If you’re in B2B marketing or sales, you’ve probably heard about tracking website visitors to spot hot leads. Maybe you’re using or considering Leadinfo, a tool that claims to reveal which companies visit your site and what they do there. But the truth is, just turning it on and hoping for a flood of insights is wishful thinking. If you want to actually get value—and not just another dashboard to ignore—you’ll need a plan.
This guide is for anyone using Leadinfo who wants practical, real-world steps to track visitor behavior and actually put that data to work. No hype, just what matters.
1. Start With Realistic Goals
Before you even touch settings or code, get clear about what you want to achieve. Leadinfo isn’t magic. It matches IP addresses to company names and shows you visit activity—no personal info, no “anonymous” user tracking.
What Leadinfo can do:
- Show which companies are visiting your site (if they’re on a business network, not coffee shop WiFi)
- Show which pages they’re viewing and for how long
- Let you set up alerts (when a target account visits, for example)
What it can’t do:
- Track individuals or “personalize” for unknown users
- Tell you who at a company is visiting
- Replace a full-featured analytics tool (like Google Analytics or Matomo)
Pro tip: If your site gets a lot of traffic from consumers or freelancers, you’ll see a lot of “unknown” companies or ISPs. This tool is best for B2B sites.
2. Get the Tracking Code Right
If you mess up the basics, nothing else matters. Leadinfo works by adding a tracking script to your site. Here’s how to do it without headaches:
- Copy the code from Leadinfo’s dashboard. It’s a snippet of JavaScript.
- Paste it into your site’s header. Right before the
</head>tag is usually safe. If you use a CMS (WordPress, HubSpot, etc.), use their “header code” feature. - Check for blockers. Ad blockers and privacy extensions can block tracking scripts. Don’t panic—most business visitors aren’t using these at work, but expect some “unknown” traffic.
What to ignore: Fancy tag managers and extra plugins aren’t needed unless your site is a total mess. Simple is better.
Pro tip: After you install, visit your site from a business network and see if your own company shows up in Leadinfo. If it doesn’t, double-check your installation.
3. Filter Out the Noise
The first time you see your Leadinfo dashboard, you’ll probably get a mix of relevant companies, internet service providers, and total junk. Don’t waste time chasing ghosts.
- Set up filters: Exclude ISPs, bot traffic, and countries you don’t do business with. Leadinfo lets you save these as “ignore rules.”
- Identify your ideal customer: Focus on tracking companies that actually fit your target audience.
- Tag key accounts: If you have an account list, tag them in Leadinfo. This makes their visits easier to spot.
What doesn’t work: Trying to follow up on every company visit. Most will never become customers, so focus on the ones that matter.
4. Map Out Visitor Journeys (But Don’t Overthink It)
Once you’ve cleaned up your data, look at what your ideal companies are actually doing:
- Which landing pages do they visit first?
- Do they bounce quickly or click around?
- Are they downloading content, viewing pricing, or checking the About page?
How to use this:
- If you see key accounts bouncing, your landing pages probably aren’t resonating.
- Clusters of visits before a sales call? Good sign—they’re interested.
- Repeated visits to the same product page? Maybe they’re confused or need more info.
What to ignore: Overanalyzing every click path. You’ll drive yourself crazy. Look for patterns, not one-offs.
5. Set Up Smart Alerts (Not Too Many)
Leadinfo lets you set up notifications when certain companies visit or hit specific pages. Sounds useful, but if you set up too many, you’ll start ignoring them.
Best practices:
- Only set alerts for high-value accounts or key pages (e.g., pricing, demo, or contact)
- Route alerts to the right people—sales, not marketing, if you want action
- Use email or Slack notifications, but don’t flood your team
Pro tip: Test your alerts. If you’re getting too many, tighten your filters.
6. Integrate With Your CRM (If It’s Worth It)
Leadinfo offers integrations with popular CRMs like HubSpot, Salesforce, and others. This can be handy, but only if you’re actually going to use the data.
When it’s useful:
- You want to auto-create leads for target accounts visiting your site
- You have sales reps who’ll reach out based on visit activity
When to skip:
If your sales team already ignores half their CRM notifications, don’t add more noise. Start with manual tracking and only automate if it adds real value.
What doesn’t work:
Integrations for the sake of integrations. If it’s not helping you sell, it’s just busywork.
7. Respect Privacy and Stay Compliant
Leadinfo doesn’t hand you personal data, but you still need to play by the rules.
- Update your privacy policy: Let visitors know you use company-level tracking.
- Honor opt-outs: Some companies don’t want to be tracked, and you should respect that.
- Stay up-to-date: Privacy laws change. Don’t assume what was fine last year is still okay.
Pro tip: Don’t use Leadinfo to justify creepy outreach (“I saw someone from your company on our site at 2:17 PM…”). It’s a turn-off and gets you nowhere.
8. Review and Adjust Regularly
Visitor behavior changes. Your sales targets shift. Set a reminder—at least quarterly—to:
- Review which companies and pages are actually driving revenue
- Tweak your filters and alerts
- Prune any integrations or workflows that aren’t paying off
What to ignore:
Vanity metrics. Don’t pat yourself on the back for “increased company visits” if it’s not translating into real leads or sales.
Wrapping Up: Keep It Simple, Iterate Often
Tracking website visitors with Leadinfo can be genuinely useful—if you focus on what actually helps your team. Don’t get distracted by every shiny feature. Start with the basics, keep your setup lean, and tune as you go. Most importantly, use what you learn to have better conversations with the right prospects. Everything else is just noise.
Remember: Simple beats clever. Tweak, test, and double down on what works. That’s what separates real results from another unread dashboard.