If you’re working with a remote team to ship go-to-market (GTM) projects, you know the basics: lots of moving parts, people in different time zones, and everyone juggling ten other things. If you’re trying to do this inside Magicallygenius, you might be wondering what actually works — and what’s just noise. This guide’s for anyone who needs to get real work done with distributed teams, without the corporate fluff.
Let’s get into it.
1. Know What GTM Actually Means for Your Team
GTM (go-to-market) is one of those buzzwords that gets tossed around a lot. Here’s the honest version: it’s the stuff you do to actually launch, sell, and support a product. For remote teams, that might mean:
- Planning launches
- Tracking who’s doing what
- Coordinating marketing, sales, product, and support
- Actually following through
If your “GTM” project doesn’t have clear outcomes, you’re setting yourself up for frustration, no matter what tool you’re using.
Pro tip: Before you even open Magicallygenius, get specific about the project. Who’s responsible? What’s the finish line? Vague plans die slow deaths.
2. Setting Up Magicallygenius for Remote GTM Work
Magicallygenius is a flexible workspace, but it’s not magic. Here’s how to get it working for you, not the other way around.
a. Create a Single Source of Truth
- Set up a dedicated workspace or project for each GTM launch.
- Use folders or project boards to separate planning, execution, and post-launch review.
- Make sure everyone knows where to find the “real” plan. Avoid shadow docs floating in chat or email.
b. Use Templates, But Don’t Overcomplicate
Magicallygenius has templates for launches, checklists, and timelines. Use them as a starting point, not gospel.
- Strip out anything you don’t need.
- Add only what’s actually useful for this project.
- If you find yourself ignoring half the fields, delete them.
c. Set Up Roles and Permissions Early
Remote teams thrive on clarity. Lock down who can edit what. If everyone’s an admin, nothing’s really owned.
- Assign owners for each major deliverable.
- Use comment-only or view-only where possible. Too many cooks = chaos.
3. Communicate Like You Mean It
It’s easy to assume everyone’s on the same page. They aren’t. Here’s how to keep your remote GTM project from going off the rails:
a. Default to Over-Communication
- Write things down. Don’t rely on memory or Slack threads.
- Use Magicallygenius comments to clarify, not to debate. If it gets heated, hop on a call.
b. Set Up Regular Check-Ins — But Don’t Make Them a Chore
- Weekly async updates (written, not meetings) work well for most teams.
- Use Magicallygenius’s task reminders and @mentions wisely. Don’t spam; be specific.
c. Keep Status Visible and Honest
- Use status fields (e.g., “In Progress,” “Blocked,” “Review”) where everyone can see them.
- If something’s stuck, call it out. Don’t hide delays.
What doesn’t work: Relying only on standups or chat. Stuff falls through the cracks fast.
4. Handle Time Zones and Schedules Without Losing Your Mind
Remote means people are working at odd hours. Don’t fight it — design your process around it.
- Use due dates and clear handoffs in Magicallygenius. “By EOD” is meaningless unless you say whose end of day.
- Batch discussions where possible. Avoid “Can you hop on a call now?” unless it’s urgent.
- For truly global teams, set a “core overlap” hour if you actually need live collaboration. Otherwise, keep it async.
Ignore: “Real-time collaboration” as the holy grail. Most GTM work is better done with a clear process, not more meetings.
5. Track Progress Without Micromanaging
No one likes being babysat, but you do need to know where things stand.
a. Use Dashboards or Kanban Views
- Set up a simple board for launch phases: Planning, In Progress, QA, Launched, Postmortem.
- Make it easy to see what’s moving and what’s blocked.
- Don’t create a dashboard so complex no one updates it.
b. Assign, Don’t Abdicate
- Every task should have a single owner.
- If two people “own” something, no one does.
c. Document Decisions
- Capture big decisions in Magicallygenius, not just in chat.
- Link to relevant docs, decks, or outside tools directly from the workspace.
What to skip: Tracking every micro-task. Focus on the big rocks. If you’re spending more time updating the tool than doing work, something’s off.
6. Manage Files and Feedback Without the Headaches
File chaos is real, especially on remote teams.
- Store key docs and assets inside Magicallygenius, or link out in a consistent way.
- Version files clearly: “v2-final-for-real.pdf” is a red flag.
- Use comment threads for feedback, but summarize decisions in the main doc/task.
Pro tip: Pick a single place for final files. Don’t let “latest version” live in someone’s inbox.
7. What Actually Makes Remote GTM Projects Succeed
Here’s the unvarnished truth: the tool matters, but not as much as your habits.
- Clarity beats cleverness. Fancy automations are useless if no one knows who’s doing what.
- Keep it simple. The best GTM projects use a handful of views, clear tasks, and regular updates.
- Be ruthless about what you track. If you’re not using a feature, ditch it.
- Iterate. Your first setup in Magicallygenius won’t be perfect. That’s fine. Improve as you go.
Final Thoughts
Remote GTM work doesn’t have to feel like herding cats. Get clear about what matters, set up Magicallygenius to support (not smother) your process, and focus on honest, visible communication. Skip the hype and keep things simple — you’ll actually ship more, and with less stress. Don’t overthink it. Start small, see what works, and tweak as you go.