reminders, follow-ups) is helpful. Full-on “AI” bots that write your emails? Usually more trouble than they’re worth.
- Data enrichment: Useful if you’re outbound-heavy, but can get expensive and noisy.
Ignore (Unless You’re Huge)
- “Omnichannel orchestration”
- Predictive intent scoring (unless you have a big budget and big data)
- Fancy dashboards you’ll only use for board meetings
Drippi: What’s Different and When It Works
Drippi pitches itself as a focused, no-nonsense GTM platform built for smaller B2B teams. Here’s how it stacks up:
The Good
- Simple, fast onboarding: You can get set up in under an hour. No consultant needed.
- Clear campaign tools: Setting up outreach sequences is straightforward. You won’t get lost in menus.
- Built for real users: The UI is uncluttered, and you won’t need a training session to get started.
- Price: It’s cheaper than the big platforms, especially if you’re not a giant team.
The Not-So-Good
- Limited deep analytics: If you need to slice and dice data in a hundred ways, you’ll hit a wall.
- Not built for big, multi-team orgs: If you have a 40-person SDR army, Drippi’s probably too simple.
- Integration options are growing, but not exhaustive: Covers basics (Gmail, Slack, HubSpot), but if you need something weird, check first.
When Drippi Shines
- Small to midsize teams who want to get going fast
- Founders or GTM leads wearing multiple hats
- Teams tired of wrestling with overly complex CRMs
When to Look Elsewhere
- Complex sales orgs with legacy systems
- If you need deep ABM, intent data, or custom reporting
- If your board expects Salesforce dashboards
How Do the Big Platforms Stack Up?
Here’s a quick, honest take on each of the major platforms, so you know what you’re getting into.
HubSpot
- Pros: All-in-one; good for inbound; solid reporting; tons of integrations; lots of “how-to” content.
- Cons: Gets expensive fast; can feel bloated; some features only available at higher tiers.
Apollo.io
- Pros: Great for finding and emailing leads; solid sequencing; affordable for small teams.
- Cons: Can feel like a cold-outreach factory; reporting is basic; not a true CRM.
Outreach
- Pros: King of outbound sales automation; good analytics; strong for big SDR teams.
- Cons: Expensive; not for marketing teams; onboarding can be a slog.
Salesforce Sales Cloud
- Pros: Industry standard; infinitely customizable; everyone integrates with it.
- Cons: Overkill for most small teams; setup is a project in itself; expensive (don’t believe the “starting at $25/user” marketing).
Niche ABM Platforms (6sense, Demandbase, GTMBuddy)
- Pros: Next-level targeting; intent data; can help if you’re selling to Fortune 500s.
- Cons: If you don’t have a big budget and a dedicated ops person, you’ll drown.
Real-World Scenarios: What Should You Actually Pick?
Let’s break it down by team type and reality.
1. Bootstrapped Startup or Small Sales Team
- What you need: Fast setup, clear pipeline, basic outreach, and don’t want to spend all day learning the tool.
- Try: Drippi, Apollo.io (if you’re mainly outbound), or even just a shared Google Sheet + simple CRM.
2. Growing Mid-Size B2B Team
- What you need: More structured campaigns, some automation, real reporting, integrations with email/Slack/CRM.
- Try: Drippi (if you’re still agile), HubSpot (if you can pay), Outreach (if you’re outbound-heavy).
3. Large, Multi-Team Enterprise
- What you need: Custom workflows, deep integrations, advanced analytics, ABM, lots of permission controls.
- Try: Salesforce (if you hate yourself a little), HubSpot (if you’re inbound), Demandbase/6sense for ABM.
Pro tip: Don’t rule out using two tools—one for GTM execution, another for CRM or reporting. Just be ready for data sync headaches.
Questions to Ask Before You Buy Any GTM Tool
- Will my team actually use this, or will it just be another tab?
- How painful is onboarding and setup?
- Does it integrate with the 2-3 other tools we actually use?
- Can I get the data out if we change our minds?
- How much will it cost—really? (Look for hidden seat limits, required add-ons, etc.)
If the vendor can’t give you a straight answer, move on.
Bottom Line: Keep It Simple, Ship, and Iterate
Don’t fall for the “one platform to rule them all” myth. The best GTM tool is the one your team actually uses. Start simple—get something working, see where it breaks, and upgrade when you have to, not when a sales rep tells you to.
Most of all, don’t let tool shopping distract you from actually talking to customers. That’s the real “go to market” move. Good luck out there.