If you’re in B2B, you know the game: lots of website visitors, but only a handful are actually thinking about buying. The rest are just browsing, job hunting, or killing time. This guide is for marketers, sales teams, and founders who want to stop guessing and actually spot the people who matter—using Meetvisitors.
Let’s cut through the fluff and get to the steps that help you zero in on high intent visitors, without wasting hours on vanity metrics or chasing ghosts.
1. Get Your Basics Right: Tracking Setup That Actually Works
Before you can find high-intent visitors, you need to trust your data. That means:
- Install the tracking script everywhere: Not just your homepage. Make sure your blog, landing pages, and pricing page are covered. Miss a page, and you’ll miss signals.
- Exclude your own team: Filter out internal IPs or company domains, or you’ll waste time chasing your own colleagues.
- Test in a private window: Visit your site in incognito mode and make sure Meetvisitors is picking you up. Don’t trust that the pixel is working until you see the data.
Pro tip: Don’t get fancy with custom code if you don’t need to. The default script covers 95% of use cases.
2. Define “High Intent” for Your Business (Not Someone Else’s)
Here’s where most folks trip up: They chase generic signals (“visited three pages!”) instead of what actually signals buying intent for their offer.
Ask yourself: - What pages do real buyers visit? (Pricing, demo, case studies, integrations—usually not the blog.) - How long do serious buyers spend on the site? - Do they come back within a few days, or bounce once and disappear?
Set up Meetvisitors segments/rules based on: - Visits to high-value pages (e.g., pricing, contact, product comparison) - Repeat visits within a set timeframe (say, 2-3 times in a week) - Time spent per session (e.g., more than 2 minutes) - Engagement with CTAs (clicked “Book a Demo” or downloaded a PDF)
Ignore: Single-page visits to the home page, or people who spend 10 minutes reading blog posts about “industry trends.” That’s not intent—that’s curiosity.
3. Use Firmographic Data, But Don’t Trust It Blindly
Meetvisitors will try to tell you what company someone is from, their industry, and sometimes even company size. This is useful, but don’t bet the farm on it:
- Accuracy varies: IP-matching works well for big companies, less so for remote teams or visitors on mobile. Treat it as a clue, not gospel.
- Focus on your ICP: Set up filters for your ideal customer profile (industry, company size, geography). Don’t get distracted by random Fortune 500s if you sell to mid-market.
Pro tip: If Meetvisitors can’t identify the company, don’t toss the lead immediately. Sometimes, intent is more important than profile—especially for niche markets.
4. Score Visitors—But Keep It Simple
Lead scoring sounds fancy, but it’s easy to overcomplicate. Start with a basic system:
- +2: Visited pricing or demo page
- +1: Returned within 7 days
- +1: Spent more than 3 minutes on site
- -1: Only visited careers page
- -1: Only one page, under 15 seconds
Set a threshold (say, 3 points) for “high intent.” Anyone who hits that, flag them or sync them to your CRM.
What to ignore: Don’t assign points for every little thing (“downloaded whitepaper,” “watched video,” “liked us on LinkedIn”). You’ll end up with a mess that means nothing.
5. Set Up Alerts and Workflows That Actually Get Used
All the data in the world is pointless if no one acts on it. Here’s how to make sure high intent signals don’t go stale:
- Real-time alerts: Set up email or Slack notifications for high intent visitors. Make sure the right sales rep sees them—don’t spam the whole team.
- Connect to your CRM: Push high intent leads straight to Salesforce, HubSpot, or wherever you work. Manual exports are a waste of time.
- Weekly digests: If real-time is too noisy, a weekly summary of “hot” companies is better than nothing.
Pro tip: Don’t alert on everything. If everyone’s “urgent,” nothing is.
6. Actually Reach Out—But Don’t Be Creepy
You’ve spotted a company or person showing intent. Now what?
- Personalize your outreach: Reference the pages they visited (“I saw you checked out our integration page…”). Avoid generic sales spam.
- Don’t mention the tracking tool: People don’t love feeling watched. Be relevant, not invasive.
- Timing matters: Reach out within 24-48 hours. After that, intent fades fast.
What doesn’t work: Mass cold-calling everyone who lands on your site. Focus only on those who fit your ICP and show clear intent.
7. Keep Testing, Tuning, and Trimming
What works one quarter might not next. Make a habit of reviewing:
- Which signals actually predict sales calls or closed deals?
- Are your segments catching too many “false positives” (people who look interested but never convert)?
- Is your team actually following up on alerts—or are they getting ignored?
Kill what doesn’t work, double down on what does. Don’t be afraid to ditch a scoring rule or tweak your thresholds. No system is set-it-and-forget-it.
Honest Takes: What to Skip (and Why)
Here’s what not to waste time on:
- Over-analyzing anonymous visitors: If you can’t attach a company or name, don’t spin your wheels.
- Chasing vanity metrics: Page views and sessions are just noise unless they tie to real intent.
- Obsessing over 100% accuracy: You’ll never get a perfect match rate or flawless intent signals. Good enough is fine—move fast and improve as you go.
Wrapping Up: Keep It Simple, Iterate Often
Spotting high intent B2B website visitors isn’t magic. If you set up Meetvisitors right, define intent for your business, and actually use the data, you’ll get better results than most. Don’t try to build the perfect system out of the gate—start simple, watch what actually drives revenue, and keep tuning.
Most importantly: Don’t drown in data. Focus on the handful of signals that really matter, and take action quickly. That’s how you turn browsers into buyers.