If you’re serious about understanding how people actually end up buying your stuff, customer journey tracking is non-negotiable. Problem is, most tools make it sound easier than it is—and if you’re using Konnecto, you already know there’s no magic “easy button.” This guide is for marketers, analysts, and product folks who want real insight, not just another dashboard full of vanity metrics.
Below, I’ll walk you through setting up, configuring, and getting value out of Konnecto’s customer journey tracking. We’ll cover what actually works, what’s a waste of time, and how to keep your sanity in the process.
1. Get Clear on What You’re Actually Tracking
Before you even open Konnecto, you need to answer a basic question: What do you really want to know about your customers? Be specific. Are you looking to see which ad campaigns lead to sales, which channels drive signups, or where people drop out of your funnel?
Don’t: - Try to track everything. You’ll drown in data and lose sight of what matters. - Rely on generic “customer journey” templates—your business isn’t generic.
Do: - Write down your 2-3 burning questions. For example: - “Are people who find us through TikTok more likely to buy than those from Google?” - “Where are people abandoning the sign-up process?” - “Which touchpoints actually influence a purchase?”
Pro Tip: If your team can’t agree on what matters, you’re not ready to track anything. Sort that out first.
2. Get Your Konnecto Setup Right (the First Time)
Once your questions are clear, it’s time to get Konnecto ready. Most headaches happen here—bad setup equals garbage insights later.
a. Map Your Touchpoints
List out every place a customer might interact with you, online and offline. Obvious stuff (website, paid ads) is just the start; think email, organic search, even in-store visits if it applies.
Ignore: Irrelevant channels. If you don’t use Pinterest, don’t clutter your tracking with it.
b. Tag Everything (and Do It Consistently)
Konnecto relies on clean, consistent tracking codes (UTMs, event tags, etc.). If your UTM tags are a mess or your event names change every week, your data will be, too.
Best practices: - Standardize your UTM parameters. Decide on a format and stick to it. - Document your event names and what they mean. - Audit your tags monthly. Seriously—broken tags are the silent killer.
c. Integrate All Your Data Sources
The more siloed your data, the less accurate your journey mapping will be. Konnecto lets you connect ad platforms, CRM, web analytics, and more. Take the time to hook up everything relevant.
What to skip: Integrations you don’t actually use. If you’re not using LinkedIn Ads, don’t bother connecting it “just in case.”
3. Configure Customer Journeys That Reflect Reality
It’s tempting to just use Konnecto’s default journey templates, but those are generic by design. Your funnel probably isn’t.
a. Build Custom Journeys
Set up journeys based on your real sales process. For example: - Awareness → Consideration → Purchase - Ad click → Product page → Cart → Checkout
Keep it simple: Three to five steps is usually enough. More than that, and you’re making things harder than they need to be.
b. Define Key Conversion Points
Don’t just track “purchases” or “signups.” Look for micro-conversions: - Email signups - Product page views - Adding to cart - Requesting a demo
These smaller steps help you spot where people fall off, not just where they end up.
c. Segment by What Actually Matters
Not every customer journey is the same. If you sell to different personas or regions, set up segments accordingly. But don’t go overboard—too many segments and you’ll be paralyzed by options.
Pro Tip: Start with broad segments (like “New vs. Returning Visitors”) and get more granular only if you actually need to.
4. Avoid the Most Common Pitfalls
Plenty of folks set up Konnecto and end up with data that’s pretty, but useless. Here’s what to watch out for:
a. Chasing “Multi-Touch Attribution” Mirages
Yes, Konnecto can show touchpoints across a journey. No, it can’t magically tell you exactly which channel “caused” a conversion. Attribution is never perfect—don’t pretend otherwise.
Instead: Use journey data to spot patterns, not to settle arguments about where to spend every marketing dollar.
b. Data Overload
If you’re getting 20 different journey reports a week, you’re going to ignore all of them. Pick a small number of metrics that actually drive decisions.
c. Ignoring Offline or Untracked Steps
No tool can see everything. If people call your sales team or buy in-store, you’ll need to import that data or account for it in your analysis.
Workaround: Use unique codes, trackable phone numbers, or ask customers “How did you hear about us?”—then feed that back into Konnecto.
d. Failing to QA Your Setup
Broken links, missing tags, or duplicate events will trash your insights. Check your setup regularly, especially after changes to your website or campaigns.
5. Actually Use What You Learn
All the tracking in the world is pointless if you don’t act on it. Here’s how to turn journey data into action:
a. Spot Drop-Offs and Fix Them
If most people bail at a certain step, dig into why. Is the page slow? Is something unclear? Don’t just note the problem—test fixes.
b. Double Down on What’s Working
If you see a certain campaign, channel, or sequence leading to conversions, put more effort (and budget) behind it.
c. Share Insights with People Who Can Act
Don’t keep journey data locked up with the analytics team. Share clear, actionable findings with marketing, product, and sales. Make it part of regular meetings—not “nice to know” slides buried in a deck.
d. Don’t Get Precious About Your Initial Setup
Your first journey map won’t be perfect. That’s fine. Update it as you learn. The best teams treat journey tracking as a living thing, not a one-time project.
6. Keep It Simple—and Iterate
The most common mistake with Konnecto (and any customer journey tool, honestly) is overcomplicating things. If you can’t explain your setup to a new team member in five minutes, you’ve probably gone too far.
- Start with a few clear questions.
- Track only what you’ll actually use.
- Review and tweak monthly—don’t wait for a “big relaunch.”
Bottom line: Customer journey tracking in Konnecto is powerful, but only if you keep your process grounded in reality. Skip the shiny features you don’t need, focus on what actually helps you make decisions, and don’t be afraid to revisit your setup as you learn. You’ll get better insights—and a lot less frustration.