So, your B2B sales team wants a pricing calculator. Smart move—customers want answers fast, and reps are tired of juggling spreadsheets. But most of the options out there are either confusing, ugly, or both. Good news: you can build a solid pricing calculator in Outgrow without getting your hands dirty with code. This guide will walk you through what actually works, the headaches to watch out for, and how to launch something your team—and your customers—will actually use.
Who’s this for? Anyone at a B2B company who’s tired of quoting prices by hand, or wants to give buyers a real sense of cost before they ever talk to a human. If your pricing isn’t just “$99/month,” this is for you.
Why bother with a pricing calculator?
Let’s be honest: most B2B buyers don’t want to fill out a “Contact Us” form just to get a ballpark price. If your pricing depends on volume, features, or other variables, a calculator is a no-brainer.
Benefits: - Speeds up the sales cycle (less back-and-forth) - Qualifies leads (saves time for your reps) - Sets expectations early (avoids sticker shock later)
But don’t kid yourself—no calculator will handle every edge case. The goal: get 80% of buyers to the right ballpark, and have a rep handle the weird stuff.
Before you start: What you’ll need
Outgrow is great for DIY calculators, but it’s not magic. Here’s what you need to have ready before you even log in:
- Clear pricing logic: If your prices are decided by dice rolls, fix that first.
- Typical deal variables: (e.g., user count, feature tiers, contract length)
- Sample quotes: Real examples help you sanity check calculations.
- Buy-in from sales: If they won’t use it, don’t bother.
If your pricing changes every other week, lock it down before you build anything.
Step 1: Map your pricing logic (Before touching Outgrow)
Grab a pen, whiteboard, or spreadsheet. Seriously—this is where most calculators go off the rails.
What to do:
- List every variable that affects price. (User count? Locations? Storage? Support level?)
- Decide which are “must ask” vs. “nice to have.”
- Write out the actual formula. (e.g., (Base price + (User count × Per-user cost)) × Discount)
- Note exceptions and “gotchas.” (Annual contract discounts? Non-profits?)
Pro tip:
If your pricing sheet is a mess, your calculator will be a mess. Simplify first.
Step 2: Sketch your user flow
Think like your buyer, not your product team. No one wants a 15-question survey.
What to do: - Decide the minimum questions needed for a ballpark price. - Group related questions (user info, usage, extras). - Plan out what the results page should show (total price, breakdown, call-to-action).
Keep it simple:
Fewer questions = more completions. You can always make it fancier later.
Step 3: Set up your Outgrow account and choose a template
Log into Outgrow and create a new calculator. Outgrow offers a bunch of templates, but don’t get sucked into the design options—function beats form here.
Quick tips: - Pick a calculator template (not a quiz or survey). - Don’t overthink colors and fonts. Default is fine for now. - Name your project something obvious, like “B2B Pricing Calculator v1.”
Step 4: Build your questions
This is where you translate your pricing logic into Outgrow’s builder.
How to do it: - Add a question for each variable (user count, plan type, etc.). - Use dropdowns or sliders for numeric entries (prevents junk data). - Add tooltips or helper text if any question is confusing. - Set questions as “required” to avoid blanks.
What to skip:
Don’t ask for info you don’t need for the calculation. You can collect lead info at the end.
Step 5: Set up the formulas
Outgrow lets you build formulas using their calculator logic. This trips up a lot of folks.
What works: - Use Outgrow’s “Formulas” tab to define how the answers combine into a price. - Test with your sample quotes—enter real values and see if the result matches. - If you have tiered pricing or volume discounts, use Outgrow’s conditional logic (but beware: it gets messy fast).
What doesn’t:
Don’t try to cram every possible exception into the calculator. If it gets too complex, your buyers will be lost—and so will you.
Step 6: Design your results page
The result page is what your buyer actually cares about. Don’t bury the price.
Best practices: - Show the price front and center. - Offer a simple breakdown (“Base price: $X, Users: Y × $Z, Total: $W”) - Add next steps: “Contact sales,” “Download PDF,” or “Email me this quote.” - Include a disclaimer if the price is just an estimate.
What to skip:
Don’t try to auto-generate proposals or contracts here. Stick to a clear summary.
Step 7: Add lead capture (but don’t get greedy)
Outgrow lets you put a lead form before or after the results. The classic mistake? Forcing people to give their info before they see the price.
What actually works: - Show the price, then ask if they want it emailed to them. - Keep the form short: name, email, maybe company. - Make it optional—don’t gate the main result.
Honest take:
If you make people fill out a form just to get a ballpark, many will bounce. You’ll get fewer, crankier leads.
Step 8: Preview, test, and break it (on purpose)
Before you go live, run through every possible scenario you can think of.
Checklist: - Try edge cases (zero users, max users, weird combos). - Check for typos and broken logic. - Ask a non-technical person to try it. - Make sure the results make sense.
Pro tip:
It’s better to launch simple and correct than fancy and broken.
Step 9: Launch and gather feedback
Embed the calculator on your site or share the link. Watch what happens.
What to look for: - Are people finishing the calculator? - Are the prices accurate? - Is sales getting better leads?
What’s not worth it:
Don’t obsess over the perfect design. Users care about usefulness, not gradients.
Step 10: Iterate (but don’t overcomplicate)
You’ll get feedback—some useful, some not. Fix real bugs or confusion, but resist piling on more features just because one person asks.
Keep in mind: - The calculator is a starting point, not the final quote. - Review usage in Outgrow’s analytics—see where people drop off. - Update as your pricing changes, but keep the logic simple.
What Outgrow does well (and what it doesn’t)
Works great for: - Basic to moderately complex pricing logic - Fast, no-code setup - Embedding calculators on your site
Falls short if: - Your pricing has tons of exceptions or “call for quote” scenarios - You want a slick, fully branded experience (Outgrow branding can be hard to remove) - You need deep CRM integrations (it’s possible, but not always smooth)
Bottom line:
If your pricing can fit on a whiteboard, Outgrow can handle it. If your pricing only fits in the CFO’s head, fix that first.
Wrapping up
A pricing calculator won’t close deals for you, but it can save time for everyone. Don’t overthink the first version. Get something simple working, test it, and improve as you go. Your buyers (and your sales team) will thank you.