If you’re drowning in manual outreach, tired of cold emails that go nowhere, or just want to stop copying and pasting LinkedIn profiles into spreadsheets, this guide’s for you. Whether you’re a founder, a solo sales rep, or part of a small team, you’ll get a no-nonsense walkthrough of how to actually use Snov to get your B2B sales process moving—without wasting time on fluff you don’t need.
Let’s cut the marketing hype and get into the real steps.
1. Zero in on Your Ideal Customer (Don’t Skip This)
Before you even open Snov, figure out exactly who you’re targeting. No, “decision-makers in SaaS” isn’t enough. Get specific—industry, company size, job titles, geography. If you don’t, you’re just spamming strangers.
Why this matters: - Snov’s tools are only as good as the criteria you give them. - Vague targeting = wasted credits, low reply rates, and a cluttered CRM.
Pro tip: Write out your ICP (Ideal Customer Profile) on paper or in Notion before you touch any software. This’ll save you hours later.
2. Use Snov’s Prospecting Tools—But Don’t Trust Them Blindly
Snov’s bread and butter is finding business emails and contacts. It does this in a few ways:
Browser Extension: Fast, Not Magic
- Install Snov’s Chrome extension.
- Visit LinkedIn, company sites, or search results.
- Click the extension to grab emails from profiles or company domains.
What works: - Good for scraping a handful of leads on the fly. - Decent for small, targeted lists.
What doesn’t: - Data quality is hit-or-miss. You’ll get a lot of catch-all or generic emails. - Not great for high-volume prospecting—LinkedIn limits and CAPTCHA popups are real.
Bulk Domain Search: Scalable, but Needs Filtering
- Enter a list of company domains in Snov.
- It’ll pull emails, names, and job titles (sometimes).
What works: - Saves time for lists over 50 companies. - Can be exported directly to a list or CSV.
What doesn’t: - You’ll get a pile of outdated or irrelevant emails. Always verify before sending.
Ignore: The temptation to scrape thousands of emails and blast them. You’ll hurt your domain reputation and get blacklisted.
3. Scrub and Segment Your Leads
Let’s be blunt: most email lists from Snov are filled with junk. If you skip this step, you’ll regret it.
Steps:
- Verify emails: Use Snov’s built-in verifier. Only email “valid” addresses—“catch-all” and “unknown” are risky.
- Remove duplicates: Snov does this, but double-check if you’re importing external lists.
- Segment by criteria: Job title, company size, or region. The tighter your list, the better your results.
Pro tip: Delete anyone you wouldn’t be comfortable messaging directly. If you can’t picture yourself writing a personal note, take them off the list.
4. Set Up Outreach Campaigns That Don’t Sound Like Spam
Snov lets you build multi-step email campaigns (think: a sequence of 3–5 emails). It’s easy to get lazy here—don’t.
How to do it right:
1. Write short, plain-text emails
- Keep the first email under 100 words.
- No images, no fancy HTML. The more “human” your email looks, the better.
2. Personalize the first line
- Use {{FirstName}}, but also mention something relevant: “Saw your recent post about remote teams…” beats “I’d like to connect.”
3. Space out your follow-ups
- Wait 3–5 days between emails.
- Don’t send more than 4–5 total. More than that is just annoying.
4. Always include an opt-out
- A simple “Let me know if you’re not interested and I’ll stop reaching out” is enough.
- Snov can automatically stop sequences if someone replies or clicks a link.
What works: - Sending emails that sound like you wrote them one at a time. - Following up politely, not aggressively.
What doesn’t: - Generic templates or “just checking in” messages. - Sending to huge, unfiltered lists.
5. Automate, But Don’t Forget to Reply Like a Human
Snov can handle sending, tracking opens/clicks, and removing people who reply. But don’t let it run on autopilot forever.
What you should automate:
- Scheduling and sending sequences.
- Basic lead management (moved to “Contacted,” “Replied,” etc.).
- Reminders to follow up.
What you shouldn’t:
- Replying to interested leads with canned responses.
- Ignoring replies that don’t fit your template.
Pro tip: Set aside 30 minutes daily to handle replies. It’s the difference between a real sales conversation and being ignored.
6. Track Results and Ruthlessly Trim What Doesn’t Work
Don’t get sucked into watching open rates all day. Focus on the metrics that actually matter:
- Reply rate: Are people answering you?
- Positive replies: Not just “stop emailing me,” but real interest.
- Meetings booked: The only number that matters.
How to improve:
- If reply rates are under 5%, your targeting or messaging is off. Go back to step 1.
- Test one thing at a time (subject line, first sentence, call to action).
- Pause campaigns that aren’t working. Don’t be afraid to delete templates that fall flat.
Ignore: Vanity metrics like “opens” and “clicks.” Apple Mail and privacy changes have made these almost meaningless.
7. Integrate Snov with Your Other Tools (Only If You Need To)
Snov plays nice with a bunch of CRMs (like HubSpot, Pipedrive, Salesforce), and you can connect it to Zapier or webhooks.
When it’s worth it:
- If you’re already using a CRM and want activity synced automatically.
- If you need to trigger tasks or alerts based on replies.
When to skip it:
- If you’re just getting started, don’t waste hours setting up integrations. Get your first campaign working, then worry about automating the rest.
8. Avoid These Common Pitfalls
- Sending too many emails, too fast: You’ll end up in spam folders.
- Not warming up your email domain: Use Snov or another tool’s “email warm-up” feature for new domains.
- Forgetting to test your emails: Always send a test email to yourself first.
- Relying only on email: Mix in calls or LinkedIn messages for best results.
Keep It Simple, Test, and Iterate
Don’t get distracted by every feature Snov offers. Start small: build a targeted list, write a few honest emails, and focus on getting real replies. Automate the boring stuff, but keep the human touch where it counts.
Iterate, improve, and don’t be afraid to cut what doesn’t work. That’s how you actually get results—no hype, just honest progress.
Good luck.