If you’re running B2B sales or customer success and looking to cut through inbox noise, you’ve probably heard about personalized video outreach. There’s no shortage of tools claiming to help you “stand out,” but does any of this stuff actually work—or just slow you down with busywork and subscriptions? Here’s a direct look at how Bonjoro stacks up against other video tools in the B2B go-to-market (GTM) space. If you’re tired of fluff and want results, keep reading.
Why Bother With Personalized Video Outreach?
Let’s face it: text-based emails and LinkedIn messages are a dime a dozen. If you’re selling, onboarding, or trying to revive leads, your prospects have seen it all. A quick, genuine video can stand out—if it’s actually personal, not just a generic “Hey there!” with your logo tacked on.
But before you start recording hundreds of videos, some honesty: Video won’t magically save terrible messaging or fix a broken process. It shines when you already have a good reason to reach out and want to build real trust. So, if you’re using video to replace actual human effort, this isn’t for you.
The Main Contenders: Bonjoro and the Competition
There are a lot of video tools out there. Here’s how the main ones break down for B2B teams doing GTM outreach:
- Bonjoro: Built for quick, one-to-one videos that integrate with your CRM and workflows. Meant to be personal, not mass-blasted.
- Vidyard: Popular for both marketing and sales. Offers a free plan and robust features for video hosting and analytics.
- Loom: Started as an async team comms tool, but gets used for outreach too. Fast recording, easy sharing.
- BombBomb: Focused on email video, especially for real estate and sales. Heavy on templates and automation.
- Hippo Video: All-in-one video sales and marketing platform, with automation and personalization.
- Personalized Video at Scale Tools: There are newer players trying to automate “personalized” videos using AI or dynamic fields (e.g., Sendspark, Vidyard’s AI). Results are, let’s say, mixed.
Let’s skip the marketing talk and dig into how these actually perform.
What Really Matters? Core Evaluation Criteria
Here’s what you should actually care about:
- How fast can you send a real, personal video to a prospect or customer?
- Does it integrate with your existing tools (CRM, email, Slack, etc.)?
- Will your videos actually get watched—and get replies?
- Is it a pain to manage as you scale up?
- How much does it really cost when you factor in your time and team?
Let’s compare.
1. Ease of Use: Speed Trumps Everything
If sending a video takes longer than writing an email, you’ll stop doing it—no matter how good the tool is.
- Bonjoro: Dead simple. You get a notification (say, new lead in your CRM), click a link, record a video in-app or on your phone, and hit send. No messing with uploads, no hunting for links.
- Vidyard: Easy to record from browser, but a bit more “corporate” feeling. Slightly more steps to personalize and send.
- Loom: Fastest for recording, but outreach flows aren’t as streamlined—you’ll often copy-paste video links into emails yourself.
- BombBomb: More steps, focused on email campaigns. Not as fast for one-off, truly personal touches.
- Hippo Video: Lots of options, but the UI can feel overwhelming. Takes time to set up “personalization at scale.”
- AI Video Tools: Promise one-click “personalization,” but the results feel robotic and generic.
Honest take: If you want to send a quick, real video without thinking too much, Bonjoro and Loom are the least annoying.
2. Personalization: Real vs. Fake
Here’s the dirty secret: Most “personalized video” is just “Hi {{First Name}}!” with a logo in the corner.
- Bonjoro: Designed for true one-to-one. You record for each person, so you can mention specifics (their company, something they just did, etc.). Not for mass spam.
- Vidyard & Loom: You can personalize, but most users just send the same video with a name added. You have to do the work yourself.
- BombBomb & Hippo Video: Offer templates and dynamic fields, but it gets impersonal fast. The more “automation,” the less genuine it feels.
- AI/Automated Tools: Can fake personalization at scale (insert names, AI faces, etc.), but prospects aren’t fooled. If anything, it can backfire and feel spammy.
Pro tip: If you can’t spend 30 seconds making a video for a person, don’t bother. People can spot a fake from a mile away.
