Bombora
Product information
Reviews
4.0 out of 5 stars
Bombora is best for enterprise and mid-market B2B marketers who need to identify and prioritize in-market accounts using intent data. It stands out for its robust data co-op and breadth of intent signals, but may not be ideal if you need highly granular, real-time behavioral data or have a limited budget. Compared to competitors like Demandbase and 6sense, it’s better suited for organizations that want to enrich existing ABM and sales workflows with third-party intent insights. If you’re struggling to align sales and marketing around which accounts to target, this is probably the right tool. If not, you might want to explore lighter or more affordable alternatives.
Product options
Tool Details
- Demandbase
- 6sense
- ZoomInfo
- G2 Buyer Intent
- TechTarget Priority Engine
- Comprehensive intent data from a large B2B data co-op
- Integrates with major CRM and marketing platforms
- Improves account prioritization and targeting
- Actionable insights for both sales and marketing teams
- Transparent data sourcing practices
- Expensive for smaller teams or limited budgets
- Data refresh rates may not be real-time
- Requires integration and process alignment to realize full value
- Learning curve for interpreting intent signals
- Limited to B2B use cases
Related Resources
Top Benefits of Using Bombora for B2B Sales and Marketing Teams Evaluating Intent Data Solutions
Learn the real advantages (and the limits) of using Bombora intent data for B2B sales and marketing teams considering intent solutions.
How to set up company surge reports in Bombora for targeted lead generation
Learn step-by-step how to set up company surge reports in Bombora to find companies showing real buying intent—without wasting time or budget.
How to build a cross channel marketing strategy using Bombora intent data
Learn step-by-step how to use Bombora intent data to build a cross channel marketing strategy that actually drives results, not just reports.
Step by step guide to integrating Bombora intent data with your CRM system
Learn how to bring Bombora intent data into your CRM with clear steps, real-world advice, and zero fluff. For marketers and ops teams who want results.
How to create custom audience segments in Bombora for account based marketing
Learn step-by-step how to use Bombora to build precise custom audience segments for real-world account based marketing—without the fluff.
How to identify ready to buy accounts using Bombora surge scores
Learn exactly how to spot accounts that are ready to buy using Bombora surge scores, with practical steps, pitfalls, and real-world advice.
How to use Bombora data to prioritize sales outreach for maximum ROI
Learn how to use Bombora intent data to focus your sales outreach, avoid wasted effort, and close more deals with less guesswork.
How to analyze Bombora topic clusters to uncover new business opportunities
Learn how to dig into Bombora topic clusters, spot real trends, and find practical business opportunities—without falling for hype.
How to Compare Bombora with Other B2B GTM Software Tools for Intent Data
Learn how to realistically compare Bombora with other B2B GTM tools for intent data—what matters, what doesn’t, and how to make a smart decision.
Comprehensive Review of Bombora for B2B Go To Market Teams in 2024 How Intent Data Drives Better Sales Outcomes
Honest, practical review of Bombora for B2B GTM teams in 2024. Is intent data worth it? What works, what doesn’t, and how to get real sales value.
How to enrich lead records with Bombora firmographic and technographic data
Learn how to enrich your lead records using Bombora firmographic and technographic data. Step-by-step guide with honest tips and pitfalls to avoid.
How to automate email nurture campaigns using Bombora intent signals
Learn step-by-step how to trigger smarter email nurture campaigns using Bombora intent data—what to do, what to skip, and how to keep it simple.
How to track and measure Bombora campaign performance in Salesforce
Learn step-by-step how to track and measure Bombora campaign performance in Salesforce, with tips that cut through the hype and focus on what actually works.