So, you're ready to actually get results from your outreach—not just spray emails into the void and hope. This guide is for sales, recruiting, or marketing folks who want to use multichannel outreach in Gorattle without wasting time on fluff or making rookie mistakes. If you want real replies, not just "delivered" stats, keep reading.
1. Start With a Clear Goal (and a List That Matches)
Before you even open Gorattle, figure out what you want from this outreach. Are you booking sales calls? Finding podcast guests? Trying to fill an event? The more specific, the better. If your goal is “get leads,” that’s too vague and you’ll end up sending generic messages that don’t work.
Pro tip: Don’t use a recycled list from last year. Build or buy a fresh, targeted list that fits your goal. If you’re chasing decision-makers, don’t settle for a list of random job titles.
- What works: Tight, focused lists. 200 hyper-relevant contacts beat 2,000 random ones any day.
- What doesn’t: “Spray and pray” blasts. It’s a waste of time and can hurt your sender reputation.
2. Choose Your Channels (But Don’t Overcomplicate It)
Gorattle lets you run multichannel campaigns—usually email, LinkedIn, SMS, or even calls. But more channels doesn’t always mean better results. Here’s the honest take:
- Start with two channels. Email + LinkedIn is the classic combo.
- Only add SMS or calls if you know your audience actually uses them (hint: most B2B folks hate surprise texts).
- If you can’t personalize for a channel, skip it.
What to ignore: The hype around “omnichannel everything.” If you’re a team of one or just starting out, stick with what you can manage and measure.
3. Map Out a Simple, Realistic Sequence
This is where most people overthink it. You don’t need a 12-step, 30-day sequence. Start simple:
- Day 1: Email #1 (short, personal, clear ask)
- Day 2-3: LinkedIn connect (no pitch, just a note)
- Day 4-5: LinkedIn message (if connected)
- Day 7: Email #2 (reference earlier touch, offer value)
Keep steps spaced out—nobody likes being hounded. Four to six touches total is usually enough.
- What works: Short, relevant messages. Each follow-up should add something new—don’t just repeat yourself.
- What doesn’t: Templates that look like templates. People can spot them a mile away.
Pro tip: Automate the boring stuff, but personalize where it counts (first touch, key follow-ups).
4. Write Like a Human, Not a Robot
Gorattle makes it easy to automate, but don’t let that tempt you into sounding fake. Here’s what matters:
- Use the person’s actual name and company (no “Hi {{first_name}}” fails).
- Reference something specific to them if you can—recent news, mutual connections, or their job focus.
- Cut the fluff. If you wouldn’t say it out loud, don’t write it.
What works:
- Plain, direct language. (“I saw you’re hiring SDRs—want to trade notes?”)
- A genuine question or observation.
What to ignore:
- Overly formal intros (“I hope this email finds you well…”)
- Gimmicky personalization (“I see you like golf—me too!” when you don’t care about golf).
5. Set Up Tracking and Safety Nets
Gorattle offers tracking for opens, clicks, and replies. Use it—but don’t obsess. Here’s how to set up for success:
- Turn on reply detection so you don’t follow up with people who’ve already answered.
- Watch for bounce rates—if more than 5% of your emails bounce, your list or sending domain is a problem.
- Set daily sending limits to avoid getting flagged as spam (Gorattle usually recommends 50-100/day per account).
Pro tip:
If you’re using multiple sending accounts, stagger sends and warm them up first. Nothing tanks a campaign faster than getting blacklisted.
6. Test, But Don’t Get Lost in the Weeds
A/B testing is useful, but only after you’ve sent enough volume to see patterns. Here’s a no-nonsense approach:
- Test one thing at a time: Subject line, call to action, or timing.
- Don’t bother split-testing emojis or fancy formatting unless you have thousands of contacts (spoiler: it rarely moves the needle).
- Look for replies, not just opens.
What works:
- Testing different value props or hooks.
- Adjusting send times for your audience’s timezone.
What doesn’t:
- Chasing vanity metrics like click rates (if no one replies, who cares?).
7. Always Make It Easy to Say Yes (or No)
Every message should have a clear, simple ask. “Let me know if you’re interested” is vague and easy to ignore. Try:
- “Does this sound relevant to you?”
- “Worth a quick call next week?”
- “Not a fit? Just reply ‘no’ and I won’t follow up.”
Pro tip:
Don’t fear the “no.” A fast “no” is better than weeks of ghosting. It lets you move on.
8. Keep Your Data Clean and Organized
Gorattle can sync with your CRM, but only if your data isn’t a mess. Before uploading:
- Remove duplicates, outdated contacts, and obvious junk.
- Use tags or fields to segment by persona, company size, or whatever matters to you.
- Update your records after every campaign—don’t let “maybe” leads pile up in limbo.
What works:
- Regular list cleaning (monthly is plenty).
- Segmenting lists for better personalization.
What doesn’t:
- “Set and forget.” Old lists go stale faster than you think.
9. Respect the Line: Compliance and Unsubscribe
Don’t be that person who ignores opt-outs or local laws. Gorattle can automate unsubscribe handling—turn it on. Also:
- Put a clear way to opt out in every message, even on LinkedIn.
- Follow GDPR, CAN-SPAM, and local rules (they exist for a reason).
- Never buy sketchy lists. If it feels shady, it probably is.
Pro tip:
A good unsubscribe process actually helps your sender reputation and keeps your lists fresh.
10. Don’t Try to Do Everything at Once—Iterate
Most campaigns flop the first time. That’s normal. The trick is to learn fast:
- After each campaign, check your reply rates and positive responses—not just total sends.
- Drop what didn’t work, tweak what did, and try again.
- Don’t add channels, steps, or fancy personalization until the basics work.
Bottom line:
You don’t need a 30-step, AI-personalized, multi-platform monster sequence to get results with Gorattle. Start with one clear goal, a tight list, and simple, direct messages across one or two channels. Make things easy for your contacts—and for yourself. Clean up your data, watch your replies, and don’t be afraid to keep it simple. The best outreach campaigns are the ones you’ll actually finish—and improve next time.