3. Deliverability and Watch Rates
You want your video to actually get seen—not just end up in a spam folder or ignored.
- Bonjoro: Videos are sent via branded emails (from your address) or shared via unique links. The platform tracks opens and views. Open and watch rates are solid, especially if you reference something timely.
- Vidyard: Similar tracking, but links sometimes get flagged by corporate firewalls. Watch rates depend on your email’s subject and copy.
- Loom: No built-in send/tracking for outreach, so you’re relying on your email client. Tracking is basic.
- BombBomb: Known for deliverability, but videos feel more “templated.” Works better in industries where video email is already common.
- Hippo Video: Similar to Vidyard, but again, deliverability is only as good as your outreach list and messaging.
- AI Video Tools: Often have odd-looking links, which can raise spam flags.
What to ignore: “Guaranteed” open rates or view promises. These are always context-dependent. If your message is terrible, no tool will save you.
4. Integrations and Workflow Fit
If your tool doesn’t talk to your CRM or workflow, you’ll hate using it.
- Bonjoro: Connects to CRMs (HubSpot, Salesforce, Pipedrive), email, Slack, Zapier, and more. You can trigger videos off events—new lead, deal won, etc.—and assign them to team members.
- Vidyard: Good integrations, especially with Salesforce and HubSpot. More focused on video libraries and content.
- Loom: Integrates with Slack and Google, but not built for CRM-triggered outreach.
- BombBomb: Decent CRM/email integrations, but best if you live in your inbox.
- Hippo Video: Lots of integrations, but setup can be finicky.
- AI Video Tools: Mixed bag. Some connect to Zapier, but often lack mature integrations.
Honest take: Bonjoro’s “to-do list” of videos triggered by CRM events is a big win for busy B2B teams.
5. Scaling Up: Teams, Reporting, and Management
Once you move beyond solo outreach, does the tool fall apart?
- Bonjoro: Built for teams. You can assign videos, track who’s done what, and see performance at a glance. No-nonsense reporting.
- Vidyard: Strong analytics, but more focused on video performance than team accountability.
- Loom: Team plans exist, but weak on outreach workflows or reporting.
- BombBomb: Team features are there, but interface is clunky.
- Hippo Video: Lots of features, but some feel half-baked.
- AI Video Tools: Team features are usually an afterthought.
Pro tip: Don’t pay for “enterprise” features you’ll never use. Make sure your team actually wants to use the tool.
6. Pricing: What’s the Real Cost?
Pricing changes all the time, but here’s what you need to know:
- Bonjoro: Starts with a free trial, then paid plans. Price is per user, with all the key integrations included. No nickel-and-diming for basic features.
- Vidyard: Free plan with limits, then jumps up in price for “Pro” and team features.
- Loom: Free tier, but team features cost extra.
- BombBomb: Pricey for what you get unless you send hundreds of videos.
- Hippo Video: Pricing can get complicated fast.
- AI Video Tools: Often charge per video or “personalization,” which adds up.
What to ignore: Don’t be dazzled by “unlimited” videos if you’ll only send a handful a week. Focus on what you’ll actually use.
What Works and What to Skip
- Works well: Sending a quick, personal video when there’s a real reason—like a new lead, a thank-you, or a check-in after a demo.
- Doesn’t work: Mass video blasts, generic “Hi there!” recordings, or relying on AI to fake sincerity.
- Skip: Any tool that takes more than 2–3 clicks to send a video, or promises “personalization at scale” without actual effort.
Wrap Up: Keep It Simple, Iterate, and Don’t Overthink
Personalized video outreach can absolutely help you stand out—if you keep it real and don’t overcomplicate things. Bonjoro is one of the few tools that makes it easy for busy B2B teams to send quick, genuine videos that actually get watched. The rest? They have their strengths, but most add layers you probably don’t need.
Start simple: pick one workflow, send real videos to people who matter, and measure what actually moves the needle. If it feels like a chore, change your tool or your process. No hype, just honest results